A data profile of the people who buy, follow and care about Adventure film in Brazil — modelled from more than twelve digital signal sources. Adventure film has an estimated audience of 6,556,723 people in Brazil.
Adventure film has an estimated audience of 6,556,723 people in Brazil. 57.7% are female, 42.3% are male, average age 37.8. Top brand affinities: Superman, Megan Fox, The Big Bang Theory, Stranger Things, Heath Ledger.
Top brand affinities include Superman, Megan Fox, The Big Bang Theory, with strongest over-indexing on Superman (2.28× the country average).
Demographically, the Adventure film audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Adventure film fan in Brazil is more female, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Adventure film profile in Brazil.
57.7% are female, 42.3% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 37.8 |
| Estimated audience size | 6,556,723 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Adventure film audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.7% |
| China | 7.6% |
| Japan | 7.5% |
The strongest cross-interests of the Adventure film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cobie Smulders | Movies & TV | 9.75× | ||
| 02 | Megan Fox | Movies & TV | 6.10× | ||
| 03 | James Franco | Movies & TV | 6.03× | ||
| 04 | Russell Crowe | Movies & TV | 5.97× | ||
| 05 | Heath Ledger | Movies & TV | 5.25× | ||
| 06 | Prison Break | Movies & TV | 4.41× | ||
| 07 | Margot Robbie | Movies & TV | 3.93× | ||
| 08 | Nintendo Switch | Games | 3.93× | ||
| 09 | The Big Bang Theory | Movies & TV | 3.90× | ||
| 10 | The Office (U.S. TV series) | Movies & TV | 3.72× | ||
| 11 | Emma Stone | Movies & TV | 3.24× | ||
| 12 | Scarlett Johansson | Movies & TV | 3.09× | ||
| 13 | Breaking Bad | Movies & TV | 3.00× | ||
| 14 | Superman | Movies & TV | 2.28× | ||
| 15 | Stranger Things | Movies & TV | 2.08× | ||
| 16 | Spanish language | Politics & Society | 2.04× | ||
| 17 | Batman | Movies & TV | 1.73× | ||
| 18 | Anime movies | Movies & TV | 1.67× | ||
| 19 | MSN | News | 1.57× | ||
| 20 | Michael Jackson | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.56× | |
| Patriotism | CONSERVATISM | 1.36× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Adventure film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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