Home birth Audience in United States
Home birth has an estimated audience of 664,010 people in United States. 89.2% are female, 10.8% are male, average age 33.9. Top brand affinities: Finnair, Khan Academy, Demi Moore, Google Maps, Capital One.
Top brand affinities include Finnair, Khan Academy, Demi Moore, with strongest over-indexing on Finnair (675× the country average). Demographically, the Home birth audience skews more female with an average age of 33.9, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality.
Category: Kids & Family · Type: Topic
Demographics of Home birth fans
| Metric | Value |
|---|---|
| Female | 89.2% |
| Male | 10.8% |
| Average age | 33.9 |
| Estimated audience size | 664,010 |
Audience persona
The typical Home birth fan in United States is more female, around 33.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Khan Academy | 21.51× | Business & Career |
| Demi Moore | 23.18× | Movies & TV |
| Google Maps | 9.71× | Internet & Social Media |
| Capital One | 9.71× | Business & Career |
| Billy Bob Thornton | 18.5× | Movies & TV |
| Indeed.com | 7.12× | Business & Career |
| This Is Us (TV series) | 24.16× | Movies & TV |
| Elizabeth Taylor | 19.84× | Movies & TV |
| Audrey Hepburn | 23.93× | Movies & TV |
| Kendra Scott | 17.23× | Fashion & Accessoires |
| Catherine Zeta-Jones | 17.93× | Movies & TV |
| Circle K | 10.92× | Shopping |
| Child development | 11.77× | Business & Career |
| Water birth | 78.73× | Kids & Family |
| Google News | 8.98× | News |
| Blake Lively | 14.06× | Movies & TV |
| Full House | 22.96× | Movies & TV |
| AccuWeather | 8.85× | Home & Garden |
| Scooby-Doo | 7.33× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.02 |
| DIY Mentality | THRILL | 1.74 |
| Pet Ownership | JOY | 1.62 |
| Community Orientation | OPEN | 1.33 |
| Sustainability | BALANCE | 1.31 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.4% |
| Spain | 2.9% |
| Germany | 2.8% |
See Home birth audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home birth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.