Rascasse Audience Intelligence

World Breastfeeding Week Audience in United States

A data profile of the people who buy, follow and care about World Breastfeeding Week in United States — modelled from more than twelve digital signal sources. World Breastfeeding Week has an estimated audience of 297,071 people in United States.

#628among Event in United States#684in Kids & Family

The average World Breastfeeding Week fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Water birth, Baby food, Child development, with strongest over-indexing on Water birth (145.21× the country average).

Demographically, the World Breastfeeding Week audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World Breastfeeding Week fan in United States is more female, around 31.5 years old, with strong Pet Ownership tendencies and a notable affinity for Water birth.

Category: Kids & Family · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World Breastfeeding Week profile in United States.

Audience size
297K
in United States
Gender
90.6%♀
9.4% male
Age
31.5
average years
Country rank
#48634
Event in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Breastfeeding Week fans

90.6% are female, 9.4% are male, average age 31.5.

Fig. 02

Gender split

90.6%
Female
9.4%
Male
Demographic split for World Breastfeeding Week audience in United States
MetricValue
Female90.6%
Male9.4%
Average age31.5
Estimated audience size297,071
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the World Breastfeeding Week audience in United States
Age bracketShare%
16-1920%
20-2947%
30-3924%
40-495%
50+4%
Fig. 04

Worldwide distribution

51.4%

of the worldwide World Breastfeeding Week audience comes from United States.

Worldwide audience distribution share by country for World Breastfeeding Week
CountryShare
United States51.4%
United Kingdom7.4%
Colombia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Breastfeeding Week audience in United States is strongest.

Fig. 05

Top regions by affinity

World Breastfeeding Week fans by region: top regions in United States
#RegionReachAffinity×
01Maine~1K1.24×
02Alaska<1K1.23×
03West Virginia~2K1.20×
04North Dakota<1K1.17×
05New Hampshire~1K1.16×
06Vermont<1K1.14×
07Kansas~3K1.12×
08Rhode Island~1K1.11×
09Nebraska~2K1.09×
10South Dakota<1K1.09×
11Kentucky~4K1.08×
12Delaware<1K1.08×
13Iowa~3K1.07×
14Missouri~5K1.06×
15Montana<1K1.05×
16Oklahoma~3K1.04×
17New Mexico~2K1.03×
18Wisconsin~5K1.02×
19Idaho~2K1.02×
20Arkansas~2K1.01×
21Mississippi~2K1.00×
22Washington, District of Columbia<1K1.00×
23Connecticut~3K0.99×
24Hawaii~1K0.99×
25Indiana~5K0.96×
26Louisiana~4K0.95×
27Tennessee~6K0.94×
28Alabama~4K0.94×
29Virginia~7K0.92×
30South Carolina~4K0.92×
31Pennsylvania~9K0.91×
32North Carolina~8K0.91×
33Ohio~8K0.89×
34Oregon~3K0.89×
35Minnesota~4K0.88×
36Maryland~4K0.87×
37Utah~2K0.87×
38Michigan~7K0.86×
39Nevada~2K0.86×
40Colorado~4K0.85×
41Arizona~5K0.83×
42Massachusetts~5K0.81×
43Washington~5K0.79×
44New Jersey~6K0.78×
45Georgia~7K0.75×
46Illinois~7K0.74×
47Florida~10K0.68×
48New York~10K0.67×
49Texas~20K0.66×
50California~20K0.59×
Fig. 06

Affinity by region

Affinity by region — World Breastfeeding Week, United States
0.59×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Breastfeeding Week audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Breastfeeding Week audience
#·InterestCategoryAffinity×
01Water birthKids & Family145.21×
02Parental leaveKids & Family23.42×
03SwaddlingKids & Family23.13×
04Baby foodKids & Family18.53×
05Child developmentBusiness & Career18.15×
06MothercareKids & Family17.55×
07Fertility awarenessHealth17.11×
08Baby transportKids & Family13.37×
09Breast pumpKids & Family12.15×
10BassinetKids & Family12.09×
11Child safety seatKids & Family10.63×
12BreastfeedingKids & Family9.50×
13Child careKids & Family5.14×
14Scooby-DooMovies & TV5.09×
15Children's clothingFashion & Accessoires5.04×
16Mortgage loansBusiness & Career3.22×
17Shopping mallsShopping3.22×
18PinterestInternet & Social Media3.17×
19IKEAHome & Garden3.05×
20Organic foodFood & Beverages2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Breastfeeding Week audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World Breastfeeding Week audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.55×
IndulgenceJOY2.45×
Family OrientationCONSERVATISM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World Breastfeeding Week audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
Need for SecurityCONSERVATISM0.79×
PatriotismCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World Breastfeeding Week have in United States?

World Breastfeeding Week has an estimated audience of 297,071 people in United States, concentrated in California and Texas.

02

What is the gender split and age of World Breastfeeding Week fans?

90.6% of World Breastfeeding Week fans are female, 9.4% are male, with an average age of 31.5 years.

03

Which brands do World Breastfeeding Week fans like most?

World Breastfeeding Week fans show strongest brand affinity for Water birth (145.21×), Baby food (18.53×), and Child development (18.15×) over the country average.

04

Where do World Breastfeeding Week fans live in United States?

World Breastfeeding Week fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do World Breastfeeding Week fans also like?

Beyond World Breastfeeding Week itself, the audience over-indexes on Baby food (18.53×), Child development (18.15×), Parental leave (23.42×), and Mothercare (17.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See World Breastfeeding Week audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World Breastfeeding Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →