Armenian cuisine Audience in Germany
Armenian cuisine has an estimated audience of 234,994 people in Germany. 57.2% are female, 42.8% are male, average age 39.7. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Syrian cuisine, Red Star Belgrade, Serbia national football team, Ethiopia national football team, Kanal D.
The average Armenian cuisine fan in Germany is 39.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Syrian cuisine, Red Star Belgrade, Serbia national football team, with strongest over-indexing on Syrian cuisine (18.33× the country average). Demographically, the Armenian cuisine audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Armenian cuisine fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 39.7 |
| Estimated audience size | 234,994 |
Audience persona
The typical Armenian cuisine fan in Germany is more female, around 39.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Syrian cuisine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 43,702 | 1.16× |
| Nordrhein-Westfalen | 41,090 | 0.8× |
| Hessen | 18,038 | 1.01× |
| Baden-Württemberg | 17,200 | 0.54× |
| Niedersachsen | 13,912 | 0.61× |
| Berlin | 13,837 | 1.32× |
| Rheinland-Pfalz | 11,491 | 0.98× |
| Sachsen | 9,820 | 0.85× |
| Schleswig-Holstein | 7,908 | 0.94× |
| Hamburg | 6,939 | 1.31× |
| Brandenburg | 4,970 | 0.68× |
| Sachsen-Anhalt | 4,933 | 0.81× |
| Thüringen | 4,638 | 0.77× |
| Saarland | 4,125 | 1.43× |
| Mecklenburg-Vorpommern | 3,961 | 0.88× |
| Bremen | 3,864 | 1.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Syrian cuisine | 18.33× | Food & Beverages |
| Red Star Belgrade | 37.04× | Sports |
| Serbia national football team | 21.07× | Sports |
| Ethiopia national football team | 27.03× | Sports |
| Kanal D | 15.75× | Movies & TV |
| Radio Television of Serbia | 36.25× | Music & Radio |
| Belgrade | 13.88× | Travel & Leisure |
| Serbian language | 13.17× | Politics & Society |
| Bosnia and Herzegovina national football team | 19.64× | Sports |
| Mixa | 40.91× | Beauty & Wellness |
| Bodrum | 8.21× | Travel & Leisure |
| Bosnia and Herzegovina | 12.02× | Travel & Leisure |
| Lepa Brena | 36.24× | Fashion & Accessoires |
| Refurbed | 4.48× | Technology & Electronics |
| FK Partizan | 24.44× | Sports |
| Polo shirt | 10.91× | Fashion & Accessoires |
| Beauty tips | 8.5× | Beauty & Wellness |
| Zvezde Granda | 21.84× | Movies & TV |
| Polish language | 12.26× | Politics & Society |
| Syoss | 33.24× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.84 |
| Price Sensitivity | PREMIUM | 1.78 |
| Quality Awareness | PREMIUM | 1.74 |
| Sports Activity | POWER | 1.7 |
| Spirituality | BALANCE | 1.68 |
| Indulgence | JOY | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.9% |
| Armenia | 9.3% |
| United Kingdom | 7.6% |
See Armenian cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Armenian cuisine have in Germany?
Armenian cuisine has an estimated audience of 234,994 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Armenian cuisine fans?
57.2% of Armenian cuisine fans are female, 42.8% are male, with an average age of 39.7 years.
Which brands do Armenian cuisine fans like most?
Armenian cuisine fans show strongest brand affinity for Syrian cuisine (18.33×), Red Star Belgrade (37.04×), and Serbia national football team (21.07×) over the country average.
Where do Armenian cuisine fans live in Germany?
Armenian cuisine fans in Germany are most concentrated in Bayern (reach 43,702), Nordrhein-Westfalen (reach 41,090), and Hessen (reach 18,038). These three regions account for the largest share of the active audience.
What other brands do Armenian cuisine fans also like?
Beyond Armenian cuisine itself, the audience over-indexes on Red Star Belgrade (37.04×), Serbia national football team (21.07×), Ethiopia national football team (27.03×), and Kanal D (15.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Armenian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.