Sanrio Puroland Audience in United States

Sanrio Puroland has an estimated audience of 690,307 people in United States. 78.8% are female, 21.2% are male, average age 24.1. Top regions: California, Texas, New York. Top brand affinities: Din Tai Fung, Fairfield Inn by Marriott, Anime and manga fandom, ModCloth, Boston Marathon.

The average Sanrio Puroland fan in United States is 24.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Din Tai Fung, Fairfield Inn by Marriott, Anime and manga fandom, with strongest over-indexing on Din Tai Fung (63.21× the country average). Demographically, the Sanrio Puroland audience skews more female with an average age of 24.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Sanrio Puroland fans

Demographic split for Sanrio Puroland audience in United States
MetricValue
Female78.8%
Male21.2%
Average age24.1
Estimated audience size690,307

Audience persona

The typical Sanrio Puroland fan in United States is more female, around 24.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Din Tai Fung.

Top regions in United States

Top regions ranked by reach for Sanrio Puroland in United States
RegionReachAffinity
California275,4613.63×
Texas70,4291.19×
New York59,4361.54×
Florida50,6401.08×
Hawaii33,84011.4×
Washington29,5942.14×
Illinois20,6920.9×
New Jersey18,0831.03×
Arizona17,6441.25×
Georgia17,5020.82×
Virginia16,0470.95×
Nevada15,5352.33×
North Carolina14,6700.71×
Pennsylvania13,5680.58×
Ohio11,6190.55×
Massachusetts11,2920.83×
Maryland10,9340.92×
Oregon10,8321.37×
Michigan10,1200.56×
Colorado8,4920.78×
Tennessee7,8460.57×
Indiana6,7750.54×
Minnesota6,3470.64×
Missouri5,8630.53×
Utah5,7300.93×
South Carolina5,3440.51×
Kentucky5,2740.61×
Wisconsin5,0910.49×
Louisiana4,8630.55×
Alabama4,7990.5×
Connecticut4,3480.63×
Oklahoma4,2510.55×
Arkansas2,7030.48×
New Mexico2,6430.76×
Kansas2,3520.43×
Iowa2,1430.38×
Washington, District of Columbia2,0080.97×
Mississippi1,9740.35×
Idaho1,9120.55×
Nebraska1,6160.47×
Alaska1,4570.99×
Rhode Island1,4050.64×
New Hampshire1,2310.45×
West Virginia1,1880.37×
Delaware8950.47×
Maine7560.31×
Montana6500.34×
North Dakota5960.42×
South Dakota5540.35×
Wyoming3840.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sanrio Puroland audience
BrandAffinityCategory
Din Tai Fung63.21×Food & Beverages
Fairfield Inn by Marriott48.16×Travel & Leisure
Anime and manga fandom10.45×Literature
ModCloth24.38×Fashion & Accessoires
Boston Marathon16.04×Sports
Sanrio16.54×Business & Career
Planet Fitness3.47×Sports
Funimation9.23×Movies & TV
Digital art5.61×Arts & Culture
Diaper bag5.14×Kids & Family
Manga4×Literature
Isla Fisher11.22×Movies & TV
Cinnamoroll16×Movies & TV
International education12.15×Business & Career
United States national football team12.02×Sports
Horoscope5.89×Health
Otaku4.52×Literature
Bass guitar3.21×Music & Radio
Clarinet5.79×Music & Radio
Candlewood Suites20×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sanrio Puroland audience
TraitClusterScore
Luxury OrientationPREMIUM2.52
LGBTQ+ IdentityOPEN1.83
TraditionCONSERVATISM1.39
SustainabilityBALANCE1.38
Pet OwnershipJOY1.32
Design AffinityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Sanrio Puroland
CountryShare
Japan77.5%
United States7.0%
Taiwan3.4%

See Sanrio Puroland audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Sanrio Puroland have in United States?

Sanrio Puroland has an estimated audience of 690,307 people in United States, concentrated in California and Texas.

What is the gender split and age of Sanrio Puroland fans?

78.8% of Sanrio Puroland fans are female, 21.2% are male, with an average age of 24.1 years.

Which brands do Sanrio Puroland fans like most?

Sanrio Puroland fans show strongest brand affinity for Din Tai Fung (63.21×), Fairfield Inn by Marriott (48.16×), and Anime and manga fandom (10.45×) over the country average.

Where do Sanrio Puroland fans live in United States?

Sanrio Puroland fans in United States are most concentrated in California (reach 275,461), Texas (reach 70,429), and New York (reach 59,436). These three regions account for the largest share of the active audience.

What other brands do Sanrio Puroland fans also like?

Beyond Sanrio Puroland itself, the audience over-indexes on Fairfield Inn by Marriott (48.16×), Anime and manga fandom (10.45×), ModCloth (24.38×), and Boston Marathon (16.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sanrio Puroland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.