Rascasse Audience Intelligence

Iowa Hawkeyes Audience in United States

A data profile of the people who buy, follow and care about Iowa Hawkeyes in United States — modelled from more than twelve digital signal sources. Iowa Hawkeyes has an estimated audience of 1,223,409 people in United States.

#321among Team in United States#1889in Sports

The average Iowa Hawkeyes fan in United States is 37.8 years old, balanced, and lives primarily in Iowa.

The audience is concentrated in Iowa, Illinois, Minnesota.

Top brand affinities include Iowa Hawkeyes football, University of Iowa, Iowa Hawkeyes wrestling, with strongest over-indexing on Iowa Hawkeyes football (46.15× the country average).

Demographically, the Iowa Hawkeyes audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iowa Hawkeyes fan in United States is balanced, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Iowa Hawkeyes football.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iowa Hawkeyes profile in United States.

Audience size
1.2M
in United States
Gender
46.1%♀
53.9% male
Age
37.8
average years
Country rank
#20588
Team in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iowa Hawkeyes fans

46.1% are female, 53.9% are male, average age 37.8.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Iowa Hawkeyes audience in United States
MetricValue
Female46.1%
Male53.9%
Average age37.8
Estimated audience size1,223,409
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Iowa Hawkeyes audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3915%
40-4918%
50+22%
Fig. 04

Worldwide distribution

86.5%

of the worldwide Iowa Hawkeyes audience comes from United States.

Worldwide audience distribution share by country for Iowa Hawkeyes
CountryShare
United States86.5%
Japan3.3%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iowa Hawkeyes audience in United States is strongest.

Fig. 05

Top regions by affinity

Iowa Hawkeyes fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~300K28.57×
02South Dakota~10K4.32×
03Nebraska~20K3.48×
04Minnesota~30K1.73×
05Illinois~50K1.15×
06Wisconsin~20K0.95×
07North Dakota~2K0.78×
08Missouri~20K0.76×
09Colorado~10K0.67×
10Kansas~6K0.64×
11Vermont~1K0.51×
12Montana~2K0.49×
13Alaska~1K0.49×
14Arizona~10K0.45×
15Rhode Island~2K0.42×
16Delaware~1K0.42×
17West Virginia~2K0.38×
18New Hampshire~2K0.38×
19Maine~2K0.38×
20Arkansas~4K0.37×
21Hawaii~2K0.37×
22Idaho~2K0.35×
23Mississippi~3K0.33×
24New Mexico~2K0.33×
25Washington, District of Columbia~1K0.33×
26Indiana~7K0.32×
27Ohio~10K0.29×
28Oklahoma~4K0.29×
29Nevada~3K0.29×
30Oregon~4K0.27×
31Tennessee~6K0.26×
32South Carolina~5K0.25×
33Alabama~4K0.25×
34Louisiana~4K0.25×
35Kentucky~4K0.25×
36Utah~3K0.25×
37Michigan~8K0.24×
38Connecticut~3K0.24×
39Florida~20K0.22×
40North Carolina~8K0.22×
41Virginia~6K0.21×
42Washington~5K0.21×
43Texas~20K0.20×
44Pennsylvania~8K0.19×
45Maryland~4K0.19×
46Georgia~7K0.18×
47New Jersey~5K0.18×
48Massachusetts~4K0.18×
49New York~10K0.14×
50California~20K0.13×
Fig. 06

Affinity by region

Affinity by region — Iowa Hawkeyes, United States
0.13×1.00×28.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iowa Hawkeyes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iowa Hawkeyes audience
#·InterestCategoryAffinity×
01Iowa Hawkeyes footballSports46.15×
02Iowa Hawkeyes wrestlingSports42.72×
03University of IowaBusiness & Career34.07×
04Iowa State UniversityBusiness & Career21.41×
05Iowa Hawkeyes men's basketballSports15.70×
06PostmatesFood & Beverages15.10×
07Hy-VeeShopping8.91×
08Northwestern UniversityBusiness & Career7.53×
09Texas Longhorns footballSports5.75×
10Chicago CubsSports5.63×
11Kwik TripShopping5.59×
12Kate SpadeFashion & Accessoires5.27×
13Casey's General StoresFood & Beverages4.88×
14Aaron RodgersSports3.97×
15QuikTripShopping3.34×
16Hair coloringBeauty & Wellness2.95×
17Golf ChannelSports2.76×
18Planet FitnessSports2.39×
19MSNNews2.05×
20McDonald'sFood & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iowa Hawkeyes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iowa Hawkeyes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
Family OrientationCONSERVATISM1.84×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iowa Hawkeyes audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.71×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iowa Hawkeyes have in United States?

Iowa Hawkeyes has an estimated audience of 1,223,409 people in United States, concentrated in Iowa and Illinois.

02

What is the gender split and age of Iowa Hawkeyes fans?

46.1% of Iowa Hawkeyes fans are female, 53.9% are male, with an average age of 37.8 years.

03

Which brands do Iowa Hawkeyes fans like most?

Iowa Hawkeyes fans show strongest brand affinity for Iowa Hawkeyes football (46.15×), University of Iowa (34.07×), and Iowa Hawkeyes wrestling (42.72×) over the country average.

04

Where do Iowa Hawkeyes fans live in United States?

Iowa Hawkeyes fans in United States are most concentrated in Iowa (reach ~300K), Illinois (reach ~50K), and Minnesota (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Iowa Hawkeyes fans also like?

Beyond Iowa Hawkeyes itself, the audience over-indexes on University of Iowa (34.07×), Iowa Hawkeyes wrestling (42.72×), Chicago Cubs (5.63×), and Iowa State University (21.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Iowa Hawkeyes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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