Sheath dress Audience in United States

Sheath dress has an estimated audience of 788,639 people in United States. 93.6% are female, 6.4% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: Strapless dress, Formal wear, Kia Sportage, Autism Awareness, Diabetes mellitus awareness.

The average Sheath dress fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Strapless dress, Formal wear, Kia Sportage, with strongest over-indexing on Strapless dress (182.52× the country average). Demographically, the Sheath dress audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sheath dress fans

Demographic split for Sheath dress audience in United States
MetricValue
Female93.6%
Male6.4%
Average age39.0
Estimated audience size788,639

Audience persona

The typical Sheath dress fan in United States is more female, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Strapless dress.

Top regions in United States

Top regions ranked by reach for Sheath dress in United States
RegionReachAffinity
California97,2091.12×
Texas68,8671.02×
New York60,6151.38×
Florida51,6860.97×
Illinois28,2991.08×
Georgia27,0181.11×
Pennsylvania26,7871.01×
North Carolina25,4361.07×
New Jersey25,2571.26×
Ohio22,2740.92×
Virginia22,1961.16×
Michigan21,7961.06×
Massachusetts19,3041.24×
Washington17,5261.11×
Maryland17,4981.29×
Arizona16,0811×
Tennessee14,9860.95×
Missouri13,6691.08×
Indiana12,3670.86×
Alabama12,2351.11×
South Carolina11,7960.99×
Wisconsin11,7160.99×
Louisiana11,6801.15×
Minnesota11,2280.99×
Colorado10,6670.86×
Connecticut9,7361.23×
Kentucky9,6100.97×
Oregon9,1721.01×
Utah8,9321.26×
Oklahoma8,1160.93×
Arkansas6,4871×
Nevada5,9570.78×
Mississippi5,6910.88×
Iowa5,6740.87×
Kansas5,6220.9×
Idaho3,7660.95×
Nebraska3,4810.88×
Washington, District of Columbia3,3901.43×
Hawaii3,2840.97×
West Virginia3,1910.87×
New Hampshire3,1651.02×
Rhode Island2,7741.11×
Maine2,5850.91×
New Mexico2,4900.63×
Delaware2,0210.93×
Montana1,6970.78×
Vermont1,4341.04×
North Dakota1,2850.79×
South Dakota1,2430.68×
Alaska1,0910.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sheath dress audience
BrandAffinityCategory
Strapless dress182.52×Fashion & Accessoires
Formal wear24.01×Fashion & Accessoires
Kia Sportage40.38×Cars & Mobility
Autism Awareness13×Health
Diabetes mellitus awareness8.64×Health
Google Maps4.29×Internet & Social Media
Honda HR-V26.92×Cars & Mobility
Singer-songwriter3.66×Music & Radio
Pre-school playgroup30.09×Kids & Family
Microblogging7.96×Technology & Electronics
Key Food16.71×Shopping
Capital One3.26×Business & Career
Indeed.com3.18×Business & Career
Jumpsuit7.64×Fashion & Accessoires
Zumba Dance20×Sports
Islamic banking29.22×Business & Career
ULTA Beauty3.72×Beauty & Wellness
Income tax8.26×Business & Career
Jeep Grand Cherokee7.21×Cars & Mobility
Slim-fit pants8.83×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sheath dress audience
TraitClusterScore
PatriotismCONSERVATISM2.2
Quality AwarenessPREMIUM2.02
Price SensitivityPREMIUM1.98
Luxury OrientationPREMIUM1.73
Design AffinityPREMIUM1.58
CreativityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Sheath dress
CountryShare
United States7.2%
Saudi Arabia6.6%
Ukraine4.0%

See Sheath dress audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sheath dress have in United States?

Sheath dress has an estimated audience of 788,639 people in United States, concentrated in California and Texas.

What is the gender split and age of Sheath dress fans?

93.6% of Sheath dress fans are female, 6.4% are male, with an average age of 39.0 years.

Which brands do Sheath dress fans like most?

Sheath dress fans show strongest brand affinity for Strapless dress (182.52×), Formal wear (24.01×), and Kia Sportage (40.38×) over the country average.

Where do Sheath dress fans live in United States?

Sheath dress fans in United States are most concentrated in California (reach 97,209), Texas (reach 68,867), and New York (reach 60,615). These three regions account for the largest share of the active audience.

What other brands do Sheath dress fans also like?

Beyond Sheath dress itself, the audience over-indexes on Formal wear (24.01×), Kia Sportage (40.38×), Autism Awareness (13×), and Diabetes mellitus awareness (8.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sheath dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.