Rascasse Audience Intelligence

Evening gown Audience in United States

A data profile of the people who buy, follow and care about Evening gown in United States — modelled from more than twelve digital signal sources. Evening gown has an estimated audience of 3,598,214 people in United States.

#4588among Topic in United States#432in Fashion & Accessoires

The average Evening gown fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Formal wear, Strapless dress, Taron Egerton, with strongest over-indexing on Formal wear (20.93× the country average).

Demographically, the Evening gown audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Evening gown fan in United States is more female, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Formal wear.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Evening gown profile in United States.

Audience size
3.6M
in United States
Gender
82.2%♀
17.8% male
Age
36.4
average years
Country rank
#8812
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Evening gown fans

82.2% are female, 17.8% are male, average age 36.4.

Fig. 02

Gender split

82.2%
Female
17.8%
Male
Demographic split for Evening gown audience in United States
MetricValue
Female82.2%
Male17.8%
Average age36.4
Estimated audience size3,598,214
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Evening gown audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Evening gown audience comes from United States.

Worldwide audience distribution share by country for Evening gown
CountryShare
United States10.8%
Italy7.9%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Evening gown audience in United States is strongest.

Fig. 05

Top regions by affinity

Evening gown fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K1.90×
02New York~400K1.84×
03Louisiana~90K1.83×
04Alabama~80K1.64×
05Michigan~100K1.51×
06Maryland~90K1.41×
07Washington, District of Columbia~20K1.41×
08Virginia~100K1.30×
09Mississippi~40K1.30×
10Florida~300K1.29×
11Georgia~100K1.26×
12Delaware~10K1.26×
13California~500K1.22×
14Connecticut~40K1.21×
15South Carolina~60K1.17×
16Texas~400K1.14×
17Illinois~100K1.10×
18North Carolina~100K1.10×
19Pennsylvania~100K1.08×
20Massachusetts~70K1.03×
21Rhode Island~10K1.00×
22Tennessee~70K0.95×
23West Virginia~20K0.94×
24Hawaii~10K0.94×
25Alaska~7K0.94×
26Indiana~60K0.91×
27Missouri~50K0.88×
28North Dakota~6K0.87×
29Kentucky~40K0.86×
30Arkansas~30K0.86×
31New Hampshire~10K0.86×
32Arizona~60K0.85×
33Oklahoma~30K0.85×
34Nevada~30K0.83×
35Vermont~5K0.82×
36Ohio~90K0.79×
37Wisconsin~40K0.78×
38Utah~30K0.78×
39Kansas~20K0.78×
40Maine~10K0.78×
41Washington~60K0.77×
42Idaho~10K0.76×
43Nebraska~10K0.76×
44South Dakota~6K0.76×
45Colorado~40K0.74×
46Minnesota~40K0.74×
47Montana~7K0.73×
48Iowa~20K0.69×
49New Mexico~10K0.69×
50Oregon~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Evening gown, United States
0.68×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Evening gown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Evening gown audience
#·InterestCategoryAffinity×
01Strapless dressFashion & Accessoires39.24×
02Formal wearFashion & Accessoires20.93×
03Key FoodShopping20.00×
04Paperless PostShopping20.00×
05Taron EgertonMovies & TV16.19×
06Jon FavreauMovies & TV11.25×
07Vera FarmigaMovies & TV10.09×
08Oscar IsaacMovies & TV6.88×
09Designer clothingFashion & Accessoires5.63×
10Wedding PlannersKids & Family5.19×
11Loyalty programShopping5.14×
12PradaFashion & Accessoires4.36×
13Deal of the dayShopping3.48×
14Louis VuittonFashion & Accessoires3.37×
15Discount storesShopping3.22×
16Cyber MondayShopping2.84×
17Shopping mallsShopping2.31×
18Personal careHealth2.30×
19SephoraShopping2.21×
20JewelryFashion & Accessoires1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Evening gown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Evening gown audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.29×
Price SensitivityPREMIUM2.21×
IndulgenceJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Evening gown audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
Risk AppetiteTHRILL0.77×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Evening gown have in United States?

Evening gown has an estimated audience of 3,598,214 people in United States, concentrated in California and New York.

02

What is the gender split and age of Evening gown fans?

82.2% of Evening gown fans are female, 17.8% are male, with an average age of 36.4 years.

03

Which brands do Evening gown fans like most?

Evening gown fans show strongest brand affinity for Formal wear (20.93×), Strapless dress (39.24×), and Taron Egerton (16.19×) over the country average.

04

Where do Evening gown fans live in United States?

Evening gown fans in United States are most concentrated in California (reach ~500K), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Evening gown fans also like?

Beyond Evening gown itself, the audience over-indexes on Strapless dress (39.24×), Taron Egerton (16.19×), Key Food (20×), and Paperless Post (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Evening gown audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Evening gown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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