Jason Kidd Audience in United States

Jason Kidd logo

Jason Kidd has an estimated audience of 1,027,981 people in United States. 36.6% are female, 63.4% are male, average age 29.0. Top regions: Texas, California, New York. Top brand affinities: Surf kayaking, Primary and secondary antibodies, Huang Jingyu, Hiranandani Estate, Elsword.

The average Jason Kidd fan in United States is 29.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Surf kayaking, Primary and secondary antibodies, Huang Jingyu, with strongest over-indexing on Surf kayaking (70.31× the country average). Demographically, the Jason Kidd audience skews more male with an average age of 29.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Jason Kidd fans

Demographic split for Jason Kidd audience in United States
MetricValue
Female36.6%
Male63.4%
Average age29.0
Estimated audience size1,027,981

Audience persona

The typical Jason Kidd fan in United States is more male, around 29.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Jason Kidd in United States
RegionReachAffinity
Texas174,6741.98×
California134,1571.19×
New York73,2351.27×
Florida62,1260.89×
Georgia38,2351.21×
Illinois36,7171.07×
Massachusetts35,1901.74×
New Jersey33,5441.28×
North Carolina32,0991.04×
Ohio31,7701×
Pennsylvania30,8020.89×
Michigan24,3250.9×
Virginia23,9030.95×
Arizona23,0751.1×
Minnesota21,1561.44×
Tennessee19,6200.95×
Indiana18,8941.01×
Maryland18,5331.05×
Washington16,7580.81×
Colorado16,6381.03×
Oklahoma16,6131.46×
Louisiana14,7311.11×
Missouri14,4490.87×
Wisconsin14,3360.93×
South Carolina14,1710.92×
Alabama13,2400.92×
Kentucky12,0940.94×
Connecticut11,7341.14×
Oregon10,0100.85×
Nevada9,9171×
Arkansas9,4491.12×
Mississippi8,8501.04×
Utah7,0390.76×
Kansas6,5910.81×
Iowa6,4270.76×
New Hampshire5,0841.26×
Nebraska4,3870.85×
New Mexico3,8800.75×
Rhode Island3,8101.16×
Washington, District of Columbia3,7701.22×
Maine3,5920.98×
West Virginia3,5530.74×
Hawaii3,4810.79×
Idaho3,4300.67×
Delaware2,4210.85×
Montana1,9950.7×
North Dakota1,9240.91×
South Dakota1,8830.79×
Vermont1,4140.78×
Alaska1,2410.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jason Kidd audience
BrandAffinityCategory
Surf kayaking70.31×Sports
Primary and secondary antibodies141.5×Health
Huang Jingyu315.76×Movies & TV
Hiranandani Estate95.14×Travel & Leisure
Elsword22.16×Games
Chili con carne10.87×Food & Beverages
Graham Greene8.23×Literature
Song Il-gook73.14×Movies & TV
Nebraska3.62×Travel & Leisure
Find Me Guilty28.58×Movies & TV
Justice2.42×Politics & Society
Litter box1.76×Pets & Animals
Pro-Ject3.41×Music & Radio
Consequence (rapper)4.66×Music & Radio
The Journey (1959 film)12.08×Movies & TV
Home lift41.46×Health
JDSU2.04×Business & Career
Phu Thai language19.18×Politics & Society
Horeca9.66×Travel & Leisure
Urban fiction15.48×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jason Kidd audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
Early Adopter MentalityPOWER1.58
Convenience OrientationPREMIUM1.17
Social Media UsageJOY1.14
Career OrientationPOWER1.11
IndulgenceJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Jason Kidd
CountryShare
United States80.5%
Canada4.6%
United Kingdom1.7%

See Jason Kidd audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Jason Kidd have in United States?

Jason Kidd has an estimated audience of 1,027,981 people in United States, concentrated in Texas and California.

What is the gender split and age of Jason Kidd fans?

36.6% of Jason Kidd fans are female, 63.4% are male, with an average age of 29.0 years.

Which brands do Jason Kidd fans like most?

Jason Kidd fans show strongest brand affinity for Surf kayaking (70.31×), Primary and secondary antibodies (141.5×), and Huang Jingyu (315.76×) over the country average.

Where do Jason Kidd fans live in United States?

Jason Kidd fans in United States are most concentrated in Texas (reach 174,674), California (reach 134,157), and New York (reach 73,235). These three regions account for the largest share of the active audience.

What other brands do Jason Kidd fans also like?

Beyond Jason Kidd itself, the audience over-indexes on Primary and secondary antibodies (141.5×), Huang Jingyu (315.76×), Hiranandani Estate (95.14×), and Elsword (22.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jason Kidd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.