Indie music scene Audience in United States
Indie music scene has an estimated audience of 1,381,004 people in United States. 52.9% are female, 47.1% are male, average age 35.2. Top regions: South Carolina, Indiana, Kansas. Top brand affinities: Dog breed, Product design, Goop, Staycation, Grinch.
The average Indie music scene fan in United States is 35.2 years old, balanced, and lives primarily in South Carolina. The audience is concentrated in South Carolina, Indiana, Kansas. Top brand affinities include Dog breed, Product design, Goop, with strongest over-indexing on Dog breed (2.87× the country average). Demographically, the Indie music scene audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 21 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Indie music scene fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 35.2 |
| Estimated audience size | 1,381,004 |
Audience persona
The typical Indie music scene fan in United States is balanced, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| South Carolina | 33,859 | 1.63× |
| Indiana | 32,990 | 1.31× |
| Kansas | 32,981 | 3.03× |
| Missouri | 31,950 | 1.44× |
| Florida | 31,704 | 0.34× |
| Texas | 31,523 | 0.27× |
| North Carolina | 30,676 | 0.74× |
| Ohio | 30,551 | 0.72× |
| Georgia | 30,427 | 0.72× |
| Michigan | 30,414 | 0.84× |
| California | 29,148 | 0.19× |
| Pennsylvania | 29,005 | 0.62× |
| Oregon | 28,202 | 1.78× |
| Maryland | 27,712 | 1.17× |
| New Jersey | 27,645 | 0.79× |
| Illinois | 27,205 | 0.59× |
| Minnesota | 27,029 | 1.37× |
| New York | 26,831 | 0.35× |
| Massachusetts | 26,751 | 0.98× |
| Washington | 26,114 | 0.94× |
| Colorado | 26,041 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.87× | Pets & Animals |
| Product design | 3.64× | Business & Career |
| Goop | 9.32× | Internet & Social Media |
| Staycation | 5.49× | Home & Garden |
| Grinch | 5.71× | Movies & TV |
| Electrolyte | 6.5× | Health |
| Gift registry | 17.87× | Kids & Family |
| UK garage | 7.41× | Music & Radio |
| edureka | 48.08× | Business & Career |
| Elsword | 20× | Games |
| Wok | 7.83× | Food & Beverages |
| No Escape (1994 film) | 13.43× | Movies & TV |
| Certified diabetes educator | 15.47× | Business & Career |
| Google Home | 7.42× | Technology & Electronics |
| Mandarins Drum and Bugle Corps | 56.22× | Music & Radio |
| Hibachi | 8.7× | Food & Beverages |
| Nebraska Cornhuskers football | 3.94× | Sports |
| Vocal harmony | 4.79× | Music & Radio |
| Natural rubber | 2.1× | Cars & Mobility |
| Governor of Michigan | 7.4× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.62 |
| Community Orientation | OPEN | 2.01 |
| Tradition | CONSERVATISM | 1.9 |
| Pet Ownership | JOY | 1.73 |
| Design Affinity | PREMIUM | 1.64 |
| Luxury Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Spain | 9.6% |
| United Kingdom | 8.4% |
See Indie music scene audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Indie music scene have in United States?
Indie music scene has an estimated audience of 1,381,004 people in United States, concentrated in South Carolina and Indiana.
What is the gender split and age of Indie music scene fans?
52.9% of Indie music scene fans are female, 47.1% are male, with an average age of 35.2 years.
Which brands do Indie music scene fans like most?
Indie music scene fans show strongest brand affinity for Dog breed (2.87×), Product design (3.64×), and Goop (9.32×) over the country average.
Where do Indie music scene fans live in United States?
Indie music scene fans in United States are most concentrated in South Carolina (reach 33,859), Indiana (reach 32,990), and Kansas (reach 32,981). These three regions account for the largest share of the active audience.
What other brands do Indie music scene fans also like?
Beyond Indie music scene itself, the audience over-indexes on Product design (3.64×), Goop (9.32×), Staycation (5.49×), and Grinch (5.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Indie music scene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.