Rascasse Audience Intelligence

Step aerobics Audience in United States

A data profile of the people who buy, follow and care about Step aerobics in United States — modelled from more than twelve digital signal sources. Step aerobics has an estimated audience of 322,423 people in United States.

#13162among Topic in United States#4675in Sports

The average Step aerobics fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Curling, Daiso, Jazzercise, with strongest over-indexing on Curling (28× the country average).

Demographically, the Step aerobics audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Step aerobics fan in United States is more female, around 35.0 years old, with strong Sports Activity tendencies and a notable affinity for Curling.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Step aerobics profile in United States.

Audience size
322K
in United States
Gender
62.5%♀
37.5% male
Age
35.0
average years
Country rank
#46548
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Step aerobics fans

62.5% are female, 37.5% are male, average age 35.0.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Step aerobics audience in United States
MetricValue
Female62.5%
Male37.5%
Average age35.0
Estimated audience size322,423
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Step aerobics audience in United States
Age bracketShare%
16-1937%
20-2915%
30-3914%
40-4918%
50+16%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Step aerobics audience comes from United States.

Worldwide audience distribution share by country for Step aerobics
CountryShare
United States18.1%
Italy11.6%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Step aerobics audience in United States is strongest.

Fig. 05

Top regions by affinity

Step aerobics fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~5K1.39×
02California~40K1.20×
03North Carolina~10K1.14×
04New Hampshire~1K1.12×
05Illinois~10K1.10×
06Massachusetts~7K1.07×
07Georgia~10K1.05×
08Washington~7K1.05×
09South Carolina~5K1.05×
10Vermont<1K1.05×
11Virginia~8K1.04×
12Maryland~6K1.03×
13Wisconsin~5K1.03×
14Alabama~5K1.03×
15Arkansas~3K1.02×
16Mississippi~3K1.02×
17Idaho~2K1.02×
18Michigan~8K1.01×
19Louisiana~4K1.01×
20Connecticut~3K1.01×
21Alaska<1K1.01×
22New Jersey~8K1.00×
23Minnesota~5K1.00×
24Montana<1K1.00×
25North Dakota<1K1.00×
26Nebraska~2K0.99×
27Maine~1K0.99×
28Washington, District of Columbia<1K0.99×
29West Virginia~1K0.98×
30Rhode Island~1K0.98×
31South Dakota<1K0.98×
32Utah~3K0.97×
33Kansas~2K0.97×
34New Mexico~2K0.97×
35Hawaii~1K0.97×
36Delaware<1K0.97×
37New York~20K0.96×
38Indiana~6K0.96×
39Ohio~9K0.95×
40Missouri~5K0.95×
41Kentucky~4K0.94×
42Iowa~3K0.94×
43Colorado~5K0.93×
44Tennessee~6K0.92×
45Oklahoma~3K0.92×
46Nevada~3K0.92×
47Texas~30K0.91×
48Pennsylvania~10K0.91×
49Arizona~6K0.90×
50Florida~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Step aerobics, United States
0.88×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Step aerobics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Step aerobics audience
#·InterestCategoryAffinity×
01JazzerciseSports34.50×
02CurlingSports28.00×
03Garmin ForerunnerTechnology & Electronics22.46×
04DaisoFashion & Accessoires20.00×
05CorePower YogaSports19.31×
06WahooSports17.36×
07James HetfieldMusic & Radio11.10×
08Yin yogaSports7.19×
09CircusKids & Family7.09×
10Artistic gymnasticsSports6.50×
1124 Hour FitnessSports3.87×
12Renewable energyBusiness & Career3.05×
13Sustainable energyHome & Garden3.04×
14First class travelTravel & Leisure2.96×
15Planet FitnessSports2.92×
16GymnasticsSports2.84×
17FedExBusiness & Career2.79×
18Mortgage loansBusiness & Career2.24×
19AirbnbTravel & Leisure1.80×
20Trader Joe'sShopping1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Step aerobics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Step aerobics audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.93×
MindfulnessBALANCE1.81×
IndulgenceJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Step aerobics audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
ExtroversionTHRILL0.88×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Step aerobics have in United States?

Step aerobics has an estimated audience of 322,423 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Step aerobics fans?

62.5% of Step aerobics fans are female, 37.5% are male, with an average age of 35.0 years.

03

Which brands do Step aerobics fans like most?

Step aerobics fans show strongest brand affinity for Curling (28×), Daiso (20×), and Jazzercise (34.5×) over the country average.

04

Where do Step aerobics fans live in United States?

Step aerobics fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Step aerobics fans also like?

Beyond Step aerobics itself, the audience over-indexes on Daiso (20×), Jazzercise (34.5×), Circus (7.09×), and Planet Fitness (2.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Step aerobics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Step aerobics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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