A data profile of the people who buy, follow and care about Home birth in United States — modelled from more than twelve digital signal sources. Home birth has an estimated audience of 664,010 people in United States.
Home birth has an estimated audience of 664,010 people in United States. 89.2% are female, 10.8% are male, average age 33.9. Top brand affinities: Child development, Water birth, Mothercare, Scooby-Doo, Do it yourself (DIY).
Top brand affinities include Child development, Water birth, Mothercare, with strongest over-indexing on Child development (17.1× the country average).
Demographically, the Home birth audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Home birth fan in United States is more female, around 33.9 years old, with strong Community Orientation tendencies and a notable affinity for Child development.
The key figures that characterise the Home birth profile in United States.
89.2% are female, 10.8% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 89.2% |
| Male | 10.8% |
| Average age | 33.9 |
| Estimated audience size | 664,010 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 31% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 10% |
The strongest cross-interests of the Home birth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water birth | Kids & Family | 99.65× | ||
| 02 | vertbaudet | Fashion & Accessoires | 64.32× | ||
| 03 | Nanny McPhee | Movies & TV | 20.00× | ||
| 04 | Child development | Business & Career | 17.10× | ||
| 05 | Mothercare | Kids & Family | 14.84× | ||
| 06 | International education | Business & Career | 12.65× | ||
| 07 | DoTerra | Beauty & Wellness | 12.48× | ||
| 08 | Maternity clothing | Fashion & Accessoires | 10.11× | ||
| 09 | Baby transport | Kids & Family | 9.70× | ||
| 10 | Bassinet | Kids & Family | 8.62× | ||
| 11 | Child safety seat | Kids & Family | 8.57× | ||
| 12 | Educational toy | Kids & Family | 8.43× | ||
| 13 | Scooby-Doo | Movies & TV | 5.39× | ||
| 14 | Baby food | Kids & Family | 4.53× | ||
| 15 | Kindergarten | Kids & Family | 4.51× | ||
| 16 | Bath and Bodyworks | Shopping | 3.89× | ||
| 17 | Luxury real estate | Business & Career | 3.47× | ||
| 18 | Children's clothing | Fashion & Accessoires | 3.34× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 2.87× | ||
| 20 | Nordstrom rack | Fashion & Accessoires | 2.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.89× | |
| Pet Ownership | JOY | 1.80× | |
| DIY Mentality | THRILL | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.86× | |
| Quality Awareness | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Home birth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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