Rascasse Audience Intelligence

Wedding dress Audience in Brazil

A data profile of the people who buy, follow and care about Wedding dress in Brazil — modelled from more than twelve digital signal sources. Wedding dress has an estimated audience of 5,116,712 people in Brazil.

#889among Topic in Brazil#59in Fashion & Accessoires

The average Wedding dress fan in Brazil is 40.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wedding dress profile in Brazil.

Audience size
5.1M
in Brazil
Gender
84.5%♀
15.5% male
Age
40.1
average years
Country rank
#1311
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wedding dress fans

84.5% are female, 15.5% are male, average age 40.1.

Fig. 02

Gender split

84.5%
Female
15.5%
Male
Demographic split for Wedding dress audience in Brazil
MetricValue
Female84.5%
Male15.5%
Average age40.1
Estimated audience size5,116,712
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Wedding dress audience in Brazil
Age bracketShare%
16-1914%
20-2922%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Wedding dress audience comes from Brazil.

Worldwide audience distribution share by country for Wedding dress
CountryShare
United States13.7%
Japan5.5%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wedding dress audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Wedding dress fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~100K1.13×
02Roraima~20K1.13×
03Rio de Janeiro~500K1.12×
04Amapá~20K1.12×
05Rondônia~40K1.02×
06Acre~20K1.02×
07São Paulo~1.5M1.01×
08Rio Grande do Sul~300K1.00×
09Tocantins~30K1.00×
10Paraíba~100K0.99×
11Amazonas~90K0.99×
12Sergipe~50K0.99×
13Mato Grosso do Sul~70K0.98×
14Minas Gerais~500K0.97×
15Espírito Santo~100K0.97×
16Paraná~300K0.96×
17Santa Catarina~200K0.96×
18Alagoas~70K0.96×
19Piauí~70K0.96×
20Rio Grande do Norte~80K0.95×
21Pernambuco~200K0.94×
22Mato Grosso~90K0.94×
23Goiás~200K0.93×
24Maranhão~100K0.93×
25Pará~200K0.92×
26Ceará~200K0.90×
27Bahia~300K0.87×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Wedding dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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