Retinol Audience in Germany
Retinol has an estimated audience of 837,733 people in Germany. 77.0% are female, 23.0% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Jotex, Dermatology, Ariana Grande, Tagesschau.
The average Retinol fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Jotex, Dermatology, with strongest over-indexing on Western Union (7.54× the country average). Demographically, the Retinol audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Retinol fans
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 39.7 |
| Estimated audience size | 837,733 |
Audience persona
The typical Retinol fan in Germany is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 227,013 | 1.24× |
| Bayern | 147,744 | 1.1× |
| Baden-Württemberg | 128,119 | 1.12× |
| Niedersachsen | 77,649 | 0.95× |
| Hessen | 76,543 | 1.2× |
| Berlin | 49,756 | 1.33× |
| Rheinland-Pfalz | 42,894 | 1.02× |
| Sachsen | 33,601 | 0.82× |
| Schleswig-Holstein | 29,013 | 0.96× |
| Hamburg | 23,588 | 1.25× |
| Brandenburg | 21,415 | 0.82× |
| Thüringen | 16,686 | 0.78× |
| Sachsen-Anhalt | 16,508 | 0.76× |
| Mecklenburg-Vorpommern | 11,383 | 0.71× |
| Saarland | 8,991 | 0.87× |
| Bremen | 7,590 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.54× | Business & Career |
| Jotex | 40× | Shopping |
| Dermatology | 11.25× | Beauty & Wellness |
| Ariana Grande | 6.25× | Music & Radio |
| Tagesschau | 2.2× | Movies & TV |
| Real property | 5.15× | Home & Garden |
| Anti-aging cream | 5.12× | Beauty & Wellness |
| Cleanser | 8.9× | Beauty & Wellness |
| Self care | 3.37× | Health |
| Natural skin care | 4.19× | Beauty & Wellness |
| Family | 1.74× | Kids & Family |
| Skin care | 2.8× | Beauty & Wellness |
| Pets | 1.52× | Pets & Animals |
| Face powder | 4.45× | Beauty & Wellness |
| Vacations | 2.25× | Travel & Leisure |
| Hairstyle | 2.48× | Beauty & Wellness |
| Language education | 4.32× | Business & Career |
| Stuttgart | 2.39× | Travel & Leisure |
| Spiegel Online | 1.57× | News |
| Rossmann | 1.83× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.4 |
| Sports Activity | POWER | 1.34 |
| Design Affinity | PREMIUM | 1.34 |
| Creativity | OPEN | 1.31 |
| Sustainability | BALANCE | 1.28 |
| Mindfulness | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| United Kingdom | 7.3% |
| Germany | 7.2% |
See Retinol audiences in other countries
More Skin audiences in Germany
- Skin care (8,184,984)
- Skin (7,841,678)
- Natural skin care (4,095,593)
- Anti-aging cream (3,700,639)
- Ageing (2,205,788)
Frequently asked questions
How many fans does Retinol have in Germany?
Retinol has an estimated audience of 837,733 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Retinol fans?
77.0% of Retinol fans are female, 23.0% are male, with an average age of 39.7 years.
Which brands do Retinol fans like most?
Retinol fans show strongest brand affinity for Western Union (7.54×), Jotex (40×), and Dermatology (11.25×) over the country average.
Where do Retinol fans live in Germany?
Retinol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 227,013), Bayern (reach 147,744), and Baden-Württemberg (reach 128,119). These three regions account for the largest share of the active audience.
What other brands do Retinol fans also like?
Beyond Retinol itself, the audience over-indexes on Jotex (40×), Dermatology (11.25×), Ariana Grande (6.25×), and Tagesschau (2.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Retinol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.