Bus driver Audience in United States

Bus driver logo

Bus driver has an estimated audience of 595,692 people in United States. 71.8% are female, 28.2% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Jingoism, Goop, Whataburger, Israel, Wok.

The average Bus driver fan in United States is 45.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jingoism, Goop, Whataburger, with strongest over-indexing on Jingoism (2.42× the country average). Demographically, the Bus driver audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Bus driver fans

Demographic split for Bus driver audience in United States
MetricValue
Female71.8%
Male28.2%
Average age45.8
Estimated audience size595,692

Audience persona

The typical Bus driver fan in United States is more female, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Jingoism.

Top regions in United States

Top regions ranked by reach for Bus driver in United States
RegionReachAffinity
California94,0101.44×
Texas61,3011.2×
Florida42,3621.05×
New York40,9231.23×
Georgia24,5091.34×
Illinois23,4271.18×
Pennsylvania21,2901.06×
Ohio18,4451.01×
Michigan18,4101.18×
North Carolina18,3251.02×
Virginia18,2761.26×
New Jersey18,1401.2×
Washington14,7701.24×
Indiana13,6801.26×
Massachusetts13,3461.14×
Arizona13,0531.07×
Maryland11,9761.17×
Tennessee11,6490.97×
Colorado10,0541.07×
Louisiana9,8371.28×
Wisconsin9,7091.08×
Minnesota9,6621.13×
Missouri8,7310.91×
South Carolina8,2840.92×
Alabama7,8490.94×
Kentucky7,8151.05×
Oregon7,3481.08×
Nevada7,0801.23×
Oklahoma6,9261.05×
Connecticut6,1241.03×
Kansas5,1351.09×
Utah5,0330.94×
Iowa4,4770.91×
Mississippi4,3290.88×
Arkansas3,9070.8×
Nebraska3,2961.1×
New Mexico2,9600.99×
Hawaii2,4020.94×
Idaho2,0960.7×
West Virginia2,0420.74×
Rhode Island1,8961×
New Hampshire1,8230.78×
Washington, District of Columbia1,6340.91×
Maine1,4890.7×
Delaware1,1320.69×
South Dakota1,0230.74×
Alaska8490.67×
North Dakota8060.66×
Montana7900.48×
Wyoming7340.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bus driver audience
BrandAffinityCategory
Jingoism2.42×Politics & Society
Goop5.47×Internet & Social Media
Whataburger1.72×Food & Beverages
Israel1.88×Travel & Leisure
Wok5.39×Food & Beverages
Governor of Michigan6.08×Politics & Society
Urban Outfitters1.51×Shopping
Grinch3.21×Movies & TV
Grace Slick6.98×Music & Radio
Stucco4.47×Home & Garden
Pillow1.53×Home & Garden
Hibachi5.4×Food & Beverages
Vocal harmony2.95×Music & Radio
Google Home4.12×Technology & Electronics
El Paso County, Colorado7.9×Travel & Leisure
headspace5.59×Health
Zoo Tycoon (series)11.58×Games
Kendra Scott1.64×Fashion & Accessoires
Hipster4.82×Politics & Society
No Escape (1994 film)5.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bus driver audience
TraitClusterScore
Family OrientationCONSERVATISM1.68
Career OrientationPOWER1.51
PatriotismCONSERVATISM1.39
Need for SecurityCONSERVATISM1.33
IndulgenceJOY1.32
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Bus driver
CountryShare
United States31.3%
Germany13.5%
Japan9.7%

See Bus driver audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Bus driver have in United States?

Bus driver has an estimated audience of 595,692 people in United States, concentrated in California and Texas.

What is the gender split and age of Bus driver fans?

71.8% of Bus driver fans are female, 28.2% are male, with an average age of 45.8 years.

Which brands do Bus driver fans like most?

Bus driver fans show strongest brand affinity for Jingoism (2.42×), Goop (5.47×), and Whataburger (1.72×) over the country average.

Where do Bus driver fans live in United States?

Bus driver fans in United States are most concentrated in California (reach 94,010), Texas (reach 61,301), and Florida (reach 42,362). These three regions account for the largest share of the active audience.

What other brands do Bus driver fans also like?

Beyond Bus driver itself, the audience over-indexes on Goop (5.47×), Whataburger (1.72×), Israel (1.88×), and Wok (5.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bus driver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.