Step aerobics Audience in United States
Step aerobics has an estimated audience of 322,423 people in United States. 62.5% are female, 37.5% are male, average age 35.0. Top brand affinities: Jane Eyre (1996 film), Who Wants to Be a Millionaire?, Product design, Urban horticulture, Kansas.
Top brand affinities include Jane Eyre (1996 film), Who Wants to Be a Millionaire?, Product design, with strongest over-indexing on Jane Eyre (1996 film) (26.24× the country average). Demographically, the Step aerobics audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Sports Activity, Mindfulness.
Category: Sports · Type: Topic
Demographics of Step aerobics fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 35.0 |
| Estimated audience size | 322,423 |
Audience persona
The typical Step aerobics fan in United States is more female, around 35.0 years old, with strong Sports Activity tendencies and a notable affinity for Jane Eyre (1996 film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jane Eyre (1996 film) | 26.24× | Movies & TV |
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Product design | 3.62× | Business & Career |
| Urban horticulture | 6.43× | Home & Garden |
| Kansas | 3.09× | Travel & Leisure |
| Nationality | 2.51× | Politics & Society |
| Malayalam | 10.89× | Politics & Society |
| A Streetcar Named Desire (1951 film) | 11.25× | Movies & TV |
| Berks County, Pennsylvania | 11.83× | Travel & Leisure |
| UK garage | 5.21× | Music & Radio |
| Home equity | 1.63× | Home & Garden |
| Elsword | 12.41× | Games |
| Home staging | 3.76× | Home & Garden |
| Nebraska Cornhuskers football | 2.58× | Sports |
| JDSU | 2.11× | Business & Career |
| Kendra Scott | 1.7× | Fashion & Accessoires |
| Stamp collecting | 2.66× | Home & Garden |
| Hola, Kenya | 14.92× | Travel & Leisure |
| Charlamagne Tha God | 5.1× | Movies & TV |
| Pro-Ject | 2.16× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.1 |
| Mindfulness | BALANCE | 2.03 |
| Tradition | CONSERVATISM | 1.67 |
| Indulgence | JOY | 1.41 |
| Community Orientation | OPEN | 1.37 |
| Luxury Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Italy | 11.6% |
| Germany | 7.0% |
See Step aerobics audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Step aerobics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.