Rascasse Audience Intelligence

Jason Kidd Audience in United States

A data profile of the people who buy, follow and care about Jason Kidd in United States — modelled from more than twelve digital signal sources. Jason Kidd has an estimated audience of 984,250 people in United States.

#159among Baseball in United States#5362among Person in United States#2219in Sports

The average Jason Kidd fan in United States is 29.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Curling, Bill Russell, Erin Andrews, with strongest over-indexing on Curling (652.17× the country average).

Demographically, the Jason Kidd audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jason Kidd fan in United States is more male, around 29.0 years old, with strong Indulgence tendencies and a notable affinity for Curling.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jason Kidd profile in United States.

Audience size
984K
in United States
Gender
36.6%♀
63.4% male
Age
29.0
average years
Country rank
#23929
Person in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jason Kidd fans

36.6% are female, 63.4% are male, average age 29.0.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Jason Kidd audience in United States
MetricValue
Female36.6%
Male63.4%
Average age29.0
Estimated audience size984,250
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Jason Kidd audience in United States
Age bracketShare%
16-1951%
20-2919%
30-3914%
40-4910%
50+6%
Fig. 04

Worldwide distribution

79.6%

of the worldwide Jason Kidd audience comes from United States.

Worldwide audience distribution share by country for Jason Kidd
CountryShare
United States79.6%
Canada4.8%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jason Kidd audience in United States is strongest.

Fig. 05

Top regions by affinity

Jason Kidd fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.99×
02Massachusetts~30K1.49×
03Oklahoma~20K1.42×
04New Jersey~30K1.33×
05New York~70K1.27×
06Minnesota~20K1.27×
07Maine~5K1.25×
08Washington, District of Columbia~4K1.21×
09Georgia~40K1.18×
10Louisiana~20K1.14×
11Arkansas~10K1.14×
12New Hampshire~5K1.14×
13California~100K1.11×
14Arizona~20K1.11×
15Maryland~20K1.09×
16Connecticut~10K1.09×
17Mississippi~9K1.09×
18Rhode Island~4K1.09×
19North Carolina~30K1.06×
20Illinois~40K1.05×
21Ohio~30K1.02×
22Nevada~10K1.02×
23Indiana~20K1.01×
24Alabama~10K0.99×
25Delaware~3K0.98×
26Kentucky~10K0.97×
27Michigan~30K0.96×
28Virginia~20K0.96×
29Colorado~20K0.96×
30Tennessee~20K0.95×
31South Carolina~10K0.95×
32North Dakota~2K0.94×
33Wisconsin~10K0.93×
34Pennsylvania~30K0.90×
35Oregon~10K0.90×
36Florida~60K0.88×
37Missouri~10K0.87×
38Nebraska~4K0.87×
39Hawaii~4K0.86×
40South Dakota~2K0.85×
41Kansas~7K0.84×
42West Virginia~4K0.83×
43Vermont~1K0.82×
44Iowa~7K0.80×
45Washington~20K0.79×
46New Mexico~4K0.78×
47Montana~2K0.78×
48Utah~7K0.77×
49Alaska~2K0.73×
50Idaho~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Jason Kidd, United States
0.70×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jason Kidd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jason Kidd audience
#·InterestCategoryAffinity×
01CurlingSports652.17×
02Bill RussellSports295.29×
03Erin AndrewsSports226.54×
04Tim DuncanSports218.36×
05DeMar DeRozanSports186.72×
06Zach LaVineSports174.75×
07Yvonne StrahovskiMovies & TV164.56×
08Pau GasolSports123.23×
09Dennis RodmanSports116.92×
10Charles BarkleySports116.70×
11Magic JohnsonSports99.53×
12Jrue HolidaySports86.96×
13Emmy RossumMovies & TV79.81×
14Luka DončićSports72.97×
15Kevin LoveSports71.13×
16Felicity JonesMovies & TV67.70×
17Dwight HowardSports65.01×
18Wilt ChamberlainSports63.59×
19Eli ManningSports59.36×
20Giannis AntetokounmpoSports57.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jason Kidd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jason Kidd audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.43×
PatriotismCONSERVATISM1.42×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jason Kidd audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.48×
SustainabilityBALANCE0.57×
Pet OwnershipJOY0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jason Kidd have in United States?

Jason Kidd has an estimated audience of 984,250 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Jason Kidd fans?

36.6% of Jason Kidd fans are female, 63.4% are male, with an average age of 29.0 years.

03

Which brands do Jason Kidd fans like most?

Jason Kidd fans show strongest brand affinity for Curling (652.17×), Bill Russell (295.29×), and Erin Andrews (226.54×) over the country average.

04

Where do Jason Kidd fans live in United States?

Jason Kidd fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Jason Kidd fans also like?

Beyond Jason Kidd itself, the audience over-indexes on Bill Russell (295.29×), Erin Andrews (226.54×), Tim Duncan (218.36×), and Giannis Antetokounmpo (57.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jason Kidd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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