Refinancing Audience in Germany
Refinancing has an estimated audience of 405,450 people in Germany. 38.7% are female, 61.3% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Enzkreis, Business English, Gil Ofarim, Scots Guards, Commercial mortgage.
The average Refinancing fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Enzkreis, Business English, Gil Ofarim, with strongest over-indexing on Enzkreis (120× the country average). Demographically, the Refinancing audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Refinancing fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 43.8 |
| Estimated audience size | 405,450 |
Audience persona
The typical Refinancing fan in Germany is more male, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,610 | 1.13× |
| Bayern | 73,580 | 1.13× |
| Baden-Württemberg | 58,861 | 1.06× |
| Niedersachsen | 41,001 | 1.04× |
| Hessen | 37,540 | 1.22× |
| Rheinland-Pfalz | 21,556 | 1.06× |
| Berlin | 19,882 | 1.1× |
| Sachsen | 15,994 | 0.8× |
| Schleswig-Holstein | 13,105 | 0.9× |
| Brandenburg | 11,747 | 0.93× |
| Hamburg | 10,251 | 1.12× |
| Thüringen | 10,150 | 0.98× |
| Sachsen-Anhalt | 9,254 | 0.88× |
| Mecklenburg-Vorpommern | 7,166 | 0.93× |
| Saarland | 3,694 | 0.74× |
| Bremen | 3,366 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 120× | Travel & Leisure |
| Business English | 6.54× | Business & Career |
| Gil Ofarim | 2.75× | Music & Radio |
| Scots Guards | 104.17× | Politics & Society |
| Commercial mortgage | 4.1× | Business & Career |
| Historic site | 18.65× | Arts & Culture |
| Ensiferum | 22.62× | Music & Radio |
| Alaska | 5.4× | Travel & Leisure |
| Fairy godmother | 29.52× | Literature |
| Progressive rock | 2.06× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Golden Gate | 6.13× | Games |
| Hypertext | 3.16× | Technology & Electronics |
| Collectable | 1.6× | Kids & Family |
| Cachorro | 3.47× | Pets & Animals |
| Grappling | 2.18× | Sports |
| Pro-Ject | 6.26× | Music & Radio |
| 3D printing | 2.02× | Technology & Electronics |
| I-Witness | 9.48× | Movies & TV |
| INFORMAZIONE LIBERA | 16.99× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.35 |
| Career Orientation | POWER | 2.36 |
| Indulgence | JOY | 1.88 |
| Early Adopter Mentality | POWER | 1.82 |
| Luxury Orientation | PREMIUM | 1.82 |
| Design Affinity | PREMIUM | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.3% |
| Australia | 4.3% |
| Canada | 4.1% |
See Refinancing audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Refinancing have in Germany?
Refinancing has an estimated audience of 405,450 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Refinancing fans?
38.7% of Refinancing fans are female, 61.3% are male, with an average age of 43.8 years.
Which brands do Refinancing fans like most?
Refinancing fans show strongest brand affinity for Enzkreis (120×), Business English (6.54×), and Gil Ofarim (2.75×) over the country average.
Where do Refinancing fans live in Germany?
Refinancing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,610), Bayern (reach 73,580), and Baden-Württemberg (reach 58,861). These three regions account for the largest share of the active audience.
What other brands do Refinancing fans also like?
Beyond Refinancing itself, the audience over-indexes on Business English (6.54×), Gil Ofarim (2.75×), Scots Guards (104.17×), and Commercial mortgage (4.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Refinancing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.