Ship transport Audience in Germany
Ship transport has an estimated audience of 839,074 people in Germany. 38.9% are female, 61.1% are male, average age 46.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cleanliness, Livemusic, Efficient energy use, Motorboat, Renewable energy.
The average Ship transport fan in Germany is 46.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cleanliness, Livemusic, Efficient energy use, with strongest over-indexing on Cleanliness (12.14× the country average). Demographically, the Ship transport audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Ship transport fans
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 46.8 |
| Estimated audience size | 839,074 |
Audience persona
The typical Ship transport fan in Germany is more male, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for Cleanliness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 163,951 | 0.89× |
| Bayern | 138,650 | 1.03× |
| Baden-Württemberg | 92,259 | 0.81× |
| Niedersachsen | 73,274 | 0.9× |
| Hessen | 53,786 | 0.84× |
| Rheinland-Pfalz | 49,445 | 1.18× |
| Sachsen | 44,434 | 1.08× |
| Berlin | 35,095 | 0.94× |
| Brandenburg | 34,125 | 1.31× |
| Schleswig-Holstein | 32,905 | 1.09× |
| Mecklenburg-Vorpommern | 22,981 | 1.43× |
| Thüringen | 20,066 | 0.94× |
| Sachsen-Anhalt | 19,961 | 0.92× |
| Hamburg | 18,438 | 0.97× |
| Saarland | 8,649 | 0.84× |
| Bremen | 6,180 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleanliness | 12.14× | Home & Garden |
| Livemusic | 5.8× | Music & Radio |
| Efficient energy use | 4.83× | Technology & Electronics |
| Motorboat | 9.55× | Cars & Mobility |
| Renewable energy | 3.7× | Business & Career |
| Honda CR-V | 12.32× | Cars & Mobility |
| TUI Cruises | 7.93× | Travel & Leisure |
| Jet ski | 13.43× | Sports |
| Solar power | 3.89× | Home & Garden |
| Tunisia | 7.57× | Travel & Leisure |
| Wood carving | 5.82× | Home & Garden |
| Algeria | 7.75× | Travel & Leisure |
| Sailing | 6.16× | Sports |
| Boat show | 13.43× | Travel & Leisure |
| Adventure park | 7.08× | Kids & Family |
| Hygiene | 2.88× | Beauty & Wellness |
| Makita | 5.56× | Home & Garden |
| Personal water craft | 8.22× | Cars & Mobility |
| Motorcycle helmet | 4.03× | Cars & Mobility |
| Modern architecture | 2.87× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.24 |
| Sustainability | BALANCE | 2.17 |
| Tradition | CONSERVATISM | 1.69 |
| Need for Security | CONSERVATISM | 1.69 |
| Risk Appetite | THRILL | 1.67 |
| Family Orientation | CONSERVATISM | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Germany | 5.8% |
| Japan | 5.7% |
See Ship transport audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ship transport have in Germany?
Ship transport has an estimated audience of 839,074 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ship transport fans?
38.9% of Ship transport fans are female, 61.1% are male, with an average age of 46.8 years.
Which brands do Ship transport fans like most?
Ship transport fans show strongest brand affinity for Cleanliness (12.14×), Livemusic (5.8×), and Efficient energy use (4.83×) over the country average.
Where do Ship transport fans live in Germany?
Ship transport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 163,951), Bayern (reach 138,650), and Baden-Württemberg (reach 92,259). These three regions account for the largest share of the active audience.
What other brands do Ship transport fans also like?
Beyond Ship transport itself, the audience over-indexes on Livemusic (5.8×), Efficient energy use (4.83×), Motorboat (9.55×), and Renewable energy (3.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ship transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.