Rascasse Audience Intelligence

USA Wrestling Audience in United States

A data profile of the people who buy, follow and care about USA Wrestling in United States — modelled from more than twelve digital signal sources. USA Wrestling has an estimated audience of 788,355 people in United States.

#267among NGO / Political Party in United States#2582in Sports

The average USA Wrestling fan in United States is 32.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Wisconsin, Indiana.

Top brand affinities include Topps, Amateur wrestling, Baker Mayfield, with strongest over-indexing on Topps (31.33× the country average).

Demographically, the USA Wrestling audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical USA Wrestling fan in United States is more male, around 32.9 years old, with strong Pet Ownership tendencies and a notable affinity for Topps.

Category: Sports · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USA Wrestling profile in United States.

Audience size
788K
in United States
Gender
25.5%♀
74.5% male
Age
32.9
average years
Country rank
#27728
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of USA Wrestling fans

25.5% are female, 74.5% are male, average age 32.9.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for USA Wrestling audience in United States
MetricValue
Female25.5%
Male74.5%
Average age32.9
Estimated audience size788,355
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the USA Wrestling audience in United States
Age bracketShare%
16-1939%
20-2919%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

93.6%

of the worldwide USA Wrestling audience comes from United States.

Worldwide audience distribution share by country for USA Wrestling
CountryShare
United States93.6%
Canada2.6%
Mexico0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USA Wrestling audience in United States is strongest.

Fig. 05

Top regions by affinity

USA Wrestling fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~5K4.37×
02Kansas~20K2.76×
03Alaska~5K2.74×
04Wisconsin~30K2.62×
05Idaho~10K2.60×
06Iowa~10K2.25×
07North Dakota~4K2.20×
08Indiana~30K2.12×
09Nebraska~7K1.80×
10Washington~20K1.51×
11Oklahoma~10K1.48×
12Oregon~10K1.45×
13Colorado~20K1.35×
14South Dakota~2K1.29×
15Missouri~20K1.26×
16Montana~3K1.17×
17Illinois~30K1.10×
18Minnesota~10K1.06×
19Arkansas~6K0.99×
20Utah~7K0.95×
21Kentucky~9K0.86×
22West Virginia~3K0.84×
23Hawaii~3K0.79×
24Nevada~6K0.77×
25Ohio~20K0.75×
26Michigan~20K0.75×
27Pennsylvania~20K0.74×
28Rhode Island~2K0.64×
29Delaware~1K0.57×
30Georgia~10K0.53×
31Arizona~8K0.52×
32Louisiana~5K0.52×
33New Mexico~2K0.52×
34New Hampshire~2K0.50×
35Virginia~9K0.48×
36Maine~1K0.48×
37Mississippi~3K0.47×
38California~40K0.46×
39Alabama~5K0.46×
40New Jersey~9K0.45×
41Washington, District of Columbia~1K0.45×
42Connecticut~3K0.40×
43Maryland~5K0.39×
44South Carolina~5K0.39×
45Texas~30K0.38×
46North Carolina~8K0.36×
47Tennessee~6K0.36×
48New York~10K0.31×
49Florida~10K0.24×
50Massachusetts~4K0.24×
Fig. 06

Affinity by region

Affinity by region — USA Wrestling, United States
0.24×1.00×4.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USA Wrestling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USA Wrestling audience
#·InterestCategoryAffinity×
01Freestyle wrestlingSports36.95×
02FloWrestlingSports32.32×
03ToppsGames31.33×
04Amateur wrestlingSports28.76×
05High School WrestlingEvent28.08×
06The Kingdom (professional wrestling)Sports26.10×
07Justin TuckerSports20.43×
08Baker MayfieldSports19.27×
09Wasabi (film)Movies & TV14.53×
10Jake PaulInternet & Social Media6.67×
11GrapplingSports6.54×
12JudoSports5.47×
13WrestlingSports3.40×
14Combat sportSports3.25×
15Jazz musicMusic & Radio2.03×
16Rhythm and blues musicMusic & Radio1.99×
17American footballSports1.88×
18BasketballSports1.75×
19NFLSports1.70×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USA Wrestling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USA Wrestling audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.50×
SustainabilityBALANCE1.27×
Luxury OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USA Wrestling audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.55×
Convenience OrientationPREMIUM0.59×
Community OrientationOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USA Wrestling have in United States?

USA Wrestling has an estimated audience of 788,355 people in United States, concentrated in California and Wisconsin.

02

What is the gender split and age of USA Wrestling fans?

25.5% of USA Wrestling fans are female, 74.5% are male, with an average age of 32.9 years.

03

Which brands do USA Wrestling fans like most?

USA Wrestling fans show strongest brand affinity for Topps (31.33×), Amateur wrestling (28.76×), and Baker Mayfield (19.27×) over the country average.

04

Where do USA Wrestling fans live in United States?

USA Wrestling fans in United States are most concentrated in California (reach ~40K), Wisconsin (reach ~30K), and Indiana (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do USA Wrestling fans also like?

Beyond USA Wrestling itself, the audience over-indexes on Amateur wrestling (28.76×), Baker Mayfield (19.27×), Freestyle wrestling (36.95×), and FloWrestling (32.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See USA Wrestling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for USA Wrestling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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