A data profile of the people who buy, follow and care about Aesthetics in Brazil — modelled from more than twelve digital signal sources. Aesthetics has an estimated audience of 5,198,676 people in Brazil.
The average Aesthetics fan in Brazil is 40.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Beauty salons, Hair products, Spas, with strongest over-indexing on Beauty salons (1.53× the country average).
Demographically, the Aesthetics audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Aesthetics fan in Brazil is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Beauty salons.
The key figures that characterise the Aesthetics profile in Brazil.
71.3% are female, 28.7% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 40.3 |
| Estimated audience size | 5,198,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Aesthetics audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.5% |
Where the Aesthetics audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~100K | 1.36× | |
| 02 | Amapá | ~20K | 1.35× | |
| 03 | Maranhão | ~200K | 1.31× | |
| 04 | Roraima | ~20K | 1.23× | |
| 05 | Pará | ~200K | 1.21× | |
| 06 | Piauí | ~80K | 1.11× | |
| 07 | Ceará | ~200K | 1.05× | |
| 08 | Acre | ~20K | 1.04× | |
| 09 | Pernambuco | ~200K | 1.02× | |
| 10 | Rio Grande do Norte | ~90K | 1.02× | |
| 11 | Paraíba | ~100K | 0.99× | |
| 12 | Rondônia | ~40K | 0.98× | |
| 13 | Tocantins | ~30K | 0.98× | |
| 14 | Rio Grande do Sul | ~300K | 0.97× | |
| 15 | Sergipe | ~50K | 0.97× | |
| 16 | Federal District | ~80K | 0.95× | |
| 17 | Alagoas | ~70K | 0.94× | |
| 18 | Santa Catarina | ~200K | 0.92× | |
| 19 | Rio de Janeiro | ~400K | 0.91× | |
| 20 | Bahia | ~300K | 0.89× | |
| 21 | Mato Grosso do Sul | ~70K | 0.86× | |
| 22 | São Paulo | ~1M | 0.82× | |
| 23 | Paraná | ~300K | 0.82× | |
| 24 | Goiás | ~200K | 0.82× | |
| 25 | Espírito Santo | ~90K | 0.81× | |
| 26 | Minas Gerais | ~400K | 0.79× | |
| 27 | Mato Grosso | ~70K | 0.75× |
The strongest cross-interests of the Aesthetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Facial | Beauty & Wellness | 1.86× | ||
| 02 | Cosmetology | Beauty & Wellness | 1.85× | ||
| 03 | Neutrogena | Beauty & Wellness | 1.78× | ||
| 04 | Natural skin care | Beauty & Wellness | 1.75× | ||
| 05 | SD Eibar | Sports | 1.73× | ||
| 06 | Skin care | Beauty & Wellness | 1.68× | ||
| 07 | Spas | Beauty & Wellness | 1.63× | ||
| 08 | Skin | Beauty & Wellness | 1.62× | ||
| 09 | Eduardo Costa | Music & Radio | 1.62× | ||
| 10 | Bed frame | Home & Garden | 1.57× | ||
| 11 | Nivea | Beauty & Wellness | 1.56× | ||
| 12 | Hair care | Beauty & Wellness | 1.54× | ||
| 13 | Wedding dress | Fashion & Accessoires | 1.54× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.53× | ||
| 15 | Hair products | Beauty & Wellness | 1.53× | ||
| 16 | Anatomy | Health | 1.53× | ||
| 17 | Pajamas | Fashion & Accessoires | 1.53× | ||
| 18 | Bride | Kids & Family | 1.51× | ||
| 19 | Pension | Business & Career | 1.51× | ||
| 20 | Carpet | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.27× | |
| Creativity | OPEN | 1.23× | |
| Extroversion | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Spirituality | BALANCE | 0.80× |
Aesthetics has an estimated audience of 5,198,676 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
71.3% of Aesthetics fans are female, 28.7% are male, with an average age of 40.3 years.
Aesthetics fans show strongest brand affinity for Beauty salons (1.53×), Hair products (1.53×), and Spas (1.63×) over the country average.
Aesthetics fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Aesthetics itself, the audience over-indexes on Hair products (1.53×), Spas (1.63×), Skin (1.62×), and Skin care (1.68×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Aesthetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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