Science fiction movies Audience in Italy
Science fiction movies has an estimated audience of 9,919,091 people in Italy. 47.2% are female, 52.8% are male, average age 38.7. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Pull-up (exercise), Superman, Stranger Things, Twitch, Anime and manga fandom.
The average Science fiction movies fan in Italy is 38.7 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Pull-up (exercise), Superman, Stranger Things, with strongest over-indexing on Pull-up (exercise) (10.84× the country average). Demographically, the Science fiction movies audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Science fiction movies fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 38.7 |
| Estimated audience size | 9,919,091 |
Audience persona
The typical Science fiction movies fan in Italy is balanced, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Pull-up (exercise).
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,237,714 | 1.28× |
| Lazio | 1,309,273 | 1.08× |
| Campania | 921,586 | 0.83× |
| Veneto | 814,260 | 1.04× |
| Emilia-Romagna | 807,001 | 1× |
| Piedmont | 757,692 | 1.03× |
| Sicilia | 723,352 | 0.84× |
| Tuscany | 627,753 | 0.95× |
| Puglia | 499,060 | 0.73× |
| Liguria | 220,489 | 0.79× |
| Sardinia | 215,473 | 0.77× |
| Friuli-Venezia Giulia | 206,371 | 1.1× |
| Marche | 187,143 | 0.76× |
| Trentino-Alto Adige/Südtirol | 186,678 | 0.99× |
| Calabria | 160,556 | 0.53× |
| Abruzzo | 150,972 | 0.69× |
| Umbria | 117,993 | 0.73× |
| Basilicata | 108,007 | 1.19× |
| Molise | 71,661 | 1.52× |
| Aosta Valley | 57,845 | 2.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pull-up (exercise) | 10.84× | Sports |
| Superman | 1.72× | Movies & TV |
| Stranger Things | 1.6× | Movies & TV |
| Twitch | 1.55× | Games |
| Anime and manga fandom | 1.77× | Literature |
| Fictional film | 1.55× | Movies & TV |
| One Piece | 1.72× | Movies & TV |
| Anime convention | 1.64× | Literature |
| Dune | 2.16× | Movies & TV |
| Adventure film | 1.51× | Movies & TV |
| Japanese art | 1.52× | Arts & Culture |
| Pokémon | 1.52× | Games |
| Now TV | 1.64× | Movies & TV |
| Millie Bobby Brown | 1.74× | Movies & TV |
| Japanese popular culture | 1.58× | Travel & Leisure |
| Strategy games | 1.53× | Games |
| Wonder Woman | 1.64× | Movies & TV |
| Speculative fiction | 1.89× | Literature |
| Margot Robbie | 1.59× | Movies & TV |
| Superhero film | 1.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Social Media Usage | JOY | 1.16 |
| Luxury Orientation | PREMIUM | 1.08 |
| LGBTQ+ Identity | OPEN | 1.06 |
| Travelling | THRILL | 1.06 |
| Sports Activity | POWER | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 5.4% |
| China | 5.3% |
See Science fiction movies audiences in other countries
- Science fiction movies — Germany
- Science fiction movies — United States
- Science fiction movies — United Kingdom
- Science fiction movies — France
- Science fiction movies — Spain
- Science fiction movies — Brazil
- Science fiction movies — Japan
- Science fiction movies — South Korea
- Science fiction movies — India
- Science fiction movies — Canada
- Science fiction movies — Mexico
More Movie genre audiences in Italy
- Comedy movies (23,544,279)
- Animated movies (12,952,513)
- Fantasy movies (12,599,797)
- Anime movies (12,066,379)
- Drama movies (11,865,741)
Frequently asked questions
How many fans does Science fiction movies have in Italy?
Science fiction movies has an estimated audience of 9,919,091 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Science fiction movies fans?
47.2% of Science fiction movies fans are female, 52.8% are male, with an average age of 38.7 years.
Which brands do Science fiction movies fans like most?
Science fiction movies fans show strongest brand affinity for Pull-up (exercise) (10.84×), Superman (1.72×), and Stranger Things (1.6×) over the country average.
Where do Science fiction movies fans live in Italy?
Science fiction movies fans in Italy are most concentrated in Lombardy (reach 2,237,714), Lazio (reach 1,309,273), and Campania (reach 921,586). These three regions account for the largest share of the active audience.
What other brands do Science fiction movies fans also like?
Beyond Science fiction movies itself, the audience over-indexes on Superman (1.72×), Stranger Things (1.6×), Twitch (1.55×), and Anime and manga fandom (1.77×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Science fiction movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.