Rascasse Audience Intelligence

Bee Audience in United States

A data profile of the people who buy, follow and care about Bee in United States — modelled from more than twelve digital signal sources. Bee has an estimated audience of 15,272,901 people in United States.

#1552among Topic in United States#61in Pets & Animals

The average Bee fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Propolis, Genetics, with strongest over-indexing on Real property (2.04× the country average).

Demographically, the Bee audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bee fan in United States is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Real property.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bee profile in United States.

Audience size
15.3M
in United States
Gender
60.6%♀
39.4% male
Age
42.4
average years
Country rank
#2285
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bee fans

60.6% are female, 39.4% are male, average age 42.4.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Bee audience in United States
MetricValue
Female60.6%
Male39.4%
Average age42.4
Estimated audience size15,272,901
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Bee audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Bee audience comes from United States.

Worldwide audience distribution share by country for Bee
CountryShare
United States25.7%
United Kingdom8.8%
France3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bee audience in United States is strongest.

Fig. 05

Top regions by affinity

Bee fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.40×
02Nebraska~90K1.18×
03Indiana~300K1.13×
04Washington~300K1.12×
05Oregon~200K1.11×
06California~2M1.10×
07Texas~1.5M1.09×
08Kentucky~200K1.08×
09Oklahoma~200K1.07×
10Idaho~80K1.07×
11North Dakota~30K1.07×
12West Virginia~80K1.06×
13Pennsylvania~500K1.05×
14Michigan~400K1.05×
15Arizona~300K1.05×
16New Mexico~80K1.05×
17Ohio~500K1.03×
18New Jersey~400K1.03×
19Connecticut~200K1.03×
20South Dakota~40K1.03×
21Alaska~30K1.03×
22Virginia~400K1.02×
23Kansas~100K1.02×
24North Carolina~500K1.01×
25Georgia~500K1.00×
26Colorado~200K1.00×
27New York~800K0.99×
28Illinois~500K0.99×
29Maryland~300K0.98×
30Missouri~200K0.98×
31Wisconsin~200K0.98×
32Arkansas~100K0.98×
33Rhode Island~50K0.98×
34Massachusetts~300K0.97×
35Minnesota~200K0.97×
36Hawaii~60K0.96×
37Maine~50K0.96×
38South Carolina~200K0.95×
39Vermont~30K0.95×
40New Hampshire~60K0.94×
41Montana~40K0.94×
42Florida~900K0.92×
43Louisiana~200K0.92×
44Nevada~100K0.91×
45Alabama~200K0.90×
46Iowa~100K0.90×
47Mississippi~100K0.87×
48Delaware~40K0.87×
49Tennessee~300K0.86×
50Washington, District of Columbia~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Bee, United States
0.68×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bee audience
#·InterestCategoryAffinity×
01PropolisHealth12.52×
02Non-alcoholic beverageFood & Beverages2.60×
03HoneyFood & Beverages2.37×
04LumberHome & Garden2.34×
05LibraryLiterature2.06×
06Real propertyHome & Garden2.04×
07Microwave ovenHome & Garden2.04×
08DemocracyPolitics & Society1.99×
09Diaper bagKids & Family1.96×
10MetaphysicsBusiness & Career1.83×
11Creative CommonsTechnology & Electronics1.79×
12PastryFood & Beverages1.79×
13Made in USABusiness & Career1.79×
14Britney SpearsMusic & Radio1.73×
15GeneticsKids & Family1.70×
16Charitable organizationPolitics & Society1.70×
17Hardware storeHome & Garden1.67×
18PharmacyBusiness & Career1.66×
19Subscription business modelShopping1.59×
20NostalgiaHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bee audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.48×
Urban LifestyleOPEN1.36×
SustainabilityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bee audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.81×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bee have in United States?

Bee has an estimated audience of 15,272,901 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bee fans?

60.6% of Bee fans are female, 39.4% are male, with an average age of 42.4 years.

03

Which brands do Bee fans like most?

Bee fans show strongest brand affinity for Real property (2.04×), Propolis (12.52×), and Genetics (1.7×) over the country average.

04

Where do Bee fans live in United States?

Bee fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Bee fans also like?

Beyond Bee itself, the audience over-indexes on Propolis (12.52×), Genetics (1.7×), Non-alcoholic beverage (2.6×), and Lumber (2.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Bee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →