Rascasse Audience Intelligence

Retinol Audience in United States

A data profile of the people who buy, follow and care about Retinol in United States — modelled from more than twelve digital signal sources. Retinol has an estimated audience of 1,806,939 people in United States.

#17among Skin in United States#6666among Topic in United States#236in Beauty & Wellness

The average Retinol fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dermatology, Moisturizer, Skin care, with strongest over-indexing on Dermatology (5.14× the country average).

Demographically, the Retinol audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Retinol fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Dermatology.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retinol profile in United States.

Audience size
1.8M
in United States
Gender
77.4%♀
22.6% male
Age
41.2
average years
Country rank
#15411
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retinol fans

77.4% are female, 22.6% are male, average age 41.2.

Fig. 02

Gender split

77.4%
Female
22.6%
Male
Demographic split for Retinol audience in United States
MetricValue
Female77.4%
Male22.6%
Average age41.2
Estimated audience size1,806,939
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Retinol audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Retinol audience comes from United States.

Worldwide audience distribution share by country for Retinol
CountryShare
United States15.4%
United Kingdom7.1%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retinol audience in United States is strongest.

Fig. 05

Top regions by affinity

Retinol fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.34×
02Texas~200K1.23×
03New York~100K1.22×
04Washington~40K1.22×
05Massachusetts~40K1.17×
06Illinois~70K1.16×
07Hawaii~9K1.15×
08New Jersey~50K1.13×
09Arizona~40K1.11×
10Florida~100K1.09×
11Connecticut~20K1.09×
12Louisiana~30K1.08×
13Maryland~30K1.07×
14Colorado~30K1.07×
15Georgia~60K1.06×
16Virginia~50K1.06×
17Nevada~20K1.06×
18North Carolina~60K1.05×
19Kansas~10K1.04×
20Oregon~20K1.02×
21Nebraska~9K1.02×
22Utah~20K1.01×
23New Mexico~9K1.01×
24Arkansas~10K1.00×
25Mississippi~10K1.00×
26Alabama~20K0.99×
27Washington, District of Columbia~5K0.99×
28Kentucky~20K0.98×
29Tennessee~40K0.97×
30Minnesota~30K0.97×
31Oklahoma~20K0.96×
32Alaska~4K0.95×
33Pennsylvania~60K0.94×
34Michigan~40K0.94×
35Rhode Island~5K0.94×
36Indiana~30K0.93×
37South Carolina~30K0.93×
38Idaho~8K0.93×
39Montana~5K0.93×
40Missouri~30K0.92×
41New Hampshire~6K0.91×
42Iowa~10K0.90×
43North Dakota~3K0.90×
44Ohio~50K0.89×
45West Virginia~7K0.89×
46Delaware~4K0.89×
47South Dakota~4K0.88×
48Vermont~3K0.87×
49Wisconsin~20K0.86×
50Maine~6K0.85×
Fig. 06

Affinity by region

Affinity by region — Retinol, United States
0.85×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retinol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retinol audience
#·InterestCategoryAffinity×
01DermatologyBeauty & Wellness5.14×
02BB creamBeauty & Wellness3.99×
03MoisturizerHome & Garden3.48×
04Anti-aging creamBeauty & Wellness3.15×
05Eyelash extensionsBeauty & Wellness2.73×
06Natural skin careBeauty & Wellness2.62×
07FacialBeauty & Wellness2.38×
08Skin careBeauty & Wellness2.28×
09ULTA BeautyBeauty & Wellness2.11×
10Personal careHealth2.09×
11Hair careBeauty & Wellness1.98×
12SephoraShopping1.96×
13Discount storesShopping1.70×
14HairstyleBeauty & Wellness1.67×
15FragrancesBeauty & Wellness1.63×
16CVS PharmacyShopping1.61×
17TrousersFashion & Accessoires1.59×
18WalgreensShopping1.58×
19Self careHealth1.58×
20Beauty salonsBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retinol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retinol audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.55×
Price SensitivityPREMIUM1.48×
MindfulnessBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retinol audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Risk AppetiteTHRILL0.93×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retinol have in United States?

Retinol has an estimated audience of 1,806,939 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Retinol fans?

77.4% of Retinol fans are female, 22.6% are male, with an average age of 41.2 years.

03

Which brands do Retinol fans like most?

Retinol fans show strongest brand affinity for Dermatology (5.14×), Moisturizer (3.48×), and Skin care (2.28×) over the country average.

04

Where do Retinol fans live in United States?

Retinol fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Retinol fans also like?

Beyond Retinol itself, the audience over-indexes on Moisturizer (3.48×), Skin care (2.28×), Personal care (2.09×), and Sephora (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in United States

See Retinol audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Retinol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →