Burton Audience in United States

Burton logo

Burton has an estimated audience of 1,192,730 people in United States. 58.6% are female, 41.4% are male, average age 31.9. Top regions: California, Massachusetts, New York. Top brand affinities: Nipsey Hussle, Product design, Elsword, Isometric exercise, UK garage.

The average Burton fan in United States is 31.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Massachusetts, New York. Top brand affinities include Nipsey Hussle, Product design, Elsword, with strongest over-indexing on Nipsey Hussle (20× the country average). Demographically, the Burton audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Burton fans

Demographic split for Burton audience in United States
MetricValue
Female58.6%
Male41.4%
Average age31.9
Estimated audience size1,192,730

Audience persona

The typical Burton fan in United States is more female, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Nipsey Hussle.

Top regions in United States

Top regions ranked by reach for Burton in United States
RegionReachAffinity
California124,0080.95×
Massachusetts72,3153.08×
New York62,5480.94×
Colorado49,9632.66×
Virginia45,5891.57×
Florida41,2440.51×
Texas34,0420.33×
Michigan32,9131.06×
North Carolina31,0530.87×
Washington27,0241.13×
Pennsylvania25,4120.63×
South Carolina23,8941.33×
New Jersey22,3510.74×
Ohio21,5320.59×
Connecticut20,9481.75×
Illinois20,2900.51×
Maryland19,8060.97×
Utah19,3781.81×
Vermont14,9247.13×
Oregon13,2570.97×
Georgia13,1230.36×
Wisconsin11,7380.65×
Arizona11,4290.47×
Minnesota10,8100.63×
New Hampshire10,5872.25×
Idaho8,2441.38×
Nevada8,1990.71×
Indiana8,1890.38×
Tennessee7,3740.31×
Montana6,8282.06×
Missouri4,9340.26×
Maine4,8461.13×
Alabama4,2130.25×
Iowa4,1860.43×
Nebraska4,0920.68×
Kentucky3,8020.25×
New Mexico3,6640.61×
Alaska3,5031.37×
Oklahoma3,3210.25×
West Virginia3,2360.58×
Washington, District of Columbia3,1060.87×
Louisiana3,0000.2×
Rhode Island2,9720.78×
Hawaii2,8120.55×
Kansas2,7960.3×
Arkansas2,7810.28×
Wyoming2,6901.52×
Mississippi2,0670.21×
North Dakota1,8780.77×
South Dakota1,5830.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burton audience
BrandAffinityCategory
Nipsey Hussle20×Music & Radio
Product design4.39×Business & Career
Elsword25.26×Games
Isometric exercise9.86×Sports
UK garage6.12×Music & Radio
Israel2.33×Travel & Leisure
JDSU3.34×Business & Career
Modified Jeeps17.72×Cars & Mobility
Insulin index10.09×Health
Monogram2.7×Home & Garden
Ottumwa, Iowa18.47×Travel & Leisure
Jeep Grand Cherokee (WJ)4.19×Cars & Mobility
Home staging3.48×Home & Garden
Jennifer Meyer9.5×Fashion & Accessoires
Racing1.58×Cars & Mobility
ARCO1.74×Cars & Mobility
Iowa Lottery6.01×Games
Eden Lake4.63×Movies & TV
Acoustic music2.55×Music & Radio
Naomi Scott3.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burton audience
TraitClusterScore
Luxury OrientationPREMIUM1.97
Early Adopter MentalityPOWER1.65
Family OrientationCONSERVATISM1.65
Risk AppetiteTHRILL1.61
Convenience OrientationPREMIUM1.54
Quality AwarenessPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Burton
CountryShare
United States23.0%
Japan14.2%
United Kingdom11.8%

See Burton audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Burton have in United States?

Burton has an estimated audience of 1,192,730 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of Burton fans?

58.6% of Burton fans are female, 41.4% are male, with an average age of 31.9 years.

Which brands do Burton fans like most?

Burton fans show strongest brand affinity for Nipsey Hussle (20×), Product design (4.39×), and Elsword (25.26×) over the country average.

Where do Burton fans live in United States?

Burton fans in United States are most concentrated in California (reach 124,008), Massachusetts (reach 72,315), and New York (reach 62,548). These three regions account for the largest share of the active audience.

What other brands do Burton fans also like?

Beyond Burton itself, the audience over-indexes on Product design (4.39×), Elsword (25.26×), Isometric exercise (9.86×), and UK garage (6.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.