Sebamed Audience in Germany
Sebamed has an estimated audience of 255,259 people in Germany. 89.5% are female, 10.5% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bepanthen, Rossmann, Hansaplast, Facial care, Netto Marken-Discount.
The average Sebamed fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bepanthen, Rossmann, Hansaplast, with strongest over-indexing on Bepanthen (22.46× the country average). Demographically, the Sebamed audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Sebamed fans
| Metric | Value |
|---|---|
| Female | 89.5% |
| Male | 10.5% |
| Average age | 40.6 |
| Estimated audience size | 255,259 |
Audience persona
The typical Sebamed fan in Germany is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Bepanthen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,302 | 1.08× |
| Bayern | 39,542 | 0.96× |
| Baden-Württemberg | 34,768 | 1× |
| Hessen | 24,583 | 1.26× |
| Niedersachsen | 23,579 | 0.95× |
| Rheinland-Pfalz | 19,184 | 1.5× |
| Berlin | 12,478 | 1.09× |
| Sachsen | 10,409 | 0.83× |
| Schleswig-Holstein | 9,230 | 1.01× |
| Hamburg | 8,544 | 1.48× |
| Brandenburg | 5,999 | 0.76× |
| Sachsen-Anhalt | 5,298 | 0.8× |
| Thüringen | 5,279 | 0.81× |
| Mecklenburg-Vorpommern | 3,334 | 0.68× |
| Saarland | 2,494 | 0.8× |
| Bremen | 2,140 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bepanthen | 22.46× | Health |
| Rossmann | 2.67× | Shopping |
| Hansaplast | 28.9× | Health |
| Facial care | 6.52× | Beauty & Wellness |
| Netto Marken-Discount | 2.12× | Shopping |
| Aral AG | 2.27× | Cars & Mobility |
| Sterntaler | 18.94× | Fashion & Accessoires |
| Infant clothing | 3.27× | Kids & Family |
| Ernsting's family | 3.02× | Shopping |
| Barbie | 2.12× | Movies & TV |
| Galatasaray S.K. | 2.04× | Sports |
| Kaufland | 1.66× | Shopping |
| Edeka | 1.62× | Shopping |
| Rituals | 2.34× | Beauty & Wellness |
| Nausea | 12.25× | Health |
| Baby food | 2.43× | Kids & Family |
| Garnier | 6.83× | Beauty & Wellness |
| Skin care | 2.28× | Beauty & Wellness |
| REWE | 1.5× | Shopping |
| Neutrogena | 8.27× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.35 |
| Convenience Orientation | PREMIUM | 1.99 |
| DIY Mentality | THRILL | 1.96 |
| Travelling | THRILL | 1.83 |
| Family Orientation | CONSERVATISM | 1.81 |
| Creativity | OPEN | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 21.8% |
| Germany | 12.0% |
| Indonesia | 5.2% |
See Sebamed audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Sebamed have in Germany?
Sebamed has an estimated audience of 255,259 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sebamed fans?
89.5% of Sebamed fans are female, 10.5% are male, with an average age of 40.6 years.
Which brands do Sebamed fans like most?
Sebamed fans show strongest brand affinity for Bepanthen (22.46×), Rossmann (2.67×), and Hansaplast (28.9×) over the country average.
Where do Sebamed fans live in Germany?
Sebamed fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,302), Bayern (reach 39,542), and Baden-Württemberg (reach 34,768). These three regions account for the largest share of the active audience.
What other brands do Sebamed fans also like?
Beyond Sebamed itself, the audience over-indexes on Rossmann (2.67×), Hansaplast (28.9×), Facial care (6.52×), and Netto Marken-Discount (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sebamed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.