Retinol Audience in United States

Retinol logo

Retinol has an estimated audience of 1,818,068 people in United States. 76.3% are female, 23.7% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, headspace, Mothercare.

The average Retinol fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (337.85× the country average). Demographically, the Retinol audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Retinol fans

Demographic split for Retinol audience in United States
MetricValue
Female76.3%
Male23.7%
Average age41.4
Estimated audience size1,818,068

Audience persona

The typical Retinol fan in United States is more female, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Retinol in United States
RegionReachAffinity
California311,2221.56×
Texas216,7001.39×
Florida151,0651.23×
New York132,3141.3×
Illinois71,9231.19×
Georgia65,6901.17×
Pennsylvania60,4230.99×
North Carolina57,8611.06×
New Jersey56,5431.22×
Ohio51,9560.93×
Virginia49,0541.11×
Michigan44,9260.94×
Massachusetts44,6831.25×
Washington44,4101.22×
Arizona40,9381.1×
Tennessee37,8471.04×
Maryland34,1131.09×
Colorado30,8721.08×
Indiana30,6130.92×
Missouri26,7440.91×
South Carolina26,4180.97×
Minnesota26,1051×
Louisiana25,3451.08×
Alabama24,4050.96×
Wisconsin23,0310.84×
Kentucky22,6921×
Oregon22,1111.06×
Nevada19,8001.13×
Oklahoma19,6410.97×
Connecticut19,6121.08×
Utah17,5201.08×
Arkansas14,3790.96×
Mississippi14,0400.94×
Kansas12,9420.9×
Iowa12,7600.85×
Hawaii9,5561.22×
New Mexico8,7060.95×
Nebraska8,0310.88×
Idaho8,0180.88×
West Virginia6,0450.71×
Washington, District of Columbia5,9631.09×
New Hampshire5,5380.77×
Maine5,4410.84×
Rhode Island5,1540.89×
Delaware4,1920.84×
Montana3,8350.76×
South Dakota3,2400.77×
Alaska2,9960.77×
North Dakota2,8380.76×
Vermont2,2650.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Retinol audience
BrandAffinityCategory
Keene, New Hampshire337.85×Travel & Leisure
Goop5.54×Internet & Social Media
Governor of Michigan7.38×Politics & Society
headspace8.02×Health
Mothercare2.68×Kids & Family
Bank account1.98×Business & Career
Grace Slick6.4×Music & Radio
Cherish (group)7.74×Music & Radio
Wok4.58×Food & Beverages
Elsword11.4×Games
Google Home4.25×Technology & Electronics
Fairy godmother4.81×Literature
Grinch2.49×Movies & TV
Hibachi4.63×Food & Beverages
Tierra caliente4.64×Travel & Leisure
JDSU1.7×Business & Career
National Paralympic Committee12.51×Sports
Vocal harmony2.34×Music & Radio
El Paso County, Colorado6.3×Travel & Leisure
Guitarist (magazine)5.43×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Retinol audience
TraitClusterScore
ExtroversionTHRILL1.33
Luxury OrientationPREMIUM1.3
Price SensitivityPREMIUM1.25
Design AffinityPREMIUM1.22
SustainabilityBALANCE1.19
MindfulnessBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Retinol
CountryShare
United States15.6%
United Kingdom7.3%
Germany7.2%

See Retinol audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Retinol have in United States?

Retinol has an estimated audience of 1,818,068 people in United States, concentrated in California and Texas.

What is the gender split and age of Retinol fans?

76.3% of Retinol fans are female, 23.7% are male, with an average age of 41.4 years.

Which brands do Retinol fans like most?

Retinol fans show strongest brand affinity for Keene, New Hampshire (337.85×), Goop (5.54×), and Governor of Michigan (7.38×) over the country average.

Where do Retinol fans live in United States?

Retinol fans in United States are most concentrated in California (reach 311,222), Texas (reach 216,700), and Florida (reach 151,065). These three regions account for the largest share of the active audience.

What other brands do Retinol fans also like?

Beyond Retinol itself, the audience over-indexes on Goop (5.54×), Governor of Michigan (7.38×), headspace (8.02×), and Mothercare (2.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Retinol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.