The Boutique Audience in United States

The Boutique has an estimated audience of 536,552 people in United States. 76.0% are female, 24.0% are male, average age 33.3. Top regions: Florida, New York, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Iowa Hawkeyes wrestling.

The average The Boutique fan in United States is 33.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the The Boutique audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Hotel

Demographics of The Boutique fans

Demographic split for The Boutique audience in United States
MetricValue
Female76.0%
Male24.0%
Average age33.3
Estimated audience size536,552

Audience persona

The typical The Boutique fan in United States is more female, around 33.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for The Boutique in United States
RegionReachAffinity
Florida120,5763.32×
New York69,7942.33×
California49,2850.84×
Texas46,7081.01×
New Jersey23,7131.74×
Illinois16,7070.93×
Georgia16,5311×
Massachusetts16,1201.52×
Pennsylvania14,8510.82×
Louisiana11,5231.67×
Tennessee11,0051.02×
North Carolina10,5050.65×
Michigan9,1630.65×
South Carolina8,8081.09×
Arizona8,5380.78×
Maryland8,4410.91×
Alabama8,3691.12×
Ohio8,3500.51×
Mississippi7,4061.68×
Virginia7,1990.55×
Kansas7,0591.67×
Connecticut6,7721.26×
Vermont6,3496.74×
Arkansas6,2001.4×
Oklahoma5,3210.89×
Missouri4,9970.58×
Nevada4,3270.83×
Indiana4,1820.43×
Colorado4,0730.48×
Wisconsin3,3370.41×
Washington3,1380.29×
Kentucky2,9830.44×
Minnesota2,8920.38×
Rhode Island2,8061.64×
Utah1,9850.41×
North Dakota1,9661.78×
New Hampshire1,7920.85×
New Mexico1,4160.53×
Iowa1,3400.3×
Oregon1,3000.21×
Montana1,0230.69×
Washington, District of Columbia9680.6×
West Virginia9410.38×
Maine8880.46×
Nebraska8540.32×
Hawaii7260.31×
South Dakota7070.57×
Alaska7040.61×
Idaho6510.24×
Delaware6280.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Boutique audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Iowa Hawkeyes wrestling59.19×Sports
Income tax13.19×Business & Career
Thandie Newton20×Movies & TV
Anna Faris14.01×Movies & TV
Felicity Jones20×Movies & TV
Christian Slater20×Movies & TV
Waterworld20×Movies & TV
Susan Sarandon10.79×Movies & TV
Bachelor of Business Administration28.24×Business & Career
FentyBeauty9.05×Beauty & Wellness
Charles, Prince of Wales18.87×Politics & Society
Rhythmic gymnastics15.29×Sports
Sharon Stone12.59×Movies & TV
Eva Green12.61×Movies & TV
Planet Fitness2.66×Sports
Olivia Munn9.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Boutique audience
TraitClusterScore
Luxury OrientationPREMIUM1.94
Design AffinityPREMIUM1.67
DIY MentalityTHRILL1.41
Price SensitivityPREMIUM1.33
CreativityOPEN1.3
Pet OwnershipJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for The Boutique
CountryShare
United States21.7%
Saudi Arabia12.2%
Japan8.7%

See The Boutique audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does The Boutique have in United States?

The Boutique has an estimated audience of 536,552 people in United States, concentrated in Florida and New York.

What is the gender split and age of The Boutique fans?

76.0% of The Boutique fans are female, 24.0% are male, with an average age of 33.3 years.

Which brands do The Boutique fans like most?

The Boutique fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do The Boutique fans live in United States?

The Boutique fans in United States are most concentrated in Florida (reach 120,576), New York (reach 69,794), and California (reach 49,285). These three regions account for the largest share of the active audience.

What other brands do The Boutique fans also like?

Beyond The Boutique itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Iowa Hawkeyes wrestling (59.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Boutique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.