Superhero Audience in United States

Superhero logo

Superhero has an estimated audience of 25,987,511 people in United States. 45.9% are female, 54.1% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Grinch, Goop, Historic site, Mathcore.

The average Superhero fan in United States is 34.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Grinch, Goop, with strongest over-indexing on Vocal harmony (16.95× the country average). Demographically, the Superhero audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Superhero fans

Demographic split for Superhero audience in United States
MetricValue
Female45.9%
Male54.1%
Average age34.3
Estimated audience size25,987,511

Audience persona

The typical Superhero fan in United States is balanced, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Superhero in United States
RegionReachAffinity
California3,184,2751.11×
Texas2,848,3041.27×
Florida2,006,2011.14×
New York1,474,2381.02×
Georgia973,2461.22×
Pennsylvania898,2321.03×
Illinois867,6741×
Ohio834,3861.04×
North Carolina800,8661.02×
New Jersey721,7531.09×
Michigan689,8401.02×
Virginia642,0621.01×
Arizona590,6721.11×
Tennessee571,4671.1×
Indiana522,2711.1×
Washington498,0260.96×
Alabama480,5461.32×
Maryland461,8101.03×
Missouri458,4751.09×
Massachusetts454,4600.89×
Louisiana395,1971.18×
South Carolina394,9701.01×
Colorado367,6560.9×
Wisconsin364,0880.93×
Kentucky352,6541.08×
Minnesota347,8190.93×
Oklahoma332,2401.15×
Oregon265,0090.89×
Utah263,4271.13×
Connecticut262,3201.01×
Mississippi255,8751.2×
Nevada253,8901.01×
Arkansas223,0471.04×
Kansas219,8441.07×
Iowa202,6210.95×
New Mexico136,1131.04×
Nebraska127,3590.98×
West Virginia125,6181.04×
Idaho124,8550.96×
Hawaii117,9581.06×
New Hampshire81,7140.8×
Maine72,4170.78×
Rhode Island71,2770.86×
Delaware62,7710.88×
Washington, District of Columbia60,8840.78×
Montana56,6520.79×
North Dakota53,8931.01×
South Dakota51,2350.85×
Alaska38,4320.69×
Wyoming31,1540.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Superhero audience
BrandAffinityCategory
Vocal harmony16.95×Music & Radio
Grinch14.47×Movies & TV
Goop14.42×Internet & Social Media
Historic site11.19×Arts & Culture
Mathcore13.83×Music & Radio
La Jolla14.7×Travel & Leisure
Governor of Michigan9.89×Politics & Society
No Escape (1994 film)14.95×Movies & TV
Wok8.52×Food & Beverages
Hipster12.06×Politics & Society
Fairy godmother8.96×Literature
Google Home7.6×Technology & Electronics
Hibachi8.87×Food & Beverages
Home staging5.92×Home & Garden
TV Fanatic11.74×Movies & TV
Combat sport1.68×Sports
Gift registry13.19×Kids & Family
Guitarist (magazine)11.38×Music & Radio
Vickie Guerrero14.26×Business & Career
Harlow11.03×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Superhero audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.45
ExtroversionTHRILL1.43
Early Adopter MentalityPOWER1.29
PatriotismCONSERVATISM1.18
TraditionCONSERVATISM1.15
MindfulnessBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Superhero
CountryShare
United States25.3%
China9.1%
Brazil7.3%

See Superhero audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Superhero have in United States?

Superhero has an estimated audience of 25,987,511 people in United States, concentrated in California and Texas.

What is the gender split and age of Superhero fans?

45.9% of Superhero fans are female, 54.1% are male, with an average age of 34.3 years.

Which brands do Superhero fans like most?

Superhero fans show strongest brand affinity for Vocal harmony (16.95×), Grinch (14.47×), and Goop (14.42×) over the country average.

Where do Superhero fans live in United States?

Superhero fans in United States are most concentrated in California (reach 3,184,275), Texas (reach 2,848,304), and Florida (reach 2,006,201). These three regions account for the largest share of the active audience.

What other brands do Superhero fans also like?

Beyond Superhero itself, the audience over-indexes on Grinch (14.47×), Goop (14.42×), Historic site (11.19×), and Mathcore (13.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Superhero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.