Evening gown Audience in United States

Evening gown has an estimated audience of 3,598,214 people in United States. 82.2% are female, 17.8% are male, average age 36.4. Top regions: California, New York, Texas. Top brand affinities: Formal wear, Autism Awareness, Diabetes mellitus awareness, Strapless dress, Kia Sportage.

The average Evening gown fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Formal wear, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Formal wear (13.75× the country average). Demographically, the Evening gown audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Evening gown fans

Demographic split for Evening gown audience in United States
MetricValue
Female82.2%
Male17.8%
Average age36.4
Estimated audience size3,598,214

Audience persona

The typical Evening gown fan in United States is more female, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Formal wear.

Top regions in United States

Top regions ranked by reach for Evening gown in United States
RegionReachAffinity
California487,7421.23×
New York408,8362.03×
Texas378,4031.22×
Florida325,4851.34×
New Jersey189,3962.07×
Michigan150,5841.6×
Georgia140,8131.27×
Illinois140,1971.17×
Pennsylvania133,0611.1×
North Carolina124,6061.15×
Virginia121,0171.38×
Maryland92,4071.49×
Alabama88,6931.76×
Ohio85,5740.77×
Louisiana83,3141.8×
Massachusetts73,9571.04×
South Carolina66,2371.22×
Tennessee66,0250.91×
Arizona64,1150.87×
Washington56,3090.78×
Indiana54,4030.83×
Missouri50,7500.87×
Connecticut44,4721.23×
Wisconsin41,6330.77×
Colorado40,8380.72×
Minnesota37,2520.72×
Mississippi36,9741.25×
Kentucky35,5750.79×
Oklahoma32,8070.82×
Nevada28,8080.83×
Arkansas24,3050.82×
Oregon24,0510.58×
Utah23,7940.74×
Kansas18,4630.65×
Iowa17,2740.58×
Washington, District of Columbia15,7781.46×
West Virginia13,8550.83×
Hawaii13,4310.87×
Delaware13,4191.35×
Nebraska11,4700.64×
Idaho11,3950.63×
Rhode Island11,1380.97×
New Hampshire10,7020.75×
New Mexico10,0780.56×
Maine8,7790.68×
Alaska6,3370.82×
North Dakota5,4900.74×
Montana5,2730.53×
South Dakota4,2130.51×
Vermont3,9530.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Evening gown audience
BrandAffinityCategory
Formal wear13.75×Fashion & Accessoires
Autism Awareness13.05×Health
Diabetes mellitus awareness8.76×Health
Strapless dress40.74×Fashion & Accessoires
Kia Sportage23.86×Cars & Mobility
Indeed.com4.45×Business & Career
Singer-songwriter4.08×Music & Radio
Google Maps3.95×Internet & Social Media
Google News5.9×News
Microblogging8.82×Technology & Electronics
Key Food16.68×Shopping
Designer clothing5.73×Fashion & Accessoires
Income tax9.21×Business & Career
Enterprise Rent-A-Car4.57×Cars & Mobility
Capital One3×Business & Career
DuckDuckGo6.73×Internet & Social Media
Houston Astros5.84×Sports
Anna Kendrick8.94×Movies & TV
AccuWeather4.16×Home & Garden
Honda HR-V16.36×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Evening gown audience
TraitClusterScore
Luxury OrientationPREMIUM2.16
Design AffinityPREMIUM1.92
Price SensitivityPREMIUM1.57
Quality AwarenessPREMIUM1.43
CreativityOPEN1.42
Pet OwnershipJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for Evening gown
CountryShare
United States10.8%
Italy7.9%
China5.1%

See Evening gown audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Evening gown have in United States?

Evening gown has an estimated audience of 3,598,214 people in United States, concentrated in California and New York.

What is the gender split and age of Evening gown fans?

82.2% of Evening gown fans are female, 17.8% are male, with an average age of 36.4 years.

Which brands do Evening gown fans like most?

Evening gown fans show strongest brand affinity for Formal wear (13.75×), Autism Awareness (13.05×), and Diabetes mellitus awareness (8.76×) over the country average.

Where do Evening gown fans live in United States?

Evening gown fans in United States are most concentrated in California (reach 487,742), New York (reach 408,836), and Texas (reach 378,403). These three regions account for the largest share of the active audience.

What other brands do Evening gown fans also like?

Beyond Evening gown itself, the audience over-indexes on Autism Awareness (13.05×), Diabetes mellitus awareness (8.76×), Strapless dress (40.74×), and Kia Sportage (23.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Evening gown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.