Rascasse Audience Intelligence

Refinancing Audience in Germany

A data profile of the people who buy, follow and care about Refinancing in Germany — modelled from more than twelve digital signal sources. Refinancing has an estimated audience of 405,450 people in Germany.

#5238among Topic in Germany#985in Business & Career

The average Refinancing fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include State school, Cervical vertebrae, Love & Sex, with strongest over-indexing on State school (155.56× the country average).

Demographically, the Refinancing audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Refinancing fan in Germany is more male, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for State school.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Refinancing profile in Germany.

Audience size
405K
in Germany
Gender
38.7%♀
61.3% male
Age
43.8
average years
Country rank
#13878
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Refinancing fans

38.7% are female, 61.3% are male, average age 43.8.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Refinancing audience in Germany
MetricValue
Female38.7%
Male61.3%
Average age43.8
Estimated audience size405,450
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Refinancing audience in Germany
Age bracketShare%
16-1911%
20-2912%
30-3921%
40-4929%
50+26%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Refinancing audience comes from Germany.

Worldwide audience distribution share by country for Refinancing
CountryShare
United States45.3%
Australia4.3%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Refinancing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Refinancing fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.28×
02Bayern~70K1.10×
03Nordrhein-Westfalen~100K1.08×
04Bremen~4K1.08×
05Rheinland-Pfalz~20K1.05×
06Hamburg~10K1.04×
07Niedersachsen~40K1.03×
08Baden-Württemberg~60K1.02×
09Berlin~20K1.01×
10Thüringen~10K1.01×
11Mecklenburg-Vorpommern~8K1.00×
12Saarland~5K0.97×
13Brandenburg~10K0.95×
14Schleswig-Holstein~10K0.93×
15Sachsen-Anhalt~10K0.93×
16Sachsen~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Refinancing, Germany
0.85×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Refinancing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Refinancing audience
#·InterestCategoryAffinity×
01Cervical vertebraeHealth162.57×
02State schoolKids & Family155.56×
03SugaringBeauty & Wellness140.31×
04ChandelierHome & Garden35.39×
05Kitchen gardenHome & Garden32.17×
06General practitionerHealth31.38×
07Love & SexKids & Family25.65×
08Gangs of New YorkMovies & TV20.00×
09Harrison FordMovies & TV18.58×
10Whoopi GoldbergMovies & TV17.33×
11Robert De NiroMovies & TV17.15×
12Mitsubishi OutlanderCars & Mobility16.59×
13Window blindHome & Garden16.06×
14Rim (wheel)Cars & Mobility15.71×
15John DeereCars & Mobility11.48×
16Apartment hotelTravel & Leisure6.82×
17ImmoScout24Home & Garden5.73×
18EmailTechnology & Electronics3.82×
19FamilyKids & Family3.60×
20GermanyTravel & Leisure2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Refinancing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Refinancing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.18×
Family OrientationCONSERVATISM1.91×
Career OrientationPOWER1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Refinancing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.44×
Price SensitivityPREMIUM0.47×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Refinancing have in Germany?

Refinancing has an estimated audience of 405,450 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Refinancing fans?

38.7% of Refinancing fans are female, 61.3% are male, with an average age of 43.8 years.

03

Which brands do Refinancing fans like most?

Refinancing fans show strongest brand affinity for State school (155.56×), Cervical vertebrae (162.57×), and Love & Sex (25.65×) over the country average.

04

Where do Refinancing fans live in Germany?

Refinancing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Refinancing fans also like?

Beyond Refinancing itself, the audience over-indexes on Cervical vertebrae (162.57×), Love & Sex (25.65×), Sugaring (140.31×), and General practitioner (31.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Refinancing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Refinancing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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