Pittsburgh Panthers football Audience in United States

Pittsburgh Panthers football logo

Pittsburgh Panthers football has an estimated audience of 1,232,700 people in United States. 39.0% are female, 61.0% are male, average age 41.6. Top regions: Pennsylvania, Florida, Ohio. Top brand affinities: Historic site, Keiki, Alaska, Product design, Jesse Plemons.

The average Pittsburgh Panthers football fan in United States is 41.6 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Florida, Ohio. Top brand affinities include Historic site, Keiki, Alaska, with strongest over-indexing on Historic site (4.54× the country average). Demographically, the Pittsburgh Panthers football audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Pittsburgh Panthers football fans

Demographic split for Pittsburgh Panthers football audience in United States
MetricValue
Female39.0%
Male61.0%
Average age41.6
Estimated audience size1,232,700

Audience persona

The typical Pittsburgh Panthers football fan in United States is more male, around 41.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Pittsburgh Panthers football in United States
RegionReachAffinity
Pennsylvania471,14211.35×
Florida97,1031.16×
Ohio67,4811.78×
Texas56,4440.53×
South Carolina50,6662.73×
North Carolina46,6591.26×
New York46,1910.67×
California45,5990.34×
Virginia40,3301.34×
Georgia37,8191×
New Jersey26,3110.84×
West Virginia25,9064.51×
Michigan24,7310.77×
Tennessee23,4880.95×
Maryland22,1441.04×
Alabama19,9831.16×
Illinois19,6960.48×
Kentucky18,3161.19×
Indiana15,5410.69×
Louisiana14,8800.94×
Massachusetts14,5700.6×
Arizona13,8120.55×
Mississippi11,8331.17×
Colorado10,3780.53×
Nevada8,5780.72×
Missouri8,4030.42×
Connecticut7,6670.62×
Washington7,4070.3×
Arkansas6,5630.65×
Oklahoma6,5510.48×
Wisconsin6,5080.35×
Iowa6,0730.6×
Kansas6,0320.62×
Minnesota4,9570.28×
Utah4,4490.4×
Nebraska4,4420.72×
Oregon4,0350.29×
Delaware3,9861.17×
Hawaii2,9990.57×
Washington, District of Columbia2,9990.81×
New Mexico2,6710.43×
Rhode Island2,5480.65×
New Hampshire2,5050.52×
Idaho2,1100.34×
Maine2,0030.45×
Montana1,2520.37×
Vermont9010.42×
South Dakota8960.31×
Wyoming7860.43×
Alaska7180.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pittsburgh Panthers football audience
BrandAffinityCategory
Historic site4.54×Arts & Culture
Keiki18.67×Home & Garden
Alaska1.57×Travel & Leisure
Product design1.76×Business & Career
Jesse Plemons2.68×Movies & TV
Noodle (Gorillaz)2.04×Music & Radio
Pro-Ject2.28×Music & Radio
The Catherine Tate Show31.33×Movies & TV
UK garage2.76×Music & Radio
JDSU1.51×Business & Career
Nebraska Cornhuskers football1.73×Sports
Monogram1.82×Home & Garden
Voltron: Legendary Defender7.48×Movies & TV
John Havlicek7.12×Sports
Charlamagne Tha God4.19×Movies & TV
Captain America (1990 film)1.96×Movies & TV
Kerang2.96×Travel & Leisure
REC TEC Grills7.99×Sports
Vicky Kaushal5.7×Movies & TV
Chiasso27.94×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pittsburgh Panthers football audience
TraitClusterScore
Luxury OrientationPREMIUM2.18
Risk AppetiteTHRILL1.83
Community OrientationOPEN1.18
ExtroversionTHRILL1.14
Convenience OrientationPREMIUM1.13
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Pittsburgh Panthers football
CountryShare
United States95.0%
Canada2.6%
Mexico0.5%

See Pittsburgh Panthers football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Pittsburgh Panthers football have in United States?

Pittsburgh Panthers football has an estimated audience of 1,232,700 people in United States, concentrated in Pennsylvania and Florida.

What is the gender split and age of Pittsburgh Panthers football fans?

39.0% of Pittsburgh Panthers football fans are female, 61.0% are male, with an average age of 41.6 years.

Which brands do Pittsburgh Panthers football fans like most?

Pittsburgh Panthers football fans show strongest brand affinity for Historic site (4.54×), Keiki (18.67×), and Alaska (1.57×) over the country average.

Where do Pittsburgh Panthers football fans live in United States?

Pittsburgh Panthers football fans in United States are most concentrated in Pennsylvania (reach 471,142), Florida (reach 97,103), and Ohio (reach 67,481). These three regions account for the largest share of the active audience.

What other brands do Pittsburgh Panthers football fans also like?

Beyond Pittsburgh Panthers football itself, the audience over-indexes on Keiki (18.67×), Alaska (1.57×), Product design (1.76×), and Jesse Plemons (2.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pittsburgh Panthers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.