World Breastfeeding Week Audience in United States

World Breastfeeding Week logo

World Breastfeeding Week has an estimated audience of 297,079 people in United States. 90.6% are female, 9.4% are male, average age 31.5. Top regions: Texas, California, Florida. Top brand affinities: Baby food, Water birth, Parental leave, Child development, Google Maps.

The average World Breastfeeding Week fan in United States is 31.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Baby food, Water birth, Parental leave, with strongest over-indexing on Baby food (18.01× the country average). Demographically, the World Breastfeeding Week audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Event

Demographics of World Breastfeeding Week fans

Demographic split for World Breastfeeding Week audience in United States
MetricValue
Female90.6%
Male9.4%
Average age31.5
Estimated audience size297,079

Audience persona

The typical World Breastfeeding Week fan in United States is more female, around 31.5 years old, with strong Pet Ownership tendencies and a notable affinity for Baby food.

Top regions in United States

Top regions ranked by reach for World Breastfeeding Week in United States
RegionReachAffinity
Texas15,7750.62×
California15,7490.48×
Florida12,2000.61×
New York9,4150.57×
Pennsylvania8,6740.87×
Ohio8,2840.91×
North Carolina7,1560.8×
Virginia6,6080.91×
Illinois6,2920.64×
Michigan6,0030.77×
Georgia5,5810.61×
Missouri5,3511.12×
Indiana5,3280.98×
Tennessee5,3030.89×
New Jersey4,7950.63×
Kentucky4,4981.21×
Wisconsin4,4631×
Maryland4,0330.79×
Arizona3,9500.65×
Oklahoma3,8961.18×
Alabama3,8150.92×
South Carolina3,7130.83×
Washington3,6440.61×
Massachusetts3,5200.6×
Louisiana3,3740.88×
Colorado3,1150.67×
Kansas2,8931.24×
Minnesota2,8560.67×
Iowa2,6841.1×
Oregon2,5860.76×
Arkansas2,4521×
Connecticut2,2940.77×
Mississippi2,2580.92×
West Virginia2,2071.6×
Nebraska1,8381.23×
Maine1,6421.54×
New Hampshire1,5841.35×
Utah1,5090.57×
Nevada1,4810.52×
Rhode Island1,4561.54×
Idaho1,3810.93×
Alaska1,3262.09×
Hawaii1,3191.03×
New Mexico1,1430.77×
South Dakota1,1001.6×
North Dakota1,0711.76×
Delaware1,0651.3×
Montana1,0401.26×
Vermont9471.82×
Washington, District of Columbia9161.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World Breastfeeding Week audience
BrandAffinityCategory
Baby food18.01×Kids & Family
Water birth105.45×Kids & Family
Parental leave20.21×Kids & Family
Child development11.87×Business & Career
Google Maps5.51×Internet & Social Media
Scooby-Doo7.02×Movies & TV
Mothercare15.09×Kids & Family
Indeed.com5.06×Business & Career
Autism Awareness11.05×Health
Baby transport16.2×Kids & Family
Diabetes mellitus awareness7.23×Health
Capital One4.13×Business & Career
Khan Academy8.28×Business & Career
Child safety seat10.56×Kids & Family
Kia Sportage20×Cars & Mobility
Breast pump14.83×Kids & Family
Kendra Scott9.96×Fashion & Accessoires
Google News5.49×News
PSV Eindhoven30.66×Sports
Breastfeeding7.46×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World Breastfeeding Week audience
TraitClusterScore
Pet OwnershipJOY2.04
Luxury OrientationPREMIUM1.56
Family OrientationCONSERVATISM1.55
IndulgenceJOY1.53
CreativityOPEN1.37
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for World Breastfeeding Week
CountryShare
United States70.3%
United Kingdom10.2%
Australia8.5%

See World Breastfeeding Week audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does World Breastfeeding Week have in United States?

World Breastfeeding Week has an estimated audience of 297,079 people in United States, concentrated in Texas and California.

What is the gender split and age of World Breastfeeding Week fans?

90.6% of World Breastfeeding Week fans are female, 9.4% are male, with an average age of 31.5 years.

Which brands do World Breastfeeding Week fans like most?

World Breastfeeding Week fans show strongest brand affinity for Baby food (18.01×), Water birth (105.45×), and Parental leave (20.21×) over the country average.

Where do World Breastfeeding Week fans live in United States?

World Breastfeeding Week fans in United States are most concentrated in Texas (reach 15,775), California (reach 15,749), and Florida (reach 12,200). These three regions account for the largest share of the active audience.

What other brands do World Breastfeeding Week fans also like?

Beyond World Breastfeeding Week itself, the audience over-indexes on Water birth (105.45×), Parental leave (20.21×), Child development (11.87×), and Google Maps (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World Breastfeeding Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.