G.I. Joe Audience in United States
G.I. Joe has an estimated audience of 1,657,064 people in United States. 33.4% are female, 66.6% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Barbie, Godzilla, Superman, Peacemaker, Toys.
The average G.I. Joe fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Barbie, Godzilla, Superman, with strongest over-indexing on Barbie (6.06× the country average). Demographically, the G.I. Joe audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of G.I. Joe fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 35.0 |
| Estimated audience size | 1,657,064 |
Audience persona
The typical G.I. Joe fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Barbie.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 222,045 | 1.22× |
| Texas | 176,168 | 1.24× |
| Florida | 116,922 | 1.04× |
| New York | 90,401 | 0.98× |
| Georgia | 57,461 | 1.13× |
| Illinois | 57,122 | 1.03× |
| North Carolina | 55,276 | 1.11× |
| Ohio | 51,381 | 1.01× |
| Pennsylvania | 51,356 | 0.92× |
| Virginia | 45,115 | 1.12× |
| Michigan | 41,697 | 0.96× |
| New Jersey | 39,789 | 0.94× |
| Indiana | 39,545 | 1.31× |
| Arizona | 36,671 | 1.08× |
| Tennessee | 34,835 | 1.05× |
| Washington | 33,347 | 1× |
| Maryland | 27,866 | 0.98× |
| Massachusetts | 27,318 | 0.84× |
| Missouri | 26,534 | 0.99× |
| South Carolina | 24,988 | 1× |
| Colorado | 24,958 | 0.96× |
| Louisiana | 23,421 | 1.1× |
| Alabama | 23,079 | 1× |
| Kentucky | 22,832 | 1.1× |
| Wisconsin | 21,428 | 0.86× |
| Oklahoma | 21,317 | 1.16× |
| Minnesota | 20,794 | 0.88× |
| Oregon | 19,488 | 1.03× |
| Nevada | 16,562 | 1.03× |
| Utah | 15,901 | 1.07× |
| Connecticut | 15,148 | 0.91× |
| Arkansas | 14,650 | 1.07× |
| Mississippi | 14,514 | 1.06× |
| Kansas | 14,177 | 1.09× |
| Iowa | 13,483 | 0.99× |
| New Mexico | 8,884 | 1.07× |
| Idaho | 8,629 | 1.04× |
| Hawaii | 8,350 | 1.17× |
| Nebraska | 8,238 | 0.99× |
| West Virginia | 7,562 | 0.98× |
| Rhode Island | 5,268 | 1× |
| New Hampshire | 5,232 | 0.8× |
| Maine | 4,857 | 0.82× |
| Montana | 4,056 | 0.88× |
| Washington, District of Columbia | 3,942 | 0.79× |
| Alaska | 3,923 | 1.11× |
| Delaware | 3,754 | 0.82× |
| South Dakota | 3,315 | 0.87× |
| North Dakota | 3,033 | 0.89× |
| Vermont | 2,175 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 6.06× | Movies & TV |
| Godzilla | 4.7× | Movies & TV |
| Superman | 2.15× | Movies & TV |
| Peacemaker | 2.91× | Movies & TV |
| Toys | 2.52× | Games |
| Character (arts) | 3.47× | Arts & Culture |
| Superhero | 3.65× | Movies & TV |
| Power Rangers (film) | 10.67× | Movies & TV |
| Superman (TV series) | 4.01× | Movies & TV |
| Limited liability company | 2.66× | Business & Career |
| Friends | 1.74× | Movies & TV |
| Adventure film | 2.85× | Movies & TV |
| Social media | 1.54× | Business & Career |
| Fantasy film | 2.73× | Movies & TV |
| GameStop | 2.87× | Games |
| Tumblr | 3.01× | Internet & Social Media |
| Transformers (comics) | 6.83× | Literature |
| Transformers (toy line) | 7.52× | Kids & Family |
| Superhero film | 3.6× | Movies & TV |
| Christmas | 1.84× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.04 |
| Early Adopter Mentality | POWER | 1.71 |
| Extroversion | THRILL | 1.58 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Individualism | JOY | 1.43 |
| Social Media Usage | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.1% |
| United Kingdom | 7.1% |
| Canada | 4.4% |
See G.I. Joe audiences in other countries
More Kids & Family audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does G.I. Joe have in United States?
G.I. Joe has an estimated audience of 1,657,064 people in United States, concentrated in California and Texas.
What is the gender split and age of G.I. Joe fans?
33.4% of G.I. Joe fans are female, 66.6% are male, with an average age of 35.0 years.
Which brands do G.I. Joe fans like most?
G.I. Joe fans show strongest brand affinity for Barbie (6.06×), Godzilla (4.7×), and Superman (2.15×) over the country average.
Where do G.I. Joe fans live in United States?
G.I. Joe fans in United States are most concentrated in California (reach 222,045), Texas (reach 176,168), and Florida (reach 116,922). These three regions account for the largest share of the active audience.
What other brands do G.I. Joe fans also like?
Beyond G.I. Joe itself, the audience over-indexes on Godzilla (4.7×), Superman (2.15×), Peacemaker (2.91×), and Toys (2.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for G.I. Joe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.