Rascasse Audience Intelligence

Superhero Audience in United States

A data profile of the people who buy, follow and care about Superhero in United States — modelled from more than twelve digital signal sources. Superhero has an estimated audience of 25,987,511 people in United States.

#785among Topic in United States#81in Movies & TV

The average Superhero fan in United States is 34.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Guardians of the Galaxy (film), Comics, with strongest over-indexing on Superman (2.53× the country average).

Demographically, the Superhero audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Superhero fan in United States is balanced, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Superhero profile in United States.

Audience size
26M
in United States
Gender
45.9%♀
54.1% male
Age
34.3
average years
Country rank
#1151
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Superhero fans

45.9% are female, 54.1% are male, average age 34.3.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Superhero audience in United States
MetricValue
Female45.9%
Male54.1%
Average age34.3
Estimated audience size25,987,511
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Superhero audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3919%
40-4915%
50+11%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Superhero audience comes from United States.

Worldwide audience distribution share by country for Superhero
CountryShare
United States25.3%
China9.1%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Superhero audience in United States is strongest.

Fig. 05

Top regions by affinity

Superhero fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~500K1.31×
02Texas~3M1.25×
03Georgia~1M1.23×
04Louisiana~400K1.15×
05Kentucky~400K1.15×
06Oklahoma~300K1.15×
07Mississippi~200K1.15×
08North Dakota~60K1.12×
09Missouri~500K1.10×
10Arkansas~200K1.10×
11Utah~300K1.09×
12New Jersey~700K1.08×
13Arizona~600K1.08×
14Indiana~500K1.08×
15Kansas~200K1.08×
16Nebraska~100K1.08×
17California~3M1.07×
18North Carolina~800K1.07×
19South Carolina~400K1.07×
20New Mexico~100K1.06×
21Ohio~800K1.05×
22Tennessee~500K1.04×
23Pennsylvania~900K1.03×
24West Virginia~100K1.03×
25Florida~2M1.01×
26Illinois~900K1.00×
27Virginia~600K1.00×
28Hawaii~100K1.00×
29Michigan~700K0.99×
30Maryland~400K0.99×
31Nevada~200K0.99×
32South Dakota~60K0.99×
33Idaho~100K0.97×
34Connecticut~300K0.96×
35Iowa~200K0.96×
36Delaware~70K0.96×
37Wisconsin~400K0.95×
38New York~1.5M0.92×
39Minnesota~300K0.90×
40Washington~500K0.89×
41Rhode Island~70K0.89×
42Montana~60K0.89×
43Massachusetts~500K0.88×
44Colorado~400K0.87×
45Oregon~300K0.86×
46Alaska~50K0.84×
47New Hampshire~80K0.82×
48Maine~70K0.78×
49Washington, District of Columbia~60K0.73×
50Vermont~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Superhero, United States
0.73×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Superhero audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Superhero audience
#·InterestCategoryAffinity×
01Guardians of the Galaxy (film)Movies & TV6.43×
02Black Panther (comics)Literature5.79×
03Doctor StrangeLiterature5.79×
04FunkoKids & Family4.03×
05Marvel Cinematic UniverseMovies & TV3.99×
06Superhero fictionLiterature3.98×
07ClarinetMusic & Radio3.56×
08SaxophoneMusic & Radio3.38×
09DC ComicsLiterature2.80×
10FandomLiterature2.74×
11SupermanMovies & TV2.53×
12Anime and manga fandomLiterature2.24×
13Bass guitarMusic & Radio2.15×
14ComicsLiterature2.09×
15PokémonGames2.08×
16BatmanMovies & TV2.01×
17Fiction booksLiterature1.90×
18Planet FitnessSports1.75×
19ESPNMovies & TV1.61×
20Harry PotterMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Superhero audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Superhero audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
Early Adopter MentalityPOWER1.28×
ExtroversionTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Superhero audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Family OrientationCONSERVATISM0.80×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Superhero have in United States?

Superhero has an estimated audience of 25,987,511 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Superhero fans?

45.9% of Superhero fans are female, 54.1% are male, with an average age of 34.3 years.

03

Which brands do Superhero fans like most?

Superhero fans show strongest brand affinity for Superman (2.53×), Guardians of the Galaxy (film) (6.43×), and Comics (2.09×) over the country average.

04

Where do Superhero fans live in United States?

Superhero fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Superhero fans also like?

Beyond Superhero itself, the audience over-indexes on Guardians of the Galaxy (film) (6.43×), Comics (2.09×), Planet Fitness (1.75×), and Fiction books (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Superhero audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Superhero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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