Rascasse Audience Intelligence

Armenian cuisine Audience in Germany

A data profile of the people who buy, follow and care about Armenian cuisine in Germany — modelled from more than twelve digital signal sources. Armenian cuisine has an estimated audience of 234,994 people in Germany.

#35among Cuisine in Germany#6924among Topic in Germany#991in Food & Beverages

The average Armenian cuisine fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Syrian cuisine, Red Star Belgrade, Serbia national football team, with strongest over-indexing on Syrian cuisine (18.33× the country average).

Demographically, the Armenian cuisine audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Armenian cuisine fan in Germany is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Syrian cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Armenian cuisine profile in Germany.

Audience size
235K
in Germany
Gender
57.2%♀
42.8% male
Age
39.7
average years
Country rank
#20469
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Armenian cuisine fans

57.2% are female, 42.8% are male, average age 39.7.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Armenian cuisine audience in Germany
MetricValue
Female57.2%
Male42.8%
Average age39.7
Estimated audience size234,994
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Armenian cuisine audience in Germany
Age bracketShare%
16-1914%
20-2921%
30-3925%
40-4923%
50+16%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Armenian cuisine audience comes from Germany.

Worldwide audience distribution share by country for Armenian cuisine
CountryShare
United States9.8%
Armenia9.3%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Armenian cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Armenian cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.46×
02Bremen~3K1.34×
03Hamburg~6K1.15×
04Saarland~3K1.14×
05Bayern~40K1.06×
06Mecklenburg-Vorpommern~4K1.00×
07Hessen~20K0.97×
08Schleswig-Holstein~8K0.95×
09Thüringen~6K0.95×
10Rheinland-Pfalz~10K0.94×
11Sachsen-Anhalt~6K0.94×
12Sachsen~10K0.90×
13Brandenburg~7K0.89×
14Nordrhein-Westfalen~40K0.81×
15Niedersachsen~20K0.74×
16Baden-Württemberg~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Armenian cuisine, Germany
0.72×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Armenian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Armenian cuisine audience
#·InterestCategoryAffinity×
01MixaBeauty & Wellness40.91×
02Dara BubamaraMusic & Radio39.84×
03Red Star BelgradeSports37.04×
04Radio Television of SerbiaMusic & Radio36.25×
05Lepa BrenaFashion & Accessoires36.24×
06SyossBeauty & Wellness33.24×
07Ethiopia national football teamSports27.03×
08FK PartizanSports24.44×
09Serbia national football teamSports21.07×
10Bosnia and Herzegovina national football teamSports19.64×
11Syrian cuisineFood & Beverages18.33×
12Kanal DMovies & TV15.75×
13BelgradeTravel & Leisure13.88×
14Serbian languagePolitics & Society13.17×
15Polish languagePolitics & Society12.26×
16Bosnia and HerzegovinaTravel & Leisure12.02×
17Polo shirtFashion & Accessoires10.91×
18Beauty tipsBeauty & Wellness8.50×
19BodrumTravel & Leisure8.21×
20RefurbedTechnology & Electronics4.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Armenian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Armenian cuisine audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.58×
Luxury OrientationPREMIUM1.55×
Price SensitivityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Armenian cuisine audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.87×
Early Adopter MentalityPOWER0.93×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Armenian cuisine have in Germany?

Armenian cuisine has an estimated audience of 234,994 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Armenian cuisine fans?

57.2% of Armenian cuisine fans are female, 42.8% are male, with an average age of 39.7 years.

03

Which brands do Armenian cuisine fans like most?

Armenian cuisine fans show strongest brand affinity for Syrian cuisine (18.33×), Red Star Belgrade (37.04×), and Serbia national football team (21.07×) over the country average.

04

Where do Armenian cuisine fans live in Germany?

Armenian cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~40K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Armenian cuisine fans also like?

Beyond Armenian cuisine itself, the audience over-indexes on Red Star Belgrade (37.04×), Serbia national football team (21.07×), Ethiopia national football team (27.03×), and Kanal D (15.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See Armenian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Armenian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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