Step aerobics Audience in United States
Step aerobics has an estimated audience of 322,423 people in United States. 62.5% are female, 37.5% are male, average age 35.0. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Curling.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Step aerobics audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Sports Activity, Mindfulness.
Category: Sports · Type: Topic
Demographics of Step aerobics fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 35.0 |
| Estimated audience size | 322,423 |
Audience persona
The typical Step aerobics fan in United States is more female, around 35.0 years old, with strong Sports Activity tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Curling | 24.57× | Sports |
| Income tax | 13.19× | Business & Career |
| James Hetfield | 18.45× | Music & Radio |
| Diaper bag | 5.62× | Kids & Family |
| Circus | 8.03× | Kids & Family |
| Artistic gymnastics | 10.57× | Sports |
| Jazzercise | 33.87× | Sports |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Hair Extensions | 4.32× | Beauty & Wellness |
| Daiso | 13.27× | Fashion & Accessoires |
| CorePower Yoga | 18.87× | Sports |
| Gymnastics | 4.23× | Sports |
| Dirk Nowitzki | 17.52× | Sports |
| Planet Fitness | 2.55× | Sports |
| Yin yoga | 7.72× | Sports |
| Kia Sportage | 12.41× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.1 |
| Mindfulness | BALANCE | 2.03 |
| Tradition | CONSERVATISM | 1.67 |
| Indulgence | JOY | 1.41 |
| Community Orientation | OPEN | 1.37 |
| Luxury Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Italy | 11.6% |
| Germany | 7.0% |
See Step aerobics audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Step aerobics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.