Iowa Hawkeyes Audience in United States

Iowa Hawkeyes logo

Iowa Hawkeyes has an estimated audience of 1,227,872 people in United States. 46.1% are female, 53.9% are male, average age 37.8. Top regions: Iowa, Illinois, Minnesota. Top brand affinities: Goop, Keiki, Governor of Michigan, Cherish (group), headspace.

The average Iowa Hawkeyes fan in United States is 37.8 years old, balanced, and lives primarily in Iowa. The audience is concentrated in Iowa, Illinois, Minnesota. Top brand affinities include Goop, Keiki, Governor of Michigan, with strongest over-indexing on Goop (8.7× the country average). Demographically, the Iowa Hawkeyes audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Iowa Hawkeyes fans

Demographic split for Iowa Hawkeyes audience in United States
MetricValue
Female46.1%
Male53.9%
Average age37.8
Estimated audience size1,227,872

Audience persona

The typical Iowa Hawkeyes fan in United States is balanced, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Iowa Hawkeyes in United States
RegionReachAffinity
Iowa293,29628.99×
Illinois44,7361.09×
Minnesota31,1121.77×
Nebraska20,7853.38×
Texas19,4860.18×
Florida17,1380.21×
Wisconsin16,5110.89×
California16,4990.12×
Missouri13,7750.7×
South Dakota12,3814.36×
Arizona11,7980.47×
Ohio11,3360.3×
Colorado10,7420.56×
New York9,3340.14×
Pennsylvania7,2750.18×
North Carolina7,2290.2×
Michigan7,1920.22×
Indiana6,6820.3×
Virginia5,6700.19×
Tennessee5,5960.23×
Kansas5,4230.56×
Georgia5,1970.14×
New Jersey4,6450.15×
Washington4,4300.18×
South Carolina3,6270.2×
Massachusetts3,1540.13×
Arkansas2,8970.29×
Alabama2,8400.17×
Maryland2,7730.13×
Oklahoma2,7680.2×
Kentucky2,7410.18×
Nevada2,5840.22×
Louisiana2,4980.16×
Mississippi2,3390.23×
Oregon2,2700.16×
North Dakota1,5870.63×
Connecticut1,4320.12×
Utah1,3960.13×
Idaho1,3820.22×
Montana1,2730.37×
New Mexico1,1480.19×
West Virginia8560.15×
Wyoming7560.42×
Washington, District of Columbia7110.19×
Maine6900.16×
Hawaii6240.12×
New Hampshire6200.13×
Alaska5200.2×
Rhode Island5170.13×
Delaware4630.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iowa Hawkeyes audience
BrandAffinityCategory
Goop8.7×Internet & Social Media
Keiki26.58×Home & Garden
Governor of Michigan10.23×Politics & Society
Cherish (group)13.61×Music & Radio
headspace11.39×Health
Jesse Plemons3.59×Movies & TV
Guitarist (magazine)11.86×Music & Radio
Wok6.75×Food & Beverages
Grace Slick8×Music & Radio
Google Home5.91×Technology & Electronics
Grinch3.3×Movies & TV
Nebraska Cornhuskers football2.94×Sports
UK garage4.39×Music & Radio
TV Fanatic7.76×Movies & TV
Vocal harmony3.28×Music & Radio
Gift registry9.41×Kids & Family
Hipster6.66×Politics & Society
El Paso County, Colorado8.71×Travel & Leisure
La Jolla6.19×Travel & Leisure
Notre Dame Fighting Irish women's basketball6.62×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iowa Hawkeyes audience
TraitClusterScore
Family OrientationCONSERVATISM1.52
Community OrientationOPEN1.22
LGBTQ+ IdentityOPEN1.13
TraditionCONSERVATISM1.12
Sports ActivityPOWER1.07
Price SensitivityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Iowa Hawkeyes
CountryShare
United States86.5%
Japan3.3%
United Kingdom1.3%

See Iowa Hawkeyes audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Iowa Hawkeyes have in United States?

Iowa Hawkeyes has an estimated audience of 1,227,872 people in United States, concentrated in Iowa and Illinois.

What is the gender split and age of Iowa Hawkeyes fans?

46.1% of Iowa Hawkeyes fans are female, 53.9% are male, with an average age of 37.8 years.

Which brands do Iowa Hawkeyes fans like most?

Iowa Hawkeyes fans show strongest brand affinity for Goop (8.7×), Keiki (26.58×), and Governor of Michigan (10.23×) over the country average.

Where do Iowa Hawkeyes fans live in United States?

Iowa Hawkeyes fans in United States are most concentrated in Iowa (reach 293,296), Illinois (reach 44,736), and Minnesota (reach 31,112). These three regions account for the largest share of the active audience.

What other brands do Iowa Hawkeyes fans also like?

Beyond Iowa Hawkeyes itself, the audience over-indexes on Keiki (26.58×), Governor of Michigan (10.23×), Cherish (group) (13.61×), and headspace (11.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iowa Hawkeyes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.