Daimler Truck Audience in Germany
Daimler Truck has an estimated audience of 592,517 people in Germany. 34.1% are female, 65.9% are male, average age 38.2. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Daimler Career, L'Osteria, Semi-trailer truck, Mercedes-Benz Vito, Renault Trucks.
The average Daimler Truck fan in Germany is 38.2 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Daimler Career, L'Osteria, Semi-trailer truck, with strongest over-indexing on Daimler Career (338.9× the country average). Demographically, the Daimler Truck audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Daimler Truck fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 38.2 |
| Estimated audience size | 592,517 |
Audience persona
The typical Daimler Truck fan in Germany is more male, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Daimler Career.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 326,241 | 4.04× |
| Bayern | 91,735 | 0.96× |
| Nordrhein-Westfalen | 84,515 | 0.65× |
| Hessen | 78,100 | 1.73× |
| Rheinland-Pfalz | 63,673 | 2.14× |
| Niedersachsen | 39,113 | 0.68× |
| Berlin | 18,895 | 0.71× |
| Sachsen | 15,220 | 0.52× |
| Brandenburg | 11,773 | 0.64× |
| Schleswig-Holstein | 10,366 | 0.49× |
| Sachsen-Anhalt | 10,307 | 0.67× |
| Hamburg | 9,034 | 0.67× |
| Thüringen | 7,186 | 0.48× |
| Saarland | 4,540 | 0.62× |
| Mecklenburg-Vorpommern | 3,599 | 0.32× |
| Bremen | 3,377 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Daimler Career | 338.9× | Business & Career |
| L'Osteria | 9.41× | Food & Beverages |
| Semi-trailer truck | 12.78× | Cars & Mobility |
| Mercedes-Benz Vito | 16.11× | Cars & Mobility |
| Renault Trucks | 17.22× | Cars & Mobility |
| Richard Armitage (actor) | 21.59× | Movies & TV |
| AutoScout24 | 2.34× | Cars & Mobility |
| Used car | 2.74× | Cars & Mobility |
| Volvo | 4.93× | Cars & Mobility |
| Volkswagen Caddy | 7.8× | Cars & Mobility |
| Dodge Ram | 10.54× | Cars & Mobility |
| Škoda Auto | 2.43× | Cars & Mobility |
| DAF Trucks | 14.09× | Cars & Mobility |
| Opel Mokka | 6.06× | Cars & Mobility |
| Solar energy | 2.33× | Home & Garden |
| SUVs | 2.06× | Cars & Mobility |
| Volvo Trucks | 9.11× | Cars & Mobility |
| Family car | 3.12× | Cars & Mobility |
| Volkswagen | 1.96× | Cars & Mobility |
| Allen Leech | 25.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.44 |
| Quality Awareness | PREMIUM | 1.28 |
| Career Orientation | POWER | 1.27 |
| Family Orientation | CONSERVATISM | 1.27 |
| DIY Mentality | THRILL | 1.25 |
| Risk Appetite | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 57.3% |
| United States | 7.0% |
| India | 4.2% |
See Daimler Truck audiences in other countries
More Cars & Mobility audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Daimler Truck have in Germany?
Daimler Truck has an estimated audience of 592,517 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Daimler Truck fans?
34.1% of Daimler Truck fans are female, 65.9% are male, with an average age of 38.2 years.
Which brands do Daimler Truck fans like most?
Daimler Truck fans show strongest brand affinity for Daimler Career (338.9×), L'Osteria (9.41×), and Semi-trailer truck (12.78×) over the country average.
Where do Daimler Truck fans live in Germany?
Daimler Truck fans in Germany are most concentrated in Baden-Württemberg (reach 326,241), Bayern (reach 91,735), and Nordrhein-Westfalen (reach 84,515). These three regions account for the largest share of the active audience.
What other brands do Daimler Truck fans also like?
Beyond Daimler Truck itself, the audience over-indexes on L'Osteria (9.41×), Semi-trailer truck (12.78×), Mercedes-Benz Vito (16.11×), and Renault Trucks (17.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Daimler Truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.