Teething Audience in Germany
Teething has an estimated audience of 388,480 people in Germany. 75.0% are female, 25.0% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Parental leave, Baby food, Powdered milk, Child safety seat, Romper suit.
The average Teething fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Parental leave, Baby food, Powdered milk, with strongest over-indexing on Parental leave (22.08× the country average). Demographically, the Teething audience skews more female with an average age of 39.1, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Teething fans
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 39.1 |
| Estimated audience size | 388,480 |
Audience persona
The typical Teething fan in Germany is more female, around 39.1 years old, with strong DIY Mentality tendencies and a notable affinity for Parental leave.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,795 | 0.69× |
| Bayern | 49,792 | 0.8× |
| Berlin | 48,472 | 2.79× |
| Baden-Württemberg | 40,787 | 0.77× |
| Hessen | 30,168 | 1.02× |
| Niedersachsen | 21,895 | 0.58× |
| Rheinland-Pfalz | 16,165 | 0.83× |
| Schleswig-Holstein | 10,233 | 0.73× |
| Sachsen | 9,173 | 0.48× |
| Thüringen | 7,942 | 0.8× |
| Brandenburg | 7,830 | 0.65× |
| Sachsen-Anhalt | 7,714 | 0.77× |
| Mecklenburg-Vorpommern | 6,784 | 0.91× |
| Saarland | 6,744 | 1.41× |
| Hamburg | 6,734 | 0.77× |
| Bremen | 6,618 | 1.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parental leave | 22.08× | Kids & Family |
| Baby food | 12.6× | Kids & Family |
| Powdered milk | 20.55× | Kids & Family |
| Child safety seat | 12.86× | Kids & Family |
| Romper suit | 14.59× | Fashion & Accessoires |
| Child care | 8.39× | Kids & Family |
| Do it yourself (DIY) | 4.1× | Home & Garden |
| Pampers | 9.08× | Kids & Family |
| Bassinet | 12.17× | Kids & Family |
| Preschool | 10.05× | Kids & Family |
| Kitchen garden | 22.14× | Home & Garden |
| Maternity clothing | 16.4× | Fashion & Accessoires |
| Early childhood education | 8.23× | Business & Career |
| Baby transport | 8.16× | Kids & Family |
| Primark | 3.99× | Shopping |
| Diaper | 8.06× | Kids & Family |
| JACK & JONES | 18.3× | Fashion & Accessoires |
| vertbaudet | 9.25× | Fashion & Accessoires |
| Ernsting's family | 4.64× | Shopping |
| Children's clothing | 3.95× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.23 |
| Family Orientation | CONSERVATISM | 2.2 |
| Indulgence | JOY | 1.58 |
| Creativity | OPEN | 1.47 |
| Sports Activity | POWER | 1.35 |
| Healthy Lifestyle | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| United Kingdom | 11.7% |
| Japan | 6.8% |
See Teething audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Teething have in Germany?
Teething has an estimated audience of 388,480 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Teething fans?
75.0% of Teething fans are female, 25.0% are male, with an average age of 39.1 years.
Which brands do Teething fans like most?
Teething fans show strongest brand affinity for Parental leave (22.08×), Baby food (12.6×), and Powdered milk (20.55×) over the country average.
Where do Teething fans live in Germany?
Teething fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,795), Bayern (reach 49,792), and Berlin (reach 48,472). These three regions account for the largest share of the active audience.
What other brands do Teething fans also like?
Beyond Teething itself, the audience over-indexes on Baby food (12.6×), Powdered milk (20.55×), Child safety seat (12.86×), and Romper suit (14.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Teething. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.