Laika Audience in United States

Laika logo

Laika has an estimated audience of 577,696 people in United States. 63.3% are female, 36.7% are male, average age 38.0. Top regions: Texas, California, Florida. Top brand affinities: Dog breed, Collectable, Nationality, Saving, IS (Infinite Stratos).

The average Laika fan in United States is 38.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dog breed, Collectable, Nationality, with strongest over-indexing on Dog breed (1.87× the country average). Demographically, the Laika audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Record label

Demographics of Laika fans

Demographic split for Laika audience in United States
MetricValue
Female63.3%
Male36.7%
Average age38.0
Estimated audience size577,696

Audience persona

The typical Laika fan in United States is more female, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Laika in United States
RegionReachAffinity
Texas84,2191.7×
California81,8421.29×
Florida36,4700.93×
New York29,2600.91×
Oregon22,5003.4×
Washington21,8571.89×
Illinois18,7320.97×
Pennsylvania16,5030.85×
Georgia16,0330.9×
Ohio15,3800.86×
North Carolina14,5320.84×
Arizona14,2941.21×
Virginia12,8730.91×
Michigan12,3890.82×
New Jersey10,8510.74×
Massachusetts10,6550.94×
Tennessee10,4190.9×
Colorado10,1141.11×
Indiana9,7250.92×
Missouri8,8920.95×
Maryland8,4270.85×
Alabama7,7930.97×
Minnesota7,4660.9×
Wisconsin7,3150.84×
Utah6,6981.29×
Kentucky6,6330.92×
South Carolina6,3100.73×
Oklahoma6,1280.96×
Nevada5,8951.06×
Louisiana5,5970.75×
Connecticut4,6490.8×
Arkansas4,2850.9×
Iowa4,0080.84×
Kansas3,8420.84×
New Mexico3,1251.08×
Mississippi2,9870.63×
Idaho2,8961×
Nebraska2,6850.93×
New Hampshire2,4381.07×
Hawaii2,2270.9×
West Virginia2,2080.82×
Maine1,9140.92×
Alaska1,6901.37×
Washington, District of Columbia1,6590.96×
Rhode Island1,5460.84×
Montana1,4600.91×
Vermont1,0541.04×
South Dakota9800.73×
Delaware9600.6×
North Dakota8490.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laika audience
BrandAffinityCategory
Dog breed1.87×Pets & Animals
Collectable1.73×Kids & Family
Nationality2×Politics & Society
Saving1.52×Business & Career
IS (Infinite Stratos)1.97×Literature
Voltron: Legendary Defender8.01×Movies & TV
Winemaking2.21×Food & Beverages
Magazine (band)2.89×Music & Radio
Mortgage insurance1.91×Business & Career
Temple Grandin3.15×Literature
Paul Dano2.01×Movies & TV
Ironmongery3.69×Home & Garden
Solo climbing2.37×Sports
Atkins diet1.59×Health
Italic languages2.03×Politics & Society
Erie County, New York2.9×Travel & Leisure
IPM5.63×
EShakti3.17×Shopping
Buying a House2.02×Home & Garden
Information technology consulting1.98×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laika audience
TraitClusterScore
ExtroversionTHRILL2.04
Early Adopter MentalityPOWER1.61
MindfulnessBALANCE1.53
SpiritualityBALANCE1.49
IndividualismJOY1.48
LGBTQ+ IdentityOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Laika
CountryShare
Colombia21.8%
United States19.7%
Japan8.9%

See Laika audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Laika have in United States?

Laika has an estimated audience of 577,696 people in United States, concentrated in Texas and California.

What is the gender split and age of Laika fans?

63.3% of Laika fans are female, 36.7% are male, with an average age of 38.0 years.

Which brands do Laika fans like most?

Laika fans show strongest brand affinity for Dog breed (1.87×), Collectable (1.73×), and Nationality (2×) over the country average.

Where do Laika fans live in United States?

Laika fans in United States are most concentrated in Texas (reach 84,219), California (reach 81,842), and Florida (reach 36,470). These three regions account for the largest share of the active audience.

What other brands do Laika fans also like?

Beyond Laika itself, the audience over-indexes on Collectable (1.73×), Nationality (2×), Saving (1.52×), and IS (Infinite Stratos) (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laika. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.