Bee Audience in United States

Bee has an estimated audience of 15,272,901 people in United States. 60.6% are female, 39.4% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Bee fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Bee audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Bee fans

Demographic split for Bee audience in United States
MetricValue
Female60.6%
Male39.4%
Average age42.4
Estimated audience size15,272,901

Audience persona

The typical Bee fan in United States is more female, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Bee in United States
RegionReachAffinity
California1,909,2101.14×
Texas1,403,6351.07×
Florida1,040,9461.01×
New York913,3711.07×
Pennsylvania532,8591.04×
Ohio517,2311.1×
Illinois515,5631.01×
Georgia484,3801.03×
North Carolina476,1451.04×
Michigan438,3181.1×
New Jersey405,2951.04×
Virginia380,6451.02×
Washington356,8841.16×
Arizona327,6881.05×
Indiana321,3401.15×
Massachusetts315,9641.05×
Tennessee279,6440.91×
Maryland266,2611.01×
Missouri254,0471.03×
Colorado250,2001.04×
Wisconsin217,4910.95×
Minnesota215,8110.99×
South Carolina204,1660.89×
Oregon200,4201.14×
Kentucky194,2041.01×
Utah193,6501.42×
Alabama186,7950.88×
Louisiana180,2870.92×
Oklahoma179,2791.06×
Connecticut161,5411.05×
Nevada138,6540.94×
Arkansas124,1230.99×
Kansas118,5580.99×
Mississippi113,9230.91×
Iowa110,9960.88×
Idaho80,9501.06×
West Virginia79,5571.12×
Nebraska75,8820.99×
New Mexico74,0620.97×
Hawaii60,2150.92×
New Hampshire52,2950.87×
Maine52,2540.96×
Rhode Island46,4500.96×
Montana40,0850.95×
Delaware35,5710.84×
Washington, District of Columbia33,1080.72×
North Dakota31,7481.01×
South Dakota31,7430.9×
Alaska30,5170.93×
Vermont24,1160.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bee audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
MSN2.81×News
Staples (Canada)3.6×Business & Career
Planet Fitness2.67×Sports
Diaper bag4.09×Kids & Family
Hobby Lobby2.37×Home & Garden
Nature1.71×Home & Garden
Happiness1.65×Health
Jack Black5.99×Movies & TV
Metaphysics2.87×Business & Career
Great Clips3×Beauty & Wellness
Aldi1.93×Shopping
Real property2.59×Home & Garden
Payment card8.17×Fashion & Accessoires
Livestock1.87×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bee audience
TraitClusterScore
ExtroversionTHRILL1.57
SustainabilityBALANCE1.35
Urban LifestyleOPEN1.35
Community OrientationOPEN1.29
IndividualismJOY1.29
CreativityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Bee
CountryShare
United States25.7%
United Kingdom8.8%
France3.4%

See Bee audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Bee have in United States?

Bee has an estimated audience of 15,272,901 people in United States, concentrated in California and Texas.

What is the gender split and age of Bee fans?

60.6% of Bee fans are female, 39.4% are male, with an average age of 42.4 years.

Which brands do Bee fans like most?

Bee fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Bee fans live in United States?

Bee fans in United States are most concentrated in California (reach 1,909,210), Texas (reach 1,403,635), and Florida (reach 1,040,946). These three regions account for the largest share of the active audience.

What other brands do Bee fans also like?

Beyond Bee itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.