Rascasse Audience Intelligence

Adventure film Audience in United States

A data profile of the people who buy, follow and care about Adventure film in United States — modelled from more than twelve digital signal sources. Adventure film has an estimated audience of 31,785,089 people in United States.

#14among Movie genre in United States#585among Topic in United States#66in Movies & TV

The average Adventure film fan in United States is 36.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Katey Sagal, Science fiction movies, with strongest over-indexing on Superman (1.6× the country average).

Demographically, the Adventure film audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adventure film fan in United States is balanced, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adventure film profile in United States.

Audience size
31.8M
in United States
Gender
50.1%♀
49.9% male
Age
36.1
average years
Country rank
#839
Topic in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adventure film fans

50.1% are female, 49.9% are male, average age 36.1.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Adventure film audience in United States
MetricValue
Female50.1%
Male49.9%
Average age36.1
Estimated audience size31,785,089
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Adventure film audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4917%
50+15%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Adventure film audience comes from United States.

Worldwide audience distribution share by country for Adventure film
CountryShare
United States24.7%
China7.6%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adventure film audience in United States is strongest.

Fig. 05

Top regions by affinity

Adventure film fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~90K1.37×
02Vermont~70K1.28×
03South Dakota~90K1.25×
04North Dakota~80K1.22×
05Montana~100K1.18×
06Delaware~100K1.13×
07Rhode Island~100K1.12×
08Maine~100K1.08×
09West Virginia~200K1.07×
10New Hampshire~100K1.07×
11Kentucky~400K1.06×
12Hawaii~100K1.06×
13Virginia~800K1.03×
14Idaho~200K1.03×
15Washington, District of Columbia~100K1.02×
16New Mexico~200K1.01×
17Nebraska~200K1.00×
18Mississippi~300K0.99×
19Arkansas~300K0.97×
20Kansas~200K0.95×
21Oklahoma~300K0.94×
22Iowa~200K0.94×
23Nevada~300K0.93×
24Oregon~300K0.92×
25Connecticut~300K0.92×
26Utah~300K0.92×
27Louisiana~400K0.91×
28Wisconsin~400K0.90×
29Washington~600K0.89×
30Alabama~400K0.89×
31Indiana~500K0.88×
32Missouri~400K0.88×
33South Carolina~400K0.88×
34Minnesota~400K0.88×
35New York~1.5M0.87×
36Maryland~500K0.87×
37Colorado~400K0.87×
38Tennessee~500K0.86×
39North Carolina~800K0.85×
40Arizona~600K0.85×
41Massachusetts~500K0.85×
42California~3M0.83×
43Georgia~800K0.83×
44Michigan~700K0.83×
45New Jersey~700K0.82×
46Illinois~800K0.79×
47Ohio~800K0.79×
48Florida~1.5M0.78×
49Pennsylvania~800K0.78×
50Texas~2M0.70×
Fig. 06

Affinity by region

Affinity by region — Adventure film, United States
0.70×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adventure film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adventure film audience
#·InterestCategoryAffinity×
01Michael RookerMovies & TV8.38×
02Katey SagalMovies & TV6.35×
03Cobie SmuldersMovies & TV6.08×
04Black Mirror (TV series)Movies & TV4.85×
05The FlashMovies & TV4.84×
06Chris Evans (actor)Movies & TV4.60×
07Marlon WayansMovies & TV4.44×
08Guardians of the Galaxy (film)Movies & TV3.46×
09Vikings (TV series)Movies & TV2.31×
10Movie theaterMovies & TV2.27×
11FandomLiterature1.99×
12Scooby-DooMovies & TV1.80×
13Anime and manga fandomLiterature1.74×
14Real propertyHome & Garden1.71×
15PokémonGames1.64×
16BeetlejuiceMovies & TV1.63×
17SupermanMovies & TV1.60×
18Stranger ThingsMovies & TV1.60×
19BatmanMovies & TV1.57×
20Science fiction moviesMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adventure film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adventure film audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Early Adopter MentalityPOWER1.24×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adventure film audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
Quality AwarenessPREMIUM0.81×
Price SensitivityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adventure film have in United States?

Adventure film has an estimated audience of 31,785,089 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Adventure film fans?

50.1% of Adventure film fans are female, 49.9% are male, with an average age of 36.1 years.

03

Which brands do Adventure film fans like most?

Adventure film fans show strongest brand affinity for Superman (1.6×), Katey Sagal (6.35×), and Science fiction movies (1.54×) over the country average.

04

Where do Adventure film fans live in United States?

Adventure film fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Adventure film fans also like?

Beyond Adventure film itself, the audience over-indexes on Katey Sagal (6.35×), Science fiction movies (1.54×), Movie theater (2.27×), and Chris Evans (actor) (4.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Adventure film audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adventure film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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