Tent Audience in Germany
A data profile of the people who buy, follow and care about Tent in Germany — modelled from more than twelve digital signal sources. Tent has an estimated audience of 769,125 people in Germany.
The average Tent fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Popup camper, Campsite, RVs, with strongest over-indexing on Popup camper (20.26× the country average).
Demographically, the Tent audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Travelling, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Tent fan in Germany is balanced, around 39.9 years old, with strong Travelling tendencies and a notable affinity for Popup camper.
At a glance
The key figures that characterise the Tent profile in Germany.
Search interest · 12-month trend
Demographics of Tent fans
50.9% are female, 49.1% are male, average age 39.9.
Gender split
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 39.9 |
| Estimated audience size | 769,125 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Tent audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.7% |
| Japan | 13.7% |
| Germany | 5.3% |
Geography
Where the Tent audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~90K | 1.15× | |
| 02 | Mecklenburg-Vorpommern | ~20K | 1.11× | |
| 03 | Nordrhein-Westfalen | ~200K | 1.07× | |
| 04 | Schleswig-Holstein | ~30K | 1.07× | |
| 05 | Rheinland-Pfalz | ~40K | 1.06× | |
| 06 | Brandenburg | ~30K | 1.05× | |
| 07 | Sachsen | ~40K | 1.02× | |
| 08 | Baden-Württemberg | ~100K | 1.01× | |
| 09 | Sachsen-Anhalt | ~20K | 0.99× | |
| 10 | Hamburg | ~20K | 0.98× | |
| 11 | Bayern | ~100K | 0.96× | |
| 12 | Thüringen | ~20K | 0.94× | |
| 13 | Bremen | ~6K | 0.94× | |
| 14 | Hessen | ~50K | 0.91× | |
| 15 | Berlin | ~30K | 0.90× | |
| 16 | Saarland | ~8K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Tent audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Popup camper | Travel & Leisure | 20.26× | ||
| 02 | Panel van | Cars & Mobility | 10.73× | ||
| 03 | Ford Transit | Cars & Mobility | 9.41× | ||
| 04 | Trailer (vehicle) | Cars & Mobility | 9.06× | ||
| 05 | Fiat Ducato | Cars & Mobility | 8.64× | ||
| 06 | Mobile home | Cars & Mobility | 8.53× | ||
| 07 | Campsite | Travel & Leisure | 7.71× | ||
| 08 | Campervan | Cars & Mobility | 7.50× | ||
| 09 | Travel trailer | Cars & Mobility | 6.24× | ||
| 10 | Motorhome | Cars & Mobility | 5.80× | ||
| 11 | RVs | Cars & Mobility | 4.10× | ||
| 12 | RV park | Cars & Mobility | 4.03× | ||
| 13 | ADAC | Cars & Mobility | 3.81× | ||
| 14 | Hornbach | Shopping | 2.43× | ||
| 15 | Müller (company) | Food & Beverages | 2.16× | ||
| 16 | Google Maps | Internet & Social Media | 2.16× | ||
| 17 | Camping | Travel & Leisure | 2.12× | ||
| 18 | AutoScout24 | Cars & Mobility | 2.03× | ||
| 19 | Obi (store) | Shopping | 1.93× | ||
| 20 | Bild | News | 1.74× |
Personality of the Tent audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.60× | |
| DIY Mentality | THRILL | 1.58× | |
| Convenience Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Community Orientation | OPEN | 0.76× | |
| Individualism | JOY | 0.81× |
Frequently asked questions
How many fans does Tent have in Germany?
Tent has an estimated audience of 769,125 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tent fans?
50.9% of Tent fans are female, 49.1% are male, with an average age of 39.9 years.
Which brands do Tent fans like most?
Tent fans show strongest brand affinity for Popup camper (20.26×), Campsite (7.71×), and RVs (4.1×) over the country average.
Where do Tent fans live in Germany?
Tent fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Tent fans also like?
Beyond Tent itself, the audience over-indexes on Campsite (7.71×), RVs (4.1×), Mobile home (8.53×), and Campervan (7.5×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Tent audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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