Indie folk Audience in United States

Indie folk logo

Indie folk has an estimated audience of 1,453,910 people in United States. 47.5% are female, 52.5% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Bon Iver, Honda HR-V, Disneyland Paris, Pre-school playgroup.

The average Indie folk fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Bon Iver, Honda HR-V, with strongest over-indexing on Kia Sportage (33.62× the country average). Demographically, the Indie folk audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Indie folk fans

Demographic split for Indie folk audience in United States
MetricValue
Female47.5%
Male52.5%
Average age38.7
Estimated audience size1,453,910

Audience persona

The typical Indie folk fan in United States is balanced, around 38.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Indie folk in United States
RegionReachAffinity
California144,6880.9×
Texas86,8760.7×
New York66,5920.82×
Florida59,3780.6×
Oregon39,5072.37×
North Carolina37,3670.85×
Pennsylvania37,0990.76×
Michigan34,2690.9×
Washington33,4001.15×
Illinois33,1390.68×
Ohio32,5630.73×
Georgia30,1140.67×
Virginia26,7180.75×
Massachusetts25,6620.9×
New Jersey23,5730.64×
Tennessee23,3670.8×
Missouri22,8650.98×
Arizona22,6230.76×
Indiana22,6050.85×
Colorado21,0150.92×
Minnesota19,3430.93×
Wisconsin18,4250.84×
Maryland17,7230.71×
Kentucky17,4570.96×
Alabama16,8970.83×
South Carolina15,9820.73×
Utah15,3671.18×
Oklahoma13,1600.82×
Louisiana11,7110.62×
Arkansas10,5310.88×
Connecticut10,0740.69×
Kansas9,0390.79×
Idaho9,0371.24×
Iowa8,5820.72×
Mississippi8,5620.71×
Nevada7,8290.56×
West Virginia6,5240.96×
Alaska6,5112.09×
Nebraska6,1410.84×
Hawaii5,7550.92×
Montana5,6761.41×
South Dakota5,6021.67×
North Dakota5,4551.83×
New Hampshire5,3760.94×
Wyoming5,2782.45×
New Mexico5,2370.72×
Rhode Island5,1911.12×
Maine5,1881×
Vermont5,1062×
Delaware4,6491.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indie folk audience
BrandAffinityCategory
Kia Sportage33.62×Cars & Mobility
Bon Iver48.89×Music & Radio
Honda HR-V22.41×Cars & Mobility
Disneyland Paris10.06×Travel & Leisure
Pre-school playgroup25.05×Kids & Family
Arctic Monkeys18×Music & Radio
Livemusic3.39×Music & Radio
Anime and manga fandom3.7×Literature
Folk music4.34×Music & Radio
Military press12.74×Sports
International education9.71×Business & Career
Jeep Grand Cherokee6.03×Cars & Mobility
Non-fiction books4.07×Literature
Bohemian style4.31×Fashion & Accessoires
Willie Nelson5.13×Music & Radio
Nature1.55×Home & Garden
Bass guitar2.56×Music & Radio
Houston Astros4.2×Sports
Britpop4.98×Music & Radio
Fine-art photography3.97×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indie folk audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.75
TraditionCONSERVATISM2.33
SustainabilityBALANCE2.17
Community OrientationOPEN1.79
ExtroversionTHRILL1.63
Design AffinityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Indie folk
CountryShare
United States24.2%
Mexico11.4%
United Kingdom8.7%

See Indie folk audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Indie folk have in United States?

Indie folk has an estimated audience of 1,453,910 people in United States, concentrated in California and Texas.

What is the gender split and age of Indie folk fans?

47.5% of Indie folk fans are female, 52.5% are male, with an average age of 38.7 years.

Which brands do Indie folk fans like most?

Indie folk fans show strongest brand affinity for Kia Sportage (33.62×), Bon Iver (48.89×), and Honda HR-V (22.41×) over the country average.

Where do Indie folk fans live in United States?

Indie folk fans in United States are most concentrated in California (reach 144,688), Texas (reach 86,876), and New York (reach 66,592). These three regions account for the largest share of the active audience.

What other brands do Indie folk fans also like?

Beyond Indie folk itself, the audience over-indexes on Bon Iver (48.89×), Honda HR-V (22.41×), Disneyland Paris (10.06×), and Pre-school playgroup (25.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indie folk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.