A data profile of the people who buy, follow and care about G.I. Joe in Mexico — modelled from more than twelve digital signal sources. G.I. Joe has an estimated audience of 81,845 people in Mexico.
The average G.I. Joe fan in Mexico is 32.6 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Scary Movie (film series), Power Rangers (film), Michael Fassbender, with strongest over-indexing on Scary Movie (film series) (51.16× the country average).
Demographically, the G.I. Joe audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Luxury Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical G.I. Joe fan in Mexico is more male, around 32.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Scary Movie (film series).
The key figures that characterise the G.I. Joe profile in Mexico.
27.2% are female, 72.8% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 32.6 |
| Estimated audience size | 81,845 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide G.I. Joe audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 43.1% |
| United Kingdom | 7.1% |
| Canada | 4.5% |
Where the G.I. Joe audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~5K | 1.46× | |
| 02 | Distrito Federal | ~10K | 1.27× | |
| 03 | State of Mexico | ~10K | 1.25× | |
| 04 | Chihuahua | ~3K | 1.24× | |
| 05 | Nuevo Leon | ~6K | 1.21× | |
| 06 | Coahuila de Zaragoza | ~3K | 1.15× | |
| 07 | Yucatan | ~2K | 1.13× | |
| 08 | Veracruz (state) | ~5K | 1.11× | |
| 09 | Jalisco | ~7K | 1.09× | |
| 10 | Guanajuato | ~4K | 1.06× | |
| 11 | Puebla | ~4K | 1.02× | |
| 12 | Morelos | ~1K | 1.00× | |
| 13 | Campeche | <1K | 1.00× | |
| 14 | Aguascalientes | ~1K | 0.98× | |
| 15 | Baja California Sur | <1K | 0.97× | |
| 16 | Chiapas | ~2K | 0.94× | |
| 17 | Durango | ~1K | 0.94× | |
| 18 | Michoacan de Ocampo | ~3K | 0.89× | |
| 19 | Hidalgo | ~2K | 0.89× | |
| 20 | Nayarit | <1K | 0.89× | |
| 21 | Sinaloa | ~2K | 0.88× | |
| 22 | Guerrero | ~2K | 0.87× | |
| 23 | Colima | <1K | 0.87× | |
| 24 | Zacatecas | <1K | 0.85× | |
| 25 | Tlaxcala | <1K | 0.85× | |
| 26 | Oaxaca | ~2K | 0.81× |
The strongest cross-interests of the G.I. Joe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robin Hood (2010 film) | Movies & TV | 160.71× | ||
| 02 | Dove Men+Care | Beauty & Wellness | 153.08× | ||
| 03 | Transformers: Revenge of the Fallen (toy line) | Movies & TV | 135.83× | ||
| 04 | Power Rangers Samurai | Movies & TV | 115.18× | ||
| 05 | The Smurfs (comics) | Literature | 109.57× | ||
| 06 | Power Rangers Megaforce | Movies & TV | 100.55× | ||
| 07 | Michael Fassbender | Movies & TV | 94.51× | ||
| 08 | Transformers: Prime | Movies & TV | 88.66× | ||
| 09 | Flash Gordon (film) | Movies & TV | 87.14× | ||
| 10 | Catwoman (film) | Movies & TV | 66.45× | ||
| 11 | Beautiful Creatures (2013 film) | Movies & TV | 64.44× | ||
| 12 | Power Rangers (film) | Movies & TV | 63.94× | ||
| 13 | Civil War (comics) | Literature | 63.66× | ||
| 14 | Scary Movie (film series) | Movies & TV | 51.16× | ||
| 15 | Avengers (band) | Music & Radio | 48.84× | ||
| 16 | Sofia Coppola | Movies & TV | 43.94× | ||
| 17 | Transformers (toy line) | Kids & Family | 31.23× | ||
| 18 | Godzilla | Movies & TV | 28.37× | ||
| 19 | Iman (model) | Fashion & Accessoires | 27.90× | ||
| 20 | Superman (TV series) | Movies & TV | 11.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.72× | |
| Spirituality | BALANCE | 1.60× | |
| Design Affinity | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Tradition | CONSERVATISM | 0.84× |
G.I. Joe's target market in Mexico covers an estimated 81,845 people, concentrated in State of Mexico and Distrito Federal.
27.2% of the G.I. Joe audience are female, 72.8% are male, with an average age of 32.6 years.
G.I. Joe fans show strongest brand affinity for Scary Movie (film series) (51.16×), Power Rangers (film) (63.94×), and Michael Fassbender (94.51×) over the country average.
G.I. Joe fans in Mexico are most concentrated in State of Mexico (reach ~10K), Distrito Federal (reach ~10K), and Jalisco (reach ~7K). These three regions account for the largest share of the active audience.
Beyond G.I. Joe itself, the audience over-indexes on Power Rangers (film) (63.94×), Michael Fassbender (94.51×), Avengers (band) (48.84×), and Power Rangers Samurai (115.18×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for G.I. Joe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.