A data profile of the people who buy, follow and care about Adventure film in Italy — modelled from more than twelve digital signal sources. Adventure film has an estimated audience of 4,729,261 people in Italy.
Adventure film has an estimated audience of 4,729,261 people in Italy. 47.1% are female, 52.9% are male, average age 36.5. Top brand affinities: Wikipedia, Antonio Conte, Harry Potter, Satire, Superhero film.
Top brand affinities include Wikipedia, Antonio Conte, Harry Potter, with strongest over-indexing on Wikipedia (3.42× the country average).
Demographically, the Adventure film audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Adventure film fan in Italy is balanced, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Adventure film profile in Italy.
47.1% are female, 52.9% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 36.5 |
| Estimated audience size | 4,729,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Adventure film audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.7% |
| China | 7.6% |
| Japan | 7.5% |
The strongest cross-interests of the Adventure film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doctor Strange | Literature | 6.27× | ||
| 02 | Guardians of the Galaxy (film) | Movies & TV | 5.84× | ||
| 03 | Antonio Conte | Sports | 5.32× | ||
| 04 | Eva Green | Movies & TV | 4.81× | ||
| 05 | Ralph Fiennes | Movies & TV | 4.77× | ||
| 06 | Lily Collins | Movies & TV | 4.56× | ||
| 07 | Superhero film | Movies & TV | 4.02× | ||
| 08 | Emma Stone | Movies & TV | 3.65× | ||
| 09 | Wikipedia | Internet & Social Media | 3.42× | ||
| 10 | Satire | Literature | 2.95× | ||
| 11 | Robert Redford | Movies & TV | 2.43× | ||
| 12 | Draught beer | Food & Beverages | 2.43× | ||
| 13 | Twitch | Games | 2.24× | ||
| 14 | One Piece | Movies & TV | 1.99× | ||
| 15 | Anime and manga fandom | Literature | 1.97× | ||
| 16 | Mediaset | Technology & Electronics | 1.88× | ||
| 17 | Batman | Movies & TV | 1.81× | ||
| 18 | Harry Potter | Movies & TV | 1.76× | ||
| 19 | Superman | Movies & TV | 1.71× | ||
| 20 | Science fiction movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.19× | |
| Risk Appetite | THRILL | 1.13× | |
| Urban Lifestyle | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.79× | |
| Patriotism | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Adventure film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.