Online shopping malls Audience in United States

Online shopping malls has an estimated audience of 4,668,383 people in United States. 72.1% are female, 27.9% are male, average age 30.9. Top regions: Georgia, California, Texas. Top brand affinities: PSV Eindhoven, Capital One, Google Maps, Loyalty program, Do it yourself (DIY).

The average Online shopping malls fan in United States is 30.9 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Texas. Top brand affinities include PSV Eindhoven, Capital One, Google Maps, with strongest over-indexing on PSV Eindhoven (193.75× the country average). Demographically, the Online shopping malls audience skews more female with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Online shopping malls fans

Demographic split for Online shopping malls audience in United States
MetricValue
Female72.1%
Male27.9%
Average age30.9
Estimated audience size4,668,383

Audience persona

The typical Online shopping malls fan in United States is more female, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Online shopping malls in United States
RegionReachAffinity
Georgia588,1244.09×
California307,4470.6×
Texas307,0360.77×
Florida209,6050.66×
New York199,0490.76×
Illinois141,4160.91×
Pennsylvania134,6720.86×
New Jersey122,7771.03×
Ohio106,3870.74×
North Carolina102,1760.73×
Michigan98,2330.8×
Virginia77,3100.68×
Arizona74,9840.79×
Tennessee72,2860.77×
Massachusetts68,8530.75×
Maryland64,3340.8×
Indiana61,6020.72×
Kentucky57,8590.99×
Missouri53,2100.71×
South Carolina52,9720.75×
Alabama48,7780.75×
Colorado48,6260.66×
Washington47,4440.51×
Louisiana46,5800.77×
Kansas44,9411.22×
Wisconsin42,7480.61×
Minnesota40,9220.61×
Nevada40,3670.89×
Connecticut39,1970.84×
Oklahoma37,9290.73×
Oregon34,1590.64×
Utah33,9550.81×
Mississippi33,3380.87×
Arkansas31,7320.83×
Iowa30,0230.78×
West Virginia27,0311.24×
New Hampshire23,1631.26×
Hawaii22,5441.12×
Idaho21,7840.93×
Alaska21,5802.16×
Rhode Island21,0281.42×
Maine20,0611.2×
Nebraska19,0340.81×
New Mexico18,9340.81×
Montana18,8121.45×
South Dakota18,5681.72×
Delaware18,4891.44×
North Dakota18,0791.89×
Washington, District of Columbia15,7601.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online shopping malls audience
BrandAffinityCategory
PSV Eindhoven193.75×Sports
Capital One4.64×Business & Career
Google Maps4.27×Internet & Social Media
Loyalty program9.56×Shopping
Do it yourself (DIY)3.24×Home & Garden
Indeed.com3.73×Business & Career
Kendra Scott8.91×Fashion & Accessoires
Google News4.87×News
Deal of the day4.95×Shopping
Beetlejuice3.42×Movies & TV
Superman1.86×Movies & TV
FC Bayern Munich4.62×Sports
Streetwear3.47×Fashion & Accessoires
Harry Potter2.38×Movies & TV
Circle K4.51×Shopping
DeviantArt4.56×Internet & Social Media
Deutsche Eishockey Liga23.96×Sports
Art exhibition4.18×Arts & Culture
Enterprise Rent-A-Car3.66×Cars & Mobility
ICloud5.55×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online shopping malls audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.57
Luxury OrientationPREMIUM1.89
Price SensitivityPREMIUM1.52
SustainabilityBALANCE1.51
Sports ActivityPOWER1.49
Design AffinityPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Online shopping malls
CountryShare
United States9.4%
Japan7.6%
China7.3%

See Online shopping malls audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Online shopping malls have in United States?

Online shopping malls has an estimated audience of 4,668,383 people in United States, concentrated in Georgia and California.

What is the gender split and age of Online shopping malls fans?

72.1% of Online shopping malls fans are female, 27.9% are male, with an average age of 30.9 years.

Which brands do Online shopping malls fans like most?

Online shopping malls fans show strongest brand affinity for PSV Eindhoven (193.75×), Capital One (4.64×), and Google Maps (4.27×) over the country average.

Where do Online shopping malls fans live in United States?

Online shopping malls fans in United States are most concentrated in Georgia (reach 588,124), California (reach 307,447), and Texas (reach 307,036). These three regions account for the largest share of the active audience.

What other brands do Online shopping malls fans also like?

Beyond Online shopping malls itself, the audience over-indexes on Capital One (4.64×), Google Maps (4.27×), Loyalty program (9.56×), and Do it yourself (DIY) (3.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.