Rascasse Audience Intelligence

The Boutique Audience in United States

A data profile of the people who buy, follow and care about The Boutique in United States — modelled from more than twelve digital signal sources. The Boutique has an estimated audience of 536,552 people in United States.

#86among Hotel in United States#11113among Topic in United States#2806in Travel & Leisure

The average The Boutique fan in United States is 33.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Elmer's, Sharon Stone, Pitney Bowes, with strongest over-indexing on Elmer's (198.92× the country average).

Demographically, the The Boutique audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Boutique fan in United States is more female, around 33.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Elmer's.

Category: Travel & Leisure · Type: Topic · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Boutique profile in United States.

Audience size
537K
in United States
Gender
76.0%♀
24.0% male
Age
33.3
average years
Country rank
#35163
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Boutique fans

76.0% are female, 24.0% are male, average age 33.3.

Fig. 02

Gender split

76.0%
Female
24.0%
Male
Demographic split for The Boutique audience in United States
MetricValue
Female76.0%
Male24.0%
Average age33.3
Estimated audience size536,552
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the The Boutique audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3918%
40-4917%
50+8%
Fig. 04

Worldwide distribution

21.7%

of the worldwide The Boutique audience comes from United States.

Worldwide audience distribution share by country for The Boutique
CountryShare
United States21.7%
Saudi Arabia12.2%
Japan8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Boutique audience in United States is strongest.

Fig. 05

Top regions by affinity

The Boutique fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K17.62×
02Florida~90K2.60×
03New York~50K1.79×
04Arizona~20K1.53×
05Kansas~6K1.49×
06New Jersey~20K1.36×
07New Hampshire~3K1.33×
08Louisiana~9K1.26×
09Mississippi~6K1.25×
10North Dakota~1K1.20×
11Rhode Island~2K1.18×
12Massachusetts~10K1.17×
13Arkansas~5K1.09×
14Connecticut~5K1.01×
15Montana~1K0.97×
16Alabama~7K0.95×
17South Carolina~8K0.94×
18Alaska~1K0.93×
19South Dakota~1K0.90×
20Delaware~1K0.87×
21Tennessee~9K0.86×
22Maine~2K0.86×
23Idaho~2K0.85×
24West Virginia~2K0.85×
25Hawaii~2K0.85×
26Oklahoma~5K0.84×
27Washington, District of Columbia~1K0.84×
28Georgia~10K0.83×
29New Mexico~2K0.83×
30Maryland~8K0.82×
31Nevada~4K0.82×
32Nebraska~2K0.82×
33Texas~40K0.79×
34Iowa~3K0.78×
35Illinois~10K0.77×
36Pennsylvania~10K0.76×
37Oregon~5K0.74×
38Kentucky~5K0.72×
39Utah~3K0.72×
40Colorado~6K0.71×
41California~40K0.70×
42Missouri~6K0.68×
43Wisconsin~5K0.66×
44Michigan~9K0.65×
45Minnesota~5K0.64×
46North Carolina~10K0.63×
47Indiana~6K0.63×
48Virginia~8K0.60×
49Ohio~9K0.57×
50Washington~6K0.56×
Fig. 06

Affinity by region

Affinity by region — The Boutique, United States
0.56×1.00×17.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Boutique audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Boutique audience
#·InterestCategoryAffinity×
01Elmer'sHome & Garden198.92×
02Iowa Hawkeyes wrestlingSports54.64×
03Pitney BowesTechnology & Electronics44.90×
04Sharon StoneMovies & TV35.41×
05Thandie NewtonMovies & TV20.00×
06WaterworldMovies & TV20.00×
07Felicity JonesMovies & TV20.00×
08MissguidedFashion & Accessoires16.80×
09Christian SlaterMovies & TV16.75×
10Rhythmic gymnasticsSports16.52×
11Muslim holidaysPolitics & Society14.13×
12Olivia MunnMovies & TV13.49×
13FentyBeautyBeauty & Wellness11.35×
14Google VoiceTechnology & Electronics11.23×
15Empire (2015 TV series)Movies & TV11.17×
16BB creamBeauty & Wellness9.89×
17Black comedyMovies & TV6.34×
18WWE Hall of FameSports5.88×
19KeratinBeauty & Wellness5.44×
20Planet FitnessSports3.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Boutique audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Boutique audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.08×
IndulgenceJOY1.84×
Price SensitivityPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Boutique audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
Early Adopter MentalityPOWER0.87×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Boutique have in United States?

The Boutique has an estimated audience of 536,552 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of The Boutique fans?

76.0% of The Boutique fans are female, 24.0% are male, with an average age of 33.3 years.

03

Which brands do The Boutique fans like most?

The Boutique fans show strongest brand affinity for Elmer's (198.92×), Sharon Stone (35.41×), and Pitney Bowes (44.9×) over the country average.

04

Where do The Boutique fans live in United States?

The Boutique fans in United States are most concentrated in Florida (reach ~90K), New York (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Boutique fans also like?

Beyond The Boutique itself, the audience over-indexes on Sharon Stone (35.41×), Pitney Bowes (44.9×), Iowa Hawkeyes wrestling (54.64×), and Thandie Newton (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Boutique audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Boutique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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