Pudding Audience in Germany
Pudding has an estimated audience of 617,682 people in Germany. 75.0% are female, 25.0% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Biscuit (bread), Flour, Rossmann, Sugar, Desserts.
The average Pudding fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Biscuit (bread), Flour, Rossmann, with strongest over-indexing on Biscuit (bread) (55.38× the country average). Demographically, the Pudding audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Pudding fans
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 40.1 |
| Estimated audience size | 617,682 |
Audience persona
The typical Pudding fan in Germany is more female, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for Biscuit (bread).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,744 | 0.97× |
| Bayern | 105,653 | 1.06× |
| Baden-Württemberg | 94,745 | 1.12× |
| Niedersachsen | 64,191 | 1.07× |
| Hessen | 45,894 | 0.98× |
| Rheinland-Pfalz | 35,353 | 1.14× |
| Sachsen | 27,814 | 0.92× |
| Berlin | 22,541 | 0.82× |
| Brandenburg | 19,675 | 1.03× |
| Sachsen-Anhalt | 18,267 | 1.14× |
| Thüringen | 17,930 | 1.14× |
| Schleswig-Holstein | 17,671 | 0.8× |
| Mecklenburg-Vorpommern | 12,669 | 1.07× |
| Hamburg | 10,465 | 0.75× |
| Saarland | 9,203 | 1.21× |
| Bremen | 4,087 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Biscuit (bread) | 55.38× | Food & Beverages |
| Flour | 8.05× | Food & Beverages |
| Rossmann | 3.54× | Shopping |
| Sugar | 5.91× | Food & Beverages |
| Desserts | 3.9× | Food & Beverages |
| Gala | 2.88× | News |
| Shopping | 1.79× | Shopping |
| Beauty | 1.95× | Beauty & Wellness |
| Deichmann | 2.84× | Shopping |
| Online shopping | 1.89× | Shopping |
| Design | 1.84× | Home & Garden |
| Netto Marken-Discount | 2.41× | Shopping |
| Tagesschau | 2.07× | Movies & TV |
| Cooking | 2.16× | Food & Beverages |
| Nature | 2.35× | Home & Garden |
| Borussia Dortmund | 1.54× | Sports |
| Spiegel Online | 2.24× | News |
| Kaufland | 2.33× | Shopping |
| Politics and social issues | 1.93× | Politics & Society |
| Business | 1.87× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.72 |
| Healthy Lifestyle | BALANCE | 1.58 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Tradition | CONSERVATISM | 1.32 |
| Indulgence | JOY | 1.3 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| Italy | 11.0% |
| United Kingdom | 6.7% |
See Pudding audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Pudding have in Germany?
Pudding has an estimated audience of 617,682 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pudding fans?
75.0% of Pudding fans are female, 25.0% are male, with an average age of 40.1 years.
Which brands do Pudding fans like most?
Pudding fans show strongest brand affinity for Biscuit (bread) (55.38×), Flour (8.05×), and Rossmann (3.54×) over the country average.
Where do Pudding fans live in Germany?
Pudding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,744), Bayern (reach 105,653), and Baden-Württemberg (reach 94,745). These three regions account for the largest share of the active audience.
What other brands do Pudding fans also like?
Beyond Pudding itself, the audience over-indexes on Flour (8.05×), Rossmann (3.54×), Sugar (5.91×), and Desserts (3.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pudding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.