Rascasse Audience Intelligence

Online shopping malls Audience in United States

A data profile of the people who buy, follow and care about Online shopping malls in United States — modelled from more than twelve digital signal sources. Online shopping malls has an estimated audience of 4,668,383 people in United States.

#149among Touchpoint in United States#167in Shopping

The average Online shopping malls fan in United States is 30.9 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include Loyalty program, Deal of the day, Groupon, with strongest over-indexing on Loyalty program (17.01× the country average).

Demographically, the Online shopping malls audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Online shopping malls fan in United States is more female, around 30.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Loyalty program.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online shopping malls profile in United States.

Audience size
4.7M
in United States
Gender
72.1%♀
27.9% male
Age
30.9
average years
Country rank
#7081
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online shopping malls fans

72.1% are female, 27.9% are male, average age 30.9.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Online shopping malls audience in United States
MetricValue
Female72.1%
Male27.9%
Average age30.9
Estimated audience size4,668,383
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Online shopping malls audience in United States
Age bracketShare%
16-1942%
20-2924%
30-3914%
40-4912%
50+8%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Online shopping malls audience comes from United States.

Worldwide audience distribution share by country for Online shopping malls
CountryShare
United States9.4%
Japan7.6%
China7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online shopping malls audience in United States is strongest.

Fig. 05

Top regions by affinity

Online shopping malls fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~500K3.26×
02Alaska~10K1.17×
03Kansas~40K1.15×
04Rhode Island~20K1.12×
05North Dakota~10K1.11×
06South Dakota~10K1.09×
07New Hampshire~20K1.08×
08Hawaii~20K1.06×
09Delaware~10K1.06×
10West Virginia~20K1.05×
11Washington, District of Columbia~10K1.05×
12Montana~10K1.05×
13Maine~20K1.04×
14Kentucky~60K1.03×
15Idaho~20K1.03×
16Vermont~8K1.03×
17Mississippi~40K1.02×
18New Mexico~20K1.02×
19Nebraska~20K0.99×
20Connecticut~50K0.98×
21Arkansas~40K0.98×
22Iowa~40K0.98×
23New Jersey~100K0.97×
24Nevada~40K0.97×
25Louisiana~60K0.96×
26Oklahoma~50K0.96×
27Alabama~60K0.95×
28Utah~40K0.95×
29South Carolina~70K0.94×
30Oregon~50K0.93×
31Maryland~70K0.92×
32Tennessee~90K0.91×
33Missouri~70K0.91×
34Illinois~100K0.90×
35Arizona~90K0.90×
36Indiana~80K0.90×
37Pennsylvania~100K0.89×
38Michigan~100K0.89×
39Massachusetts~80K0.89×
40Colorado~70K0.89×
41Wisconsin~60K0.89×
42Minnesota~60K0.89×
43Ohio~100K0.86×
44North Carolina~100K0.85×
45Virginia~100K0.85×
46Washington~80K0.84×
47Florida~300K0.82×
48New York~200K0.80×
49Texas~300K0.78×
50California~300K0.67×
Fig. 06

Affinity by region

Affinity by region — Online shopping malls, United States
0.67×1.00×3.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online shopping malls audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online shopping malls audience
#·InterestCategoryAffinity×
01Strapless dressFashion & Accessoires21.39×
02Loyalty programShopping17.01×
03Slim-fit pantsFashion & Accessoires10.47×
04Deal of the dayShopping9.02×
05PandoraFashion & Accessoires8.28×
06Formal wearFashion & Accessoires6.11×
07GrouponInternet & Social Media5.71×
08Family carCars & Mobility5.37×
09Cyber MondayShopping5.03×
10Millie Bobby BrownMovies & TV4.59×
11Natural skin careBeauty & Wellness3.34×
12SunglassesFashion & Accessoires3.06×
13Do it yourself (DIY)Home & Garden3.05×
14Black Friday (shopping)Shopping2.83×
15Harry PotterMovies & TV2.26×
16SupermanMovies & TV2.25×
17Luxury goodsFashion & Accessoires2.19×
18TikTokInternet & Social Media2.16×
19CosmeticsBeauty & Wellness1.76×
20ShoesFashion & Accessoires1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online shopping malls audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online shopping malls audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.46×
Design AffinityPREMIUM2.05×
Luxury OrientationPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online shopping malls audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
TraditionCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online shopping malls have in United States?

Online shopping malls has an estimated audience of 4,668,383 people in United States, concentrated in Georgia and California.

02

What is the gender split and age of Online shopping malls fans?

72.1% of Online shopping malls fans are female, 27.9% are male, with an average age of 30.9 years.

03

Which brands do Online shopping malls fans like most?

Online shopping malls fans show strongest brand affinity for Loyalty program (17.01×), Deal of the day (9.02×), and Groupon (5.71×) over the country average.

04

Where do Online shopping malls fans live in United States?

Online shopping malls fans in United States are most concentrated in Georgia (reach ~500K), California (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Online shopping malls fans also like?

Beyond Online shopping malls itself, the audience over-indexes on Deal of the day (9.02×), Groupon (5.71×), Do it yourself (DIY) (3.05×), and Cyber Monday (5.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Online shopping malls audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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