Rascasse Audience Intelligence

Tent Audience in United States

A data profile of the people who buy, follow and care about Tent in United States — modelled from more than twelve digital signal sources. Tent has an estimated audience of 2,297,452 people in United States.

#5882among Topic in United States#1013in Travel & Leisure

The average Tent fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include RVs, Survival skills, Tractor Supply Company, with strongest over-indexing on RVs (1.8× the country average).

Demographically, the Tent audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as DIY Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tent fan in United States is balanced, around 42.8 years old, with strong DIY Mentality tendencies and a notable affinity for RVs.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tent profile in United States.

Audience size
2.3M
in United States
Gender
45.5%♀
54.5% male
Age
42.8
average years
Country rank
#12741
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tent fans

45.5% are female, 54.5% are male, average age 42.8.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Tent audience in United States
MetricValue
Female45.5%
Male54.5%
Average age42.8
Estimated audience size2,297,452
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Tent audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Tent audience comes from United States.

Worldwide audience distribution share by country for Tent
CountryShare
United States15.7%
Japan13.7%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tent audience in United States is strongest.

Fig. 05

Top regions by affinity

Tent fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.34×
02Alabama~40K1.33×
03Arkansas~20K1.29×
04Oklahoma~30K1.25×
05Louisiana~40K1.23×
06Michigan~70K1.20×
07West Virginia~10K1.20×
08Oregon~30K1.15×
09Georgia~80K1.12×
10South Carolina~40K1.12×
11Kentucky~30K1.10×
12Tennessee~50K1.09×
13New Mexico~10K1.09×
14Missouri~40K1.08×
15Idaho~10K1.08×
16Maine~9K1.08×
17Indiana~50K1.07×
18Montana~7K1.05×
19Kansas~20K1.04×
20Alaska~5K1.04×
21North Carolina~70K1.03×
22Hawaii~10K1.02×
23California~300K1.01×
24Texas~200K1.01×
25Ohio~70K1.00×
26Wisconsin~30K0.99×
27Iowa~20K0.99×
28Washington~50K0.98×
29South Dakota~5K0.98×
30North Dakota~5K0.98×
31Minnesota~30K0.97×
32Nevada~20K0.97×
33Nebraska~10K0.95×
34Utah~20K0.94×
35Florida~100K0.92×
36Virginia~50K0.92×
37Pennsylvania~70K0.90×
38Illinois~70K0.90×
39New Hampshire~8K0.90×
40Arizona~40K0.89×
41Connecticut~20K0.87×
42Vermont~4K0.87×
43Rhode Island~6K0.86×
44Maryland~30K0.83×
45Colorado~30K0.83×
46Delaware~5K0.80×
47New York~100K0.79×
48Massachusetts~40K0.78×
49New Jersey~40K0.74×
50Washington, District of Columbia~5K0.65×
Fig. 06

Affinity by region

Affinity by region — Tent, United States
0.65×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tent audience
#·InterestCategoryAffinity×
01OUTDOOR ADVENTUREGames2.41×
02Hog HuntingSports2.16×
03Sportsman's WarehouseShopping1.91×
04MotorhomeCars & Mobility1.87×
05RV parkCars & Mobility1.86×
06RVsCars & Mobility1.80×
07Trailer (vehicle)Cars & Mobility1.74×
08Log cabinHome & Garden1.69×
09LoggingTechnology & Electronics1.68×
10WyomingTravel & Leisure1.66×
11Survival skillsPolitics & Society1.65×
12Tractor Supply CompanyShopping1.60×
13SpearfishingSports1.55×
14Wild fisheriesTravel & Leisure1.55×
15MachiningBusiness & Career1.55×
16Fishing lurePets & Animals1.55×
17PatriotismPolitics & Society1.53×
18Fly fishingSports1.52×
19Machine toolHome & Garden1.51×
20Golf cartSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tent audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.16×
SustainabilityBALANCE1.14×
PatriotismCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tent audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
Social Media UsageJOY0.92×
Urban LifestyleOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tent have in United States?

Tent has an estimated audience of 2,297,452 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tent fans?

45.5% of Tent fans are female, 54.5% are male, with an average age of 42.8 years.

03

Which brands do Tent fans like most?

Tent fans show strongest brand affinity for RVs (1.8×), Survival skills (1.65×), and Tractor Supply Company (1.6×) over the country average.

04

Where do Tent fans live in United States?

Tent fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tent fans also like?

Beyond Tent itself, the audience over-indexes on Survival skills (1.65×), Tractor Supply Company (1.6×), Motorhome (1.87×), and RV park (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Tent audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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