Rascasse Audience Intelligence

Burton Target Market in United States

A data profile of the people who buy, follow and care about Burton in United States — modelled from more than twelve digital signal sources. Burton has an estimated audience of 1,202,773 people in United States.

#24among Sportswear in United States#2136among Brand in United States#866in Fashion & Accessoires

The average Burton fan in United States is 31.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Massachusetts, New York.

Top brand affinities include Maersk, Salomon Snowboards, Cumbia, with strongest over-indexing on Maersk (384.05× the country average).

Demographically, the Burton audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Risk Appetite, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burton fan in United States is more female, around 31.9 years old, with strong Risk Appetite tendencies and a notable affinity for Maersk.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burton profile in United States.

Audience size
1.2M
in United States
Gender
58.6%♀
41.4% male
Age
31.9
average years
Country rank
#20854
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Burton

58.6% are female, 41.4% are male, average age 31.9.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Burton audience in United States
MetricValue
Female58.6%
Male41.4%
Average age31.9
Estimated audience size1,202,773
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Burton audience in United States
Age bracketShare%
16-1941%
20-2920%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Burton audience comes from United States.

Worldwide audience distribution share by country for Burton
CountryShare
United States22.8%
Japan14.0%
United Kingdom11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burton audience in United States is strongest.

Fig. 05

Top regions by affinity

Burton customers by region in United States
#RegionReachAffinity×
01Vermont~20K7.42×
02Massachusetts~70K3.14×
03New Hampshire~10K2.29×
04Colorado~40K2.27×
05Montana~6K1.88×
06Connecticut~20K1.69×
07Utah~20K1.57×
08Virginia~40K1.52×
09Wyoming~3K1.42×
10Alaska~4K1.38×
11Michigan~40K1.37×
12Idaho~8K1.29×
13South Carolina~20K1.22×
14Maine~5K1.17×
15North Carolina~40K1.10×
16Maryland~20K1.06×
17Washington~20K1.01×
18New York~60K0.90×
19Rhode Island~3K0.90×
20Ohio~30K0.89×
21Washington, District of Columbia~3K0.86×
22Oregon~10K0.85×
23California~100K0.81×
24North Dakota~2K0.79×
25Pennsylvania~30K0.75×
26West Virginia~4K0.75×
27New Jersey~20K0.74×
28Nebraska~4K0.67×
29Wisconsin~10K0.66×
30Minnesota~10K0.66×
31Nevada~8K0.66×
32South Dakota~2K0.66×
33Hawaii~3K0.63×
34New Mexico~4K0.62×
35Florida~40K0.50×
36Illinois~20K0.50×
37Iowa~5K0.47×
38Arizona~10K0.44×
39Indiana~9K0.40×
40Texas~40K0.39×
41Georgia~10K0.39×
42Arkansas~4K0.38×
43Kansas~4K0.38×
44Mississippi~4K0.36×
45Tennessee~8K0.34×
46Kentucky~5K0.34×
47Oklahoma~4K0.33×
48Missouri~6K0.31×
49Alabama~5K0.30×
50Louisiana~5K0.30×
Fig. 06

Affinity by region

Affinity by region — Burton, United States
0.30×1.00×7.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burton audience
#·InterestCategoryAffinity×
01MaerskBusiness & Career384.05×
02Salomon SnowboardsSports92.54×
03WaterstonesLiterature65.80×
04NapsterMusic & Radio49.60×
05Tipsy ElvesShopping40.07×
06Ski jumpingSports25.66×
07CumbiaMusic & Radio22.21×
08Simon HelbergMovies & TV20.00×
09Burton SnowboardsSports18.32×
10Elizabeth DebickiMovies & TV17.85×
11Michael GambonMovies & TV17.26×
12Colin FirthMovies & TV12.87×
13MonclerFashion & Accessoires11.89×
14Qatar AirwaysTravel & Leisure11.65×
15Discount TireShopping4.52×
16Alpine skiingSports4.44×
17Extreme sportSports4.25×
18United Parcel ServiceBusiness & Career4.21×
19NASDAQBusiness & Career3.81×
20NHLSports3.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burton audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.99×
Family OrientationCONSERVATISM1.80×
Price SensitivityPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burton audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.77×
IndividualismJOY0.80×
SpiritualityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Burton's target market in United States?

Burton's target market in United States covers an estimated 1,202,773 people, concentrated in California and Massachusetts.

02

What is the gender split and age of Burton customers?

58.6% of the Burton audience are female, 41.4% are male, with an average age of 31.9 years.

03

Which brands do Burton fans like most?

Burton fans show strongest brand affinity for Maersk (384.05×), Salomon Snowboards (92.54×), and Cumbia (22.21×) over the country average.

04

Where do Burton fans live in United States?

Burton fans in United States are most concentrated in California (reach ~100K), Massachusetts (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Burton fans also like?

Beyond Burton itself, the audience over-indexes on Salomon Snowboards (92.54×), Cumbia (22.21×), Tipsy Elves (40.07×), and Waterstones (65.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Burton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Burton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →