A data profile of the people who buy, follow and care about Lord Huron in United States — modelled from more than twelve digital signal sources. Lord Huron has an estimated audience of 1,003,131 people in United States.
The average Lord Huron fan in United States is 40.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Placebo (band), Bon Iver, Goo Goo Dolls, with strongest over-indexing on Placebo (band) (139.96× the country average).
Demographically, the Lord Huron audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Lord Huron fan in United States is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Placebo (band).
The key figures that characterise the Lord Huron profile in United States.
55.2% are female, 44.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 40.4 |
| Estimated audience size | 1,003,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 20% |
of the worldwide Lord Huron audience comes from United States.
| Country | Share |
|---|---|
| United States | 66.1% |
| United Kingdom | 6.9% |
| Canada | 5.1% |
Where the Lord Huron audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Montana | ~7K | 2.63× | |
| 02 | Colorado | ~30K | 2.31× | |
| 03 | Idaho | ~8K | 1.74× | |
| 04 | Oregon | ~20K | 1.62× | |
| 05 | Wyoming | ~2K | 1.54× | |
| 06 | Utah | ~10K | 1.49× | |
| 07 | New Mexico | ~7K | 1.43× | |
| 08 | Maine | ~5K | 1.37× | |
| 09 | Washington | ~20K | 1.32× | |
| 10 | Nebraska | ~6K | 1.23× | |
| 11 | Tennessee | ~20K | 1.15× | |
| 12 | Minnesota | ~10K | 1.10× | |
| 13 | Vermont | ~2K | 1.10× | |
| 14 | Michigan | ~30K | 1.09× | |
| 15 | New Hampshire | ~4K | 1.06× | |
| 16 | Connecticut | ~10K | 1.05× | |
| 17 | Kentucky | ~10K | 1.04× | |
| 18 | Wisconsin | ~10K | 1.03× | |
| 19 | Ohio | ~30K | 1.02× | |
| 20 | Washington, District of Columbia | ~3K | 1.01× | |
| 21 | Pennsylvania | ~30K | 0.98× | |
| 22 | Indiana | ~20K | 0.98× | |
| 23 | Missouri | ~10K | 0.96× | |
| 24 | Iowa | ~7K | 0.95× | |
| 25 | Alaska | ~2K | 0.95× | |
| 26 | North Carolina | ~30K | 0.92× | |
| 27 | Arizona | ~20K | 0.92× | |
| 28 | Kansas | ~7K | 0.91× | |
| 29 | West Virginia | ~4K | 0.91× | |
| 30 | Illinois | ~30K | 0.90× | |
| 31 | Massachusetts | ~20K | 0.90× | |
| 32 | South Dakota | ~2K | 0.90× | |
| 33 | Arkansas | ~7K | 0.88× | |
| 34 | Rhode Island | ~2K | 0.83× | |
| 35 | Texas | ~70K | 0.81× | |
| 36 | Nevada | ~7K | 0.81× | |
| 37 | Oklahoma | ~8K | 0.78× | |
| 38 | California | ~80K | 0.77× | |
| 39 | Maryland | ~10K | 0.77× | |
| 40 | South Carolina | ~10K | 0.76× | |
| 41 | Virginia | ~20K | 0.73× | |
| 42 | Delaware | ~2K | 0.70× | |
| 43 | New York | ~40K | 0.69× | |
| 44 | Georgia | ~20K | 0.65× | |
| 45 | Alabama | ~8K | 0.64× | |
| 46 | Florida | ~40K | 0.63× | |
| 47 | New Jersey | ~20K | 0.63× | |
| 48 | Louisiana | ~7K | 0.56× | |
| 49 | Mississippi | ~4K | 0.56× | |
| 50 | Hawaii | ~2K | 0.56× |
The strongest cross-interests of the Lord Huron audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Placebo (band) | Music & Radio | 139.96× | ||
| 02 | Bon Iver | Music & Radio | 69.35× | ||
| 03 | Fleet Foxes | Music & Radio | 58.95× | ||
| 04 | Alt-J | Music & Radio | 55.00× | ||
| 05 | Death Cab for Cutie | Music & Radio | 36.84× | ||
| 06 | Master P | Music & Radio | 36.76× | ||
| 07 | The Hives | Music & Radio | 33.37× | ||
| 08 | The Kills | Music & Radio | 32.40× | ||
| 09 | Greta Van Fleet | Music & Radio | 32.06× | ||
| 10 | Pixies | Music & Radio | 31.92× | ||
| 11 | Timbaland | Music & Radio | 29.72× | ||
| 12 | Goo Goo Dolls | Music & Radio | 28.05× | ||
| 13 | The Lumineers | Music & Radio | 25.56× | ||
| 14 | Florence and the Machine | Music & Radio | 22.24× | ||
| 15 | Joe Walsh | Music & Radio | 20.71× | ||
| 16 | Brandi Carlile | Music & Radio | 20.42× | ||
| 17 | Deftones | Music & Radio | 18.66× | ||
| 18 | Tame Impala | Music & Radio | 13.48× | ||
| 19 | Lily Allen | Music & Radio | 12.14× | ||
| 20 | Trader Joe's | Shopping | 2.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.19× | |
| Urban Lifestyle | OPEN | 1.49× | |
| Tradition | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.83× | |
| DIY Mentality | THRILL | 0.85× | |
| Need for Security | CONSERVATISM | 0.88× |
Lord Huron has an estimated audience of 1,003,131 people in United States, concentrated in California and Texas.
55.2% of Lord Huron fans are female, 44.8% are male, with an average age of 40.4 years.
Lord Huron fans show strongest brand affinity for Placebo (band) (139.96×), Bon Iver (69.35×), and Goo Goo Dolls (28.05×) over the country average.
Lord Huron fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Lord Huron itself, the audience over-indexes on Bon Iver (69.35×), Goo Goo Dolls (28.05×), The Hives (33.37×), and Master P (36.76×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Lord Huron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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