Rascasse Audience Intelligence

Ship transport Audience in Germany

A data profile of the people who buy, follow and care about Ship transport in Germany — modelled from more than twelve digital signal sources. Ship transport has an estimated audience of 839,074 people in Germany.

#3499among Topic in Germany#362in Cars & Mobility

The average Ship transport fan in Germany is 46.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cleanliness, Motorboat, Efficient energy use, with strongest over-indexing on Cleanliness (13.43× the country average).

Demographically, the Ship transport audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ship transport fan in Germany is more male, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for Cleanliness.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ship transport profile in Germany.

Audience size
839K
in Germany
Gender
38.9%♀
61.1% male
Age
46.8
average years
Country rank
#7565
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ship transport fans

38.9% are female, 61.1% are male, average age 46.8.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Ship transport audience in Germany
MetricValue
Female38.9%
Male61.1%
Average age46.8
Estimated audience size839,074
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Ship transport audience in Germany
Age bracketShare%
16-197%
20-2911%
30-3918%
40-4927%
50+38%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Ship transport audience comes from Germany.

Worldwide audience distribution share by country for Ship transport
CountryShare
United States14.9%
Germany5.8%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ship transport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ship transport fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K1.59×
02Brandenburg~30K1.32×
03Rheinland-Pfalz~50K1.11×
04Schleswig-Holstein~30K1.09×
05Sachsen~40K1.07×
06Bayern~100K0.99×
07Thüringen~20K0.98×
08Hamburg~20K0.96×
09Sachsen-Anhalt~20K0.95×
10Bremen~7K0.91×
11Niedersachsen~70K0.90×
12Berlin~30K0.90×
13Saarland~9K0.88×
14Nordrhein-Westfalen~200K0.86×
15Hessen~50K0.81×
16Baden-Württemberg~90K0.78×
Fig. 06

Affinity by region

Affinity by region — Ship transport, Germany
0.78×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ship transport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ship transport audience
#·InterestCategoryAffinity×
01CleanlinessHome & Garden13.43×
02Jet skiSports13.43×
03Boat showTravel & Leisure13.43×
04MotorboatCars & Mobility13.37×
05SailboatTravel & Leisure10.26×
06TravelzooTravel & Leisure9.91×
07Superbike World ChampionshipSports9.07×
08Motorcycle helmetCars & Mobility7.17×
09TUI CruisesTravel & Leisure6.61×
10Wood carvingHome & Garden6.25×
11Efficient energy useTechnology & Electronics6.13×
12MakitaHome & Garden5.39×
13Solar powerHome & Garden3.70×
14Renewable energyBusiness & Career3.50×
15EcotourismBusiness & Career3.44×
16Public transportCars & Mobility3.35×
17Udo LindenbergMusic & Radio3.35×
18Solar energyHome & Garden2.75×
19LivemusicMusic & Radio2.57×
20NatureHome & Garden1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ship transport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ship transport audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.30×
Risk AppetiteTHRILL2.13×
SustainabilityBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ship transport audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.61×
CreativityOPEN0.76×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ship transport have in Germany?

Ship transport has an estimated audience of 839,074 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ship transport fans?

38.9% of Ship transport fans are female, 61.1% are male, with an average age of 46.8 years.

03

Which brands do Ship transport fans like most?

Ship transport fans show strongest brand affinity for Cleanliness (13.43×), Motorboat (13.37×), and Efficient energy use (6.13×) over the country average.

04

Where do Ship transport fans live in Germany?

Ship transport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ship transport fans also like?

Beyond Ship transport itself, the audience over-indexes on Motorboat (13.37×), Efficient energy use (6.13×), Motorcycle helmet (7.17×), and Renewable energy (3.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Ship transport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ship transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →