A data profile of the people who buy, follow and care about Bus driver in United States — modelled from more than twelve digital signal sources. Bus driver has an estimated audience of 595,692 people in United States.
The average Bus driver fan in United States is 45.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include FedEx, McDonald's, Reddit, with strongest over-indexing on FedEx (7.01× the country average).
Demographically, the Bus driver audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bus driver fan in United States is more female, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.
The key figures that characterise the Bus driver profile in United States.
71.8% are female, 28.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 45.8 |
| Estimated audience size | 595,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 38% |
Where the Bus driver audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kentucky | ~10K | 1.95× | |
| 02 | California | ~80K | 1.29× | |
| 03 | Georgia | ~20K | 1.28× | |
| 04 | Virginia | ~20K | 1.26× | |
| 05 | Michigan | ~20K | 1.25× | |
| 06 | Louisiana | ~9K | 1.20× | |
| 07 | Texas | ~60K | 1.17× | |
| 08 | Maryland | ~10K | 1.17× | |
| 09 | Indiana | ~10K | 1.16× | |
| 10 | Nevada | ~7K | 1.14× | |
| 11 | New Jersey | ~20K | 1.11× | |
| 12 | New York | ~40K | 1.10× | |
| 13 | Arizona | ~10K | 1.10× | |
| 14 | Minnesota | ~9K | 1.09× | |
| 15 | Rhode Island | ~2K | 1.09× | |
| 16 | Illinois | ~20K | 1.07× | |
| 17 | Massachusetts | ~10K | 1.07× | |
| 18 | North Carolina | ~20K | 1.05× | |
| 19 | Ohio | ~20K | 1.04× | |
| 20 | Mississippi | ~5K | 1.04× | |
| 21 | Pennsylvania | ~20K | 1.03× | |
| 22 | Washington | ~10K | 1.03× | |
| 23 | Wisconsin | ~9K | 1.03× | |
| 24 | Nebraska | ~3K | 1.02× | |
| 25 | Connecticut | ~6K | 1.01× | |
| 26 | Delaware | ~2K | 1.01× | |
| 27 | Tennessee | ~10K | 0.99× | |
| 28 | South Carolina | ~9K | 0.99× | |
| 29 | Oregon | ~7K | 0.97× | |
| 30 | Kansas | ~5K | 0.97× | |
| 31 | New Mexico | ~3K | 0.97× | |
| 32 | Florida | ~40K | 0.96× | |
| 33 | Arkansas | ~5K | 0.96× | |
| 34 | Oklahoma | ~6K | 0.95× | |
| 35 | Vermont | <1K | 0.95× | |
| 36 | Colorado | ~9K | 0.94× | |
| 37 | Utah | ~5K | 0.94× | |
| 38 | Hawaii | ~2K | 0.94× | |
| 39 | North Dakota | ~1K | 0.94× | |
| 40 | Alaska | ~1K | 0.93× | |
| 41 | South Dakota | ~1K | 0.92× | |
| 42 | Alabama | ~8K | 0.91× | |
| 43 | Iowa | ~4K | 0.91× | |
| 44 | Washington, District of Columbia | ~2K | 0.91× | |
| 45 | West Virginia | ~2K | 0.90× | |
| 46 | New Hampshire | ~2K | 0.90× | |
| 47 | Maine | ~2K | 0.90× | |
| 48 | Montana | ~1K | 0.87× | |
| 49 | Idaho | ~3K | 0.86× | |
| 50 | Missouri | ~8K | 0.85× |
The strongest cross-interests of the Bus driver audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sophia Bush | Movies & TV | 11.58× | ||
| 02 | Elderly care | Health | 10.12× | ||
| 03 | FedEx | Business & Career | 7.01× | ||
| 04 | Lottery | Games | 6.92× | ||
| 05 | Robert Redford | Movies & TV | 4.88× | ||
| 06 | Sustainable energy | Home & Garden | 4.67× | ||
| 07 | Renewable energy | Business & Career | 3.91× | ||
| 08 | Vehicle insurance | Cars & Mobility | 3.74× | ||
| 09 | McDonald's | Food & Beverages | 3.68× | ||
| 10 | Internet & Social Media | 3.64× | |||
| 11 | Genetics | Kids & Family | 3.51× | ||
| 12 | Wendy's | Food & Beverages | 3.38× | ||
| 13 | Mortgage loans | Business & Career | 3.37× | ||
| 14 | Discount stores | Shopping | 3.28× | ||
| 15 | Subway | Food & Beverages | 3.05× | ||
| 16 | Burger King | Food & Beverages | 2.83× | ||
| 17 | Internet & Social Media | 2.77× | |||
| 18 | Pizza Hut | Food & Beverages | 2.71× | ||
| 19 | Starbucks | Food & Beverages | 2.67× | ||
| 20 | Breaking news | Movies & TV | 2.40× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.03× | |
| Career Orientation | POWER | 2.21× | |
| Patriotism | CONSERVATISM | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Early Adopter Mentality | POWER | 0.82× |
Bus driver has an estimated audience of 595,692 people in United States, concentrated in California and Texas.
71.8% of Bus driver fans are female, 28.2% are male, with an average age of 45.8 years.
Bus driver fans show strongest brand affinity for FedEx (7.01×), McDonald's (3.68×), and Reddit (3.64×) over the country average.
Bus driver fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Bus driver itself, the audience over-indexes on McDonald's (3.68×), Reddit (3.64×), Pinterest (2.77×), and Wendy's (3.38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bus driver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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