Rascasse Audience Intelligence

Daimler Truck Target Market in Germany

A data profile of the people who buy, follow and care about Daimler Truck in Germany — modelled from more than twelve digital signal sources. Daimler Truck has an estimated audience of 588,013 people in Germany.

#1347among Brand in Germany#478in Cars & Mobility

The average Daimler Truck fan in Germany is 38.3 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Daimler Career, Semi-trailer truck, Renault Trucks, with strongest over-indexing on Daimler Career (355.86× the country average).

Demographically, the Daimler Truck audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Daimler Truck fan in Germany is more male, around 38.3 years old, with strong Quality Awareness tendencies and a notable affinity for Daimler Career.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daimler Truck profile in Germany.

Audience size
588K
in Germany
Gender
27.4%♀
72.6% male
Age
38.3
average years
Country rank
#10281
Brand in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Daimler Truck

27.4% are female, 72.6% are male, average age 38.3.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Daimler Truck audience in Germany
MetricValue
Female27.4%
Male72.6%
Average age38.3
Estimated audience size588,013
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Daimler Truck audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4922%
50+17%
Fig. 04

Worldwide distribution

55.7%

of the worldwide Daimler Truck audience comes from Germany.

Worldwide audience distribution share by country for Daimler Truck
CountryShare
Germany55.7%
United States6.7%
Mexico4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daimler Truck audience in Germany is strongest.

Fig. 05

Top regions by affinity

Daimler Truck customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K3.81×
02Rheinland-Pfalz~70K2.23×
03Hessen~80K1.60×
04Bayern~100K0.98×
05Sachsen-Anhalt~10K0.86×
06Saarland~6K0.74×
07Bremen~4K0.73×
08Niedersachsen~40K0.70×
09Berlin~20K0.68×
10Hamburg~10K0.68×
11Nordrhein-Westfalen~90K0.65×
12Brandenburg~10K0.64×
13Sachsen~20K0.58×
14Thüringen~9K0.55×
15Schleswig-Holstein~10K0.51×
16Mecklenburg-Vorpommern~6K0.46×
Fig. 06

Affinity by region

Affinity by region — Daimler Truck, Germany
0.46×1.00×3.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daimler Truck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daimler Truck audience
#·InterestCategoryAffinity×
01Daimler CareerBusiness & Career355.86×
02Richard Armitage (actor)Movies & TV23.92×
03Flatbed truckCars & Mobility22.86×
04Renault TrucksCars & Mobility19.81×
05Semi-trailer truckCars & Mobility16.51×
06DAF TrucksCars & Mobility15.75×
07Mercedes-Benz VitoCars & Mobility13.62×
08Dodge RamCars & Mobility12.88×
09Volvo TrucksCars & Mobility12.11×
10Volkswagen CaddyCars & Mobility8.86×
11L'OsteriaFood & Beverages7.47×
12Mobile homeCars & Mobility5.48×
13VolvoCars & Mobility5.40×
14Public transportCars & Mobility3.40×
15Solar energyHome & Garden3.23×
16Used carCars & Mobility2.90×
17Efficient energy useTechnology & Electronics2.59×
18AutoScout24Cars & Mobility2.41×
19NatureHome & Garden2.37×
20FamilyKids & Family1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daimler Truck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daimler Truck audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.97×
Need for SecurityCONSERVATISM1.62×
Risk AppetiteTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daimler Truck audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
MindfulnessBALANCE0.68×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Daimler Truck's target market in Germany?

Daimler Truck's target market in Germany covers an estimated 588,013 people, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Daimler Truck customers?

27.4% of the Daimler Truck audience are female, 72.6% are male, with an average age of 38.3 years.

03

Which brands do Daimler Truck fans like most?

Daimler Truck fans show strongest brand affinity for Daimler Career (355.86×), Semi-trailer truck (16.51×), and Renault Trucks (19.81×) over the country average.

04

Where do Daimler Truck fans live in Germany?

Daimler Truck fans in Germany are most concentrated in Baden-Württemberg (reach ~300K), Bayern (reach ~100K), and Nordrhein-Westfalen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Daimler Truck fans also like?

Beyond Daimler Truck itself, the audience over-indexes on Semi-trailer truck (16.51×), Renault Trucks (19.81×), L'Osteria (7.47×), and Richard Armitage (actor) (23.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Daimler Truck audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Daimler Truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →