Rascasse Audience Intelligence

Indie music scene Audience in United States

A data profile of the people who buy, follow and care about Indie music scene in United States — modelled from more than twelve digital signal sources. Indie music scene has an estimated audience of 1,381,004 people in United States.

#7579among Topic in United States#2297in Music & Radio

The average Indie music scene fan in United States is 35.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arctic Monkeys, Coldplay, International education, with strongest over-indexing on Arctic Monkeys (102.17× the country average).

Demographically, the Indie music scene audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 21 regions tracked by Rascasse.

The typical Indie music scene fan in United States is balanced, around 35.2 years old, with strong Community Orientation tendencies and a notable affinity for Arctic Monkeys.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indie music scene profile in United States.

Audience size
1.4M
in United States
Gender
52.9%♀
47.1% male
Age
35.2
average years
Country rank
#18872
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indie music scene fans

52.9% are female, 47.1% are male, average age 35.2.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Indie music scene audience in United States
MetricValue
Female52.9%
Male47.1%
Average age35.2
Estimated audience size1,381,004
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Indie music scene audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3914%
40-4914%
50+19%
Fig. 04

Worldwide distribution

32.2%

of the worldwide Indie music scene audience comes from United States.

Worldwide audience distribution share by country for Indie music scene
CountryShare
United States32.2%
Spain9.6%
United Kingdom8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indie music scene audience in United States is strongest.

Fig. 05

Top regions by affinity

Indie music scene fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~10K1.22×
02Oregon~20K1.09×
03South Carolina~20K1.07×
04Missouri~20K1.05×
05Minnesota~20K1.04×
06Indiana~30K1.03×
07Maryland~20K1.02×
08Colorado~20K1.02×
09Massachusetts~30K1.00×
10Washington~30K0.99×
11Michigan~40K0.98×
12New Jersey~30K0.98×
13Ohio~40K0.97×
14Georgia~40K0.97×
15North Carolina~40K0.97×
16Pennsylvania~40K0.96×
17Illinois~40K0.95×
18Florida~90K0.93×
19New York~70K0.93×
20Texas~100K0.92×
21California~100K0.91×
Fig. 06

Affinity by region

Affinity by region — Indie music scene, United States
0.91×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indie music scene audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indie music scene audience
#·InterestCategoryAffinity×
01Arctic MonkeysMusic & Radio102.17×
02Bon IverMusic & Radio56.20×
03ColdplayMusic & Radio54.55×
04International educationBusiness & Career47.18×
05Cultural tourismTravel & Leisure39.74×
06David BowieMusic & Radio25.79×
07Plastic SurgeonHealth25.76×
08Ed SheeranMusic & Radio20.97×
09DiscogsMusic & Radio16.07×
10BritpopMusic & Radio14.17×
11Dave ChappelleMovies & TV13.44×
12Disneyland ParisTravel & Leisure12.76×
13Scarface (1983 film)Movies & TV10.49×
14Comedy clubMovies & TV8.92×
15Gothic fashionFashion & Accessoires8.47×
16Broadway theatreTravel & Leisure7.22×
17LivemusicMusic & Radio6.46×
18PhilanthropyArts & Culture5.71×
19RadioTechnology & Electronics3.95×
20SupermanMovies & TV2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indie music scene audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indie music scene audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.28×
TraditionCONSERVATISM2.39×
Pet OwnershipJOY2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indie music scene audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Family OrientationCONSERVATISM0.64×
DIY MentalityTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indie music scene have in United States?

Indie music scene has an estimated audience of 1,381,004 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indie music scene fans?

52.9% of Indie music scene fans are female, 47.1% are male, with an average age of 35.2 years.

03

Which brands do Indie music scene fans like most?

Indie music scene fans show strongest brand affinity for Arctic Monkeys (102.17×), Coldplay (54.55×), and International education (47.18×) over the country average.

04

Where do Indie music scene fans live in United States?

Indie music scene fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Indie music scene fans also like?

Beyond Indie music scene itself, the audience over-indexes on Coldplay (54.55×), International education (47.18×), David Bowie (25.79×), and Bon Iver (56.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Indie music scene audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indie music scene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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