A data profile of the people who buy, follow and care about Science fiction movies in Italy — modelled from more than twelve digital signal sources. Science fiction movies has an estimated audience of 9,919,091 people in Italy.
The average Science fiction movies fan in Italy is 38.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Pull-up (exercise), Superman, Stranger Things, with strongest over-indexing on Pull-up (exercise) (10.84× the country average).
Demographically, the Science fiction movies audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Science fiction movies fan in Italy is balanced, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pull-up (exercise).
The key figures that characterise the Science fiction movies profile in Italy.
47.2% are female, 52.8% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 38.7 |
| Estimated audience size | 9,919,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Science fiction movies audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 5.4% |
| China | 5.3% |
Where the Science fiction movies audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2M | 1.25× | |
| 02 | Aosta Valley | ~30K | 1.21× | |
| 03 | Molise | ~50K | 1.08× | |
| 04 | Lazio | ~1.5M | 1.06× | |
| 05 | Friuli-Venezia Giulia | ~200K | 1.04× | |
| 06 | Basilicata | ~90K | 1.04× | |
| 07 | Veneto | ~800K | 1.03× | |
| 08 | Piedmont | ~700K | 1.02× | |
| 09 | Emilia-Romagna | ~800K | 1.00× | |
| 10 | Trentino-Alto Adige/Südtirol | ~200K | 1.00× | |
| 11 | Tuscany | ~600K | 0.97× | |
| 12 | Umbria | ~200K | 0.95× | |
| 13 | Liguria | ~300K | 0.93× | |
| 14 | Sardinia | ~300K | 0.92× | |
| 15 | Marche | ~200K | 0.92× | |
| 16 | Abruzzo | ~200K | 0.92× | |
| 17 | Sicilia | ~800K | 0.91× | |
| 18 | Campania | ~1M | 0.89× | |
| 19 | Calabria | ~300K | 0.89× | |
| 20 | Puglia | ~600K | 0.87× |
The strongest cross-interests of the Science fiction movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pull-up (exercise) | Sports | 10.84× | ||
| 02 | Dune | Movies & TV | 2.16× | ||
| 03 | Speculative fiction | Literature | 1.89× | ||
| 04 | Nerd | Technology & Electronics | 1.80× | ||
| 05 | Anime and manga fandom | Literature | 1.77× | ||
| 06 | Superhero film | Movies & TV | 1.76× | ||
| 07 | Millie Bobby Brown | Movies & TV | 1.74× | ||
| 08 | Superman | Movies & TV | 1.72× | ||
| 09 | One Piece | Movies & TV | 1.72× | ||
| 10 | Anime convention | Literature | 1.64× | ||
| 11 | Now TV | Movies & TV | 1.64× | ||
| 12 | Stranger Things | Movies & TV | 1.60× | ||
| 13 | Margot Robbie | Movies & TV | 1.59× | ||
| 14 | Japanese popular culture | Travel & Leisure | 1.58× | ||
| 15 | Twitch | Games | 1.55× | ||
| 16 | Fictional film | Movies & TV | 1.55× | ||
| 17 | Strategy games | Games | 1.53× | ||
| 18 | Japanese art | Arts & Culture | 1.52× | ||
| 19 | Pokémon | Games | 1.52× | ||
| 20 | Adventure film | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.10× | |
| Sustainability | BALANCE | 1.07× | |
| Social Media Usage | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.88× | |
| Community Orientation | OPEN | 0.90× | |
| Travelling | THRILL | 0.91× |
Science fiction movies has an estimated audience of 9,919,091 people in Italy, concentrated in Lombardy and Lazio.
47.2% of Science fiction movies fans are female, 52.8% are male, with an average age of 38.7 years.
Science fiction movies fans show strongest brand affinity for Pull-up (exercise) (10.84×), Superman (1.72×), and Stranger Things (1.6×) over the country average.
Science fiction movies fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Science fiction movies itself, the audience over-indexes on Superman (1.72×), Stranger Things (1.6×), Twitch (1.55×), and Anime and manga fandom (1.77×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Science fiction movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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