A data profile of the people who buy, follow and care about Adventure film in United Kingdom — modelled from more than twelve digital signal sources. Adventure film has an estimated audience of 6,055,201 people in United Kingdom.
The average Adventure film fan in United Kingdom is 38.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Bruce Willis, with strongest over-indexing on Wikipedia (2.67× the country average).
Demographically, the Adventure film audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Adventure film fan in United Kingdom is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Adventure film profile in United Kingdom.
51.2% are female, 48.8% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 38.2 |
| Estimated audience size | 6,055,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Adventure film audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.7% |
| China | 7.6% |
| Japan | 7.5% |
Where the Adventure film audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.30× | |
| 02 | Wales | ~400K | 1.22× | |
| 03 | West Midlands | ~300K | 1.20× | |
| 04 | England | ~4.5M | 1.06× | |
| 05 | North East | ~200K | 1.06× | |
| 06 | South West | ~500K | 0.98× | |
| 07 | East Midlands | ~400K | 0.97× | |
| 08 | South East | ~700K | 0.92× | |
| 09 | Northern Ireland | ~200K | 0.92× | |
| 10 | East of England | ~500K | 0.89× | |
| 11 | Scotland | ~500K | 0.88× | |
| 12 | North West | ~500K | 0.82× |
The strongest cross-interests of the Adventure film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jonathan Groff | Movies & TV | 6.94× | ||
| 02 | Kelsey Grammer | Movies & TV | 5.99× | ||
| 03 | Christopher Lloyd | Movies & TV | 5.47× | ||
| 04 | Bruce Willis | Movies & TV | 3.47× | ||
| 05 | Superhero film | Movies & TV | 2.94× | ||
| 06 | Margot Robbie | Movies & TV | 2.90× | ||
| 07 | Liam Neeson | Movies & TV | 2.82× | ||
| 08 | Wikipedia | Internet & Social Media | 2.67× | ||
| 09 | Sketch comedy | Movies & TV | 2.61× | ||
| 10 | Satire | Literature | 2.37× | ||
| 11 | Adoption | Kids & Family | 2.13× | ||
| 12 | Batman | Movies & TV | 1.94× | ||
| 13 | William Hill (bookmaker) | Games | 1.85× | ||
| 14 | Movie theater | Movies & TV | 1.85× | ||
| 15 | Betfair | Games | 1.80× | ||
| 16 | Esso | Cars & Mobility | 1.75× | ||
| 17 | Hobby | Home & Garden | 1.70× | ||
| 18 | Stranger Things | Movies & TV | 1.67× | ||
| 19 | Superman | Movies & TV | 1.62× | ||
| 20 | Refrigerator | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.39× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Risk Appetite | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Community Orientation | OPEN | 0.90× | |
| Tradition | CONSERVATISM | 0.90× |
Adventure film has an estimated audience of 6,055,201 people in United Kingdom, concentrated in England and South East.
51.2% of Adventure film fans are female, 48.8% are male, with an average age of 38.2 years.
Adventure film fans show strongest brand affinity for Wikipedia (2.67×), Hobby (1.7×), and Bruce Willis (3.47×) over the country average.
Adventure film fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Adventure film itself, the audience over-indexes on Hobby (1.7×), Bruce Willis (3.47×), William Hill (bookmaker) (1.85×), and Superman (1.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Adventure film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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