Rascasse Audience Intelligence

Pittsburgh Panthers football Audience in United States

A data profile of the people who buy, follow and care about Pittsburgh Panthers football in United States — modelled from more than twelve digital signal sources. Pittsburgh Panthers football has an estimated audience of 1,230,251 people in United States.

#329among American football in United States#320among Team in United States#1877in Sports

The average Pittsburgh Panthers football fan in United States is 41.6 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Florida, Ohio.

Top brand affinities include Nebraska Cornhuskers football, Florida State Seminoles football, Auburn Tigers football, with strongest over-indexing on Nebraska Cornhuskers football (33.18× the country average).

Demographically, the Pittsburgh Panthers football audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pittsburgh Panthers football fan in United States is more male, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Nebraska Cornhuskers football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pittsburgh Panthers football profile in United States.

Audience size
1.2M
in United States
Gender
39.0%♀
61.0% male
Age
41.6
average years
Country rank
#20494
Team in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pittsburgh Panthers football fans

39.0% are female, 61.0% are male, average age 41.6.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Pittsburgh Panthers football audience in United States
MetricValue
Female39.0%
Male61.0%
Average age41.6
Estimated audience size1,230,251
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Pittsburgh Panthers football audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4924%
50+25%
Fig. 04

Worldwide distribution

95.0%

of the worldwide Pittsburgh Panthers football audience comes from United States.

Worldwide audience distribution share by country for Pittsburgh Panthers football
CountryShare
United States95.0%
Canada2.6%
Mexico0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pittsburgh Panthers football audience in United States is strongest.

Fig. 05

Top regions by affinity

Pittsburgh Panthers football fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~400K9.93×
02West Virginia~30K4.54×
03South Carolina~40K2.32×
04Ohio~70K1.72×
05Georgia~60K1.51×
06Florida~100K1.42×
07Kentucky~20K1.30×
08Virginia~40K1.29×
09Delaware~4K1.28×
10Alabama~20K1.27×
11North Carolina~50K1.25×
12Indiana~30K1.18×
13Mississippi~10K1.18×
14Maryland~20K1.03×
15Tennessee~20K1.00×
16Louisiana~20K0.94×
17Washington, District of Columbia~3K0.90×
18New Jersey~30K0.83×
19Michigan~30K0.82×
20Nebraska~5K0.78×
21Rhode Island~3K0.77×
22Nevada~9K0.72×
23Vermont~2K0.72×
24Alaska~2K0.70×
25Arkansas~7K0.69×
26Iowa~7K0.67×
27Hawaii~4K0.67×
28North Dakota~2K0.67×
29Connecticut~8K0.66×
30Kansas~6K0.66×
31South Dakota~2K0.66×
32New Hampshire~3K0.64×
33New York~40K0.63×
34Montana~2K0.63×
35Maine~3K0.62×
36Massachusetts~10K0.59×
37Arizona~10K0.58×
38Oklahoma~8K0.58×
39Utah~6K0.57×
40New Mexico~3K0.56×
41Idaho~3K0.56×
42Colorado~10K0.55×
43Texas~60K0.54×
44Illinois~20K0.54×
45Missouri~10K0.50×
46Wisconsin~8K0.43×
47Oregon~6K0.40×
48Minnesota~7K0.38×
49Washington~9K0.35×
50California~50K0.34×
Fig. 06

Affinity by region

Affinity by region — Pittsburgh Panthers football, United States
0.34×1.00×9.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pittsburgh Panthers football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pittsburgh Panthers football audience
#·InterestCategoryAffinity×
01Iowa Hawkeyes wrestlingSports46.04×
02Arkansas Razorbacks footballSports34.03×
03Nebraska Cornhuskers footballSports33.18×
04Iowa Hawkeyes footballSports28.68×
05Washington Huskies footballSports28.61×
06University of PittsburghBusiness & Career26.66×
07Oregon Ducks footballSports24.00×
08Auburn Tigers footballSports19.75×
09Florida State Seminoles footballSports19.72×
10Wisconsin Badgers footballSports19.04×
11Penn State Nittany Lions footballSports18.90×
12USC Trojans footballSports16.51×
13Florida Gators footballSports15.43×
14Oklahoma Sooners footballSports14.30×
15Tennessee Volunteers footballSports13.89×
16Clemson Tigers footballSports13.18×
17Miami Hurricanes footballSports11.67×
18LSU Tigers footballSports11.18×
19Michigan Wolverines footballSports11.12×
20Ohio State Buckeyes footballSports10.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pittsburgh Panthers football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pittsburgh Panthers football audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.91×
PatriotismCONSERVATISM1.80×
Family OrientationCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pittsburgh Panthers football audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pittsburgh Panthers football have in United States?

Pittsburgh Panthers football has an estimated audience of 1,230,251 people in United States, concentrated in Pennsylvania and Florida.

02

What is the gender split and age of Pittsburgh Panthers football fans?

39.0% of Pittsburgh Panthers football fans are female, 61.0% are male, with an average age of 41.6 years.

03

Which brands do Pittsburgh Panthers football fans like most?

Pittsburgh Panthers football fans show strongest brand affinity for Nebraska Cornhuskers football (33.18×), Florida State Seminoles football (19.72×), and Auburn Tigers football (19.75×) over the country average.

04

Where do Pittsburgh Panthers football fans live in United States?

Pittsburgh Panthers football fans in United States are most concentrated in Pennsylvania (reach ~400K), Florida (reach ~100K), and Ohio (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Pittsburgh Panthers football fans also like?

Beyond Pittsburgh Panthers football itself, the audience over-indexes on Florida State Seminoles football (19.72×), Auburn Tigers football (19.75×), Oregon Ducks football (24×), and Arkansas Razorbacks football (34.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Pittsburgh Panthers football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pittsburgh Panthers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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