Rascasse Audience Intelligence

Laika Audience in United States

A data profile of the people who buy, follow and care about Laika in United States — modelled from more than twelve digital signal sources. Laika has an estimated audience of 673,743 people in United States.

#7213among Person in United States#1772in Politics & Society

The average Laika fan in United States is 38.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Zootopia, Anne Hathaway, Humanoid robot, with strongest over-indexing on Zootopia (11.57× the country average).

Demographically, the Laika audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laika fan in United States is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Zootopia.

Category: Politics & Society · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laika profile in United States.

Audience size
674K
in United States
Gender
63.3%♀
36.7% male
Age
38.0
average years
Country rank
#30602
Person in United States
Fig. 01

Search interest · 12-month trend

+76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laika fans

63.3% are female, 36.7% are male, average age 38.0.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Laika audience in United States
MetricValue
Female63.3%
Male36.7%
Average age38.0
Estimated audience size673,743
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Laika audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Laika audience comes from United States.

Worldwide audience distribution share by country for Laika
CountryShare
Colombia21.5%
United States20.7%
Japan8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laika audience in United States is strongest.

Fig. 05

Top regions by affinity

Laika fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K3.88×
02Washington~20K1.65×
03Texas~80K1.56×
04Alaska~2K1.30×
05Utah~6K1.21×
06California~80K1.18×
07Arizona~10K1.11×
08New Mexico~3K1.07×
09Colorado~10K1.05×
10New Hampshire~2K1.05×
11Idaho~3K1.04×
12Vermont~1K1.03×
13Nevada~6K1.02×
14Oklahoma~6K0.97×
15Montana~2K0.97×
16Nebraska~3K0.96×
17Indiana~10K0.95×
18Arkansas~5K0.95×
19Maine~2K0.95×
20Virginia~10K0.94×
21Missouri~9K0.94×
22Alabama~7K0.93×
23Kansas~4K0.93×
24Kentucky~7K0.92×
25West Virginia~2K0.92×
26Hawaii~2K0.92×
27Washington, District of Columbia~2K0.92×
28Illinois~20K0.90×
29Massachusetts~10K0.90×
30Minnesota~7K0.90×
31Iowa~4K0.90×
32Rhode Island~2K0.90×
33Tennessee~10K0.89×
34Florida~30K0.88×
35South Dakota~1K0.87×
36Pennsylvania~20K0.86×
37Georgia~20K0.86×
38Maryland~9K0.86×
39Wisconsin~7K0.86×
40New York~30K0.85×
41Ohio~20K0.85×
42North Carolina~10K0.84×
43North Dakota<1K0.84×
44Michigan~10K0.81×
45Connecticut~5K0.81×
46Louisiana~6K0.78×
47South Carolina~7K0.76×
48New Jersey~10K0.75×
49Delaware~1K0.74×
50Mississippi~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Laika, United States
0.72×1.00×3.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laika audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laika audience
#·InterestCategoryAffinity×
01Humanoid robotTechnology & Electronics23.13×
02ZootopiaMovies & TV11.57×
03Cate BlanchettMovies & TV9.12×
04Anne HathawayMovies & TV6.80×
05Charlize TheronMovies & TV6.67×
06Chris PrattMovies & TV6.47×
07Rotten TomatoesMovies & TV6.17×
08MonstersMovies & TV5.84×
09Non-alcoholic beverageFood & Beverages4.71×
10Millie Bobby BrownMovies & TV4.46×
11Virtual realityTechnology & Electronics4.16×
12Internet celebrityInternet & Social Media3.88×
13LegoKids & Family3.75×
14PokémonGames3.38×
15Britney SpearsMusic & Radio3.29×
16RedditInternet & Social Media2.68×
17Horror moviesMovies & TV2.35×
18CNNMovies & TV1.77×
19SupermanMovies & TV1.69×
20XInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laika audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laika audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.69×
SpiritualityBALANCE1.66×
IndividualismJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laika audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.49×
Quality AwarenessPREMIUM0.60×
Sports ActivityPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laika have in United States?

Laika has an estimated audience of 673,743 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Laika fans?

63.3% of Laika fans are female, 36.7% are male, with an average age of 38.0 years.

03

Which brands do Laika fans like most?

Laika fans show strongest brand affinity for Zootopia (11.57×), Anne Hathaway (6.8×), and Humanoid robot (23.13×) over the country average.

04

Where do Laika fans live in United States?

Laika fans in United States are most concentrated in Texas (reach ~80K), California (reach ~80K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Laika fans also like?

Beyond Laika itself, the audience over-indexes on Anne Hathaway (6.8×), Humanoid robot (23.13×), Reddit (2.68×), and Rotten Tomatoes (6.17×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Laika audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Laika. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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