A data profile of the people who buy, follow and care about Superhero in United Kingdom — modelled from more than twelve digital signal sources. Superhero has an estimated audience of 5,499,106 people in United Kingdom.
The average Superhero fan in United Kingdom is 37.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Superman, Batman, Harry Potter, with strongest over-indexing on Superman (3.87× the country average).
Demographically, the Superhero audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Superhero fan in United Kingdom is balanced, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Superman.
The key figures that characterise the Superhero profile in United Kingdom.
49.7% are female, 50.3% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 37.6 |
| Estimated audience size | 5,499,106 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Superhero audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.3% |
| China | 9.1% |
| Brazil | 7.3% |
Where the Superhero audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.41× | |
| 02 | West Midlands | ~300K | 1.33× | |
| 03 | North East | ~300K | 1.18× | |
| 04 | Wales | ~400K | 1.14× | |
| 05 | East of England | ~500K | 1.05× | |
| 06 | Scotland | ~500K | 1.04× | |
| 07 | Northern Ireland | ~200K | 1.01× | |
| 08 | South East | ~700K | 0.96× | |
| 09 | England | ~4M | 0.80× | |
| 10 | South West | ~400K | 0.80× | |
| 11 | East Midlands | ~300K | 0.80× | |
| 12 | North West | ~300K | 0.52× |
The strongest cross-interests of the Superhero audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superhero fiction | Literature | 4.26× | ||
| 02 | Guardians of the Galaxy (film) | Movies & TV | 4.26× | ||
| 03 | Superman | Movies & TV | 3.87× | ||
| 04 | Christian Bale | Movies & TV | 3.55× | ||
| 05 | Batman | Movies & TV | 3.37× | ||
| 06 | DC Comics | Literature | 3.29× | ||
| 07 | Henry Cavill | Movies & TV | 3.00× | ||
| 08 | Superhero film | Movies & TV | 2.49× | ||
| 09 | Diabetes mellitus awareness | Health | 2.34× | ||
| 10 | Drinking establishment | Food & Beverages | 2.27× | ||
| 11 | Millie Bobby Brown | Movies & TV | 2.26× | ||
| 12 | Bruce Willis | Movies & TV | 2.07× | ||
| 13 | Anime and manga fandom | Literature | 2.05× | ||
| 14 | True Detective | Movies & TV | 1.83× | ||
| 15 | Comics | Literature | 1.74× | ||
| 16 | Stranger Things | Movies & TV | 1.65× | ||
| 17 | Fiction books | Literature | 1.58× | ||
| 18 | Fantasy movies | Movies & TV | 1.58× | ||
| 19 | Harry Potter | Movies & TV | 1.55× | ||
| 20 | Anime movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.86× | |
| Family Orientation | CONSERVATISM | 0.88× | |
| Design Affinity | PREMIUM | 0.88× |
Superhero has an estimated audience of 5,499,106 people in United Kingdom, concentrated in England and South East.
49.7% of Superhero fans are female, 50.3% are male, with an average age of 37.6 years.
Superhero fans show strongest brand affinity for Superman (3.87×), Batman (3.37×), and Harry Potter (1.55×) over the country average.
Superhero fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Superhero itself, the audience over-indexes on Batman (3.37×), Harry Potter (1.55×), DC Comics (3.29×), and Comics (1.74×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Superhero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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