Online shopping malls Audience in Germany
Online shopping malls has an estimated audience of 1,678,585 people in Germany. 66.8% are female, 33.2% are male, average age 35.6. Top regions: Sachsen-Anhalt, Rheinland-Pfalz, Thüringen. Top brand affinities: Rossmann, Progressive rock, Corfu (regional unit), Artistic inspiration, Natural rubber.
The average Online shopping malls fan in Germany is 35.6 years old, more female, and lives primarily in Sachsen-Anhalt. The audience is concentrated in Sachsen-Anhalt, Rheinland-Pfalz, Thüringen. Top brand affinities include Rossmann, Progressive rock, Corfu (regional unit), with strongest over-indexing on Rossmann (1.75× the country average). Demographically, the Online shopping malls audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Price Sensitivity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Online shopping malls fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 35.6 |
| Estimated audience size | 1,678,585 |
Audience persona
The typical Online shopping malls fan in Germany is more female, around 35.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen-Anhalt | 61,632 | 1.42× |
| Rheinland-Pfalz | 58,964 | 0.7× |
| Thüringen | 57,114 | 1.34× |
| Mecklenburg-Vorpommern | 55,173 | 1.72× |
| Niedersachsen | 54,026 | 0.33× |
| Saarland | 53,885 | 2.61× |
| Nordrhein-Westfalen | 52,713 | 0.14× |
| Brandenburg | 51,411 | 0.99× |
| Baden-Württemberg | 50,920 | 0.22× |
| Schleswig-Holstein | 50,501 | 0.84× |
| Bayern | 49,261 | 0.18× |
| Sachsen | 48,101 | 0.58× |
| Bremen | 46,270 | 3.22× |
| Hessen | 37,964 | 0.3× |
| Berlin | 36,148 | 0.48× |
| Hamburg | 34,893 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.75× | Shopping |
| Progressive rock | 3.26× | Music & Radio |
| Corfu (regional unit) | 5.28× | Travel & Leisure |
| Artistic inspiration | 1.84× | Arts & Culture |
| Natural rubber | 2.94× | Cars & Mobility |
| Combat sport | 1.54× | Sports |
| Haute Route | 15.53× | Sports |
| Commercial mortgage | 1.72× | Business & Career |
| Ipekyol | 2.55× | Shopping |
| Ireen Sheer | 1.7× | Music & Radio |
| MS Mode | 4.1× | Fashion & Accessoires |
| Home Delivery | 1.61× | Food & Beverages |
| Jaguar F-Pace | 3.66× | Cars & Mobility |
| Fatteh | 5.53× | Food & Beverages |
| Carrie (novel) | 2.91× | Literature |
| Graham Greene (actor) | 2.02× | |
| Emil Nolde | 2.63× | Arts & Culture |
| Paul Dano | 2.13× | Movies & TV |
| Jeepney | 7.87× | Cars & Mobility |
| Jersey (fabric) | 2.24× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.66 |
| Sports Activity | POWER | 1.8 |
| Pet Ownership | JOY | 1.54 |
| Design Affinity | PREMIUM | 1.45 |
| Healthy Lifestyle | BALANCE | 1.43 |
| Creativity | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.4% |
| Japan | 7.6% |
| China | 7.3% |
See Online shopping malls audiences in other countries
More Shopping audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Online shopping malls have in Germany?
Online shopping malls has an estimated audience of 1,678,585 people in Germany, concentrated in Sachsen-Anhalt and Rheinland-Pfalz.
What is the gender split and age of Online shopping malls fans?
66.8% of Online shopping malls fans are female, 33.2% are male, with an average age of 35.6 years.
Which brands do Online shopping malls fans like most?
Online shopping malls fans show strongest brand affinity for Rossmann (1.75×), Progressive rock (3.26×), and Corfu (regional unit) (5.28×) over the country average.
Where do Online shopping malls fans live in Germany?
Online shopping malls fans in Germany are most concentrated in Sachsen-Anhalt (reach 61,632), Rheinland-Pfalz (reach 58,964), and Thüringen (reach 57,114). These three regions account for the largest share of the active audience.
What other brands do Online shopping malls fans also like?
Beyond Online shopping malls itself, the audience over-indexes on Progressive rock (3.26×), Corfu (regional unit) (5.28×), Artistic inspiration (1.84×), and Natural rubber (2.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.