Rascasse Audience Intelligence

Pudding Audience in Germany

A data profile of the people who buy, follow and care about Pudding in Germany — modelled from more than twelve digital signal sources. Pudding has an estimated audience of 617,682 people in Germany.

#30among Sweet in Germany#4157among Topic in Germany#463in Food & Beverages

The average Pudding fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Biscuit (bread), dB’s, Flour, with strongest over-indexing on Biscuit (bread) (55.38× the country average).

Demographically, the Pudding audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pudding fan in Germany is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Biscuit (bread).

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pudding profile in Germany.

Audience size
618K
in Germany
Gender
75.0%♀
25.0% male
Age
40.1
average years
Country rank
#9858
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pudding fans

75.0% are female, 25.0% are male, average age 40.1.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Pudding audience in Germany
MetricValue
Female75.0%
Male25.0%
Average age40.1
Estimated audience size617,682
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Pudding audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Pudding audience comes from Germany.

Worldwide audience distribution share by country for Pudding
CountryShare
United States14.8%
Italy11.0%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pudding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pudding fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~9K1.22×
02Rheinland-Pfalz~30K1.13×
03Sachsen-Anhalt~20K1.13×
04Thüringen~20K1.12×
05Baden-Württemberg~90K1.08×
06Mecklenburg-Vorpommern~10K1.07×
07Bayern~100K1.03×
08Niedersachsen~60K1.03×
09Brandenburg~20K1.02×
10Nordrhein-Westfalen~100K0.97×
11Hessen~50K0.97×
12Sachsen~30K0.95×
13Bremen~5K0.88×
14Berlin~20K0.84×
15Schleswig-Holstein~20K0.81×
16Hamburg~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Pudding, Germany
0.80×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pudding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pudding audience
#·InterestCategoryAffinity×
01Biscuit (bread)Food & Beverages55.38×
02FlourFood & Beverages8.05×
03SugarFood & Beverages5.91×
04DessertsFood & Beverages3.90×
05RossmannShopping3.54×
06DeichmannShopping2.84×
07Müller (company)Food & Beverages2.49×
08Netto Marken-DiscountShopping2.41×
09NatureHome & Garden2.35×
10KauflandShopping2.33×
11CookingFood & Beverages2.16×
12TagesschauMovies & TV2.07×
13UkrainiansMusic & Radio2.04×
14dB’sMusic & Radio2.02×
15BeautyBeauty & Wellness1.95×
16Politics and social issuesPolitics & Society1.93×
17Online shoppingShopping1.89×
18BusinessBusiness & Career1.87×
19DesignHome & Garden1.84×
20ShoppingShopping1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pudding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pudding audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.44×
Convenience OrientationPREMIUM2.18×
Community OrientationOPEN1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pudding audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.16×
TravellingTHRILL1.31×
Early Adopter MentalityPOWER1.32×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pudding have in Germany?

Pudding has an estimated audience of 617,682 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pudding fans?

75.0% of Pudding fans are female, 25.0% are male, with an average age of 40.1 years.

03

Which brands do Pudding fans like most?

Pudding fans show strongest brand affinity for Biscuit (bread) (55.38×), dB’s (2.02×), and Flour (8.05×) over the country average.

04

Where do Pudding fans live in Germany?

Pudding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Pudding fans also like?

Beyond Pudding itself, the audience over-indexes on dB’s (2.02×), Flour (8.05×), Rossmann (3.54×), and Sugar (5.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Pudding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pudding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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