Rascasse Audience Intelligence

Teething Audience in Germany

A data profile of the people who buy, follow and care about Teething in Germany — modelled from more than twelve digital signal sources. Teething has an estimated audience of 388,480 people in Germany.

#5362among Topic in Germany#289in Kids & Family

The average Teething fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Parental leave, Powdered milk, Baby food, with strongest over-indexing on Parental leave (40.61× the country average).

Demographically, the Teething audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Teething fan in Germany is more female, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for Parental leave.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Teething profile in Germany.

Audience size
388K
in Germany
Gender
75.0%♀
25.0% male
Age
39.1
average years
Country rank
#14339
Topic in Germany
Fig. 01

Search interest · 12-month trend

+204%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Teething fans

75.0% are female, 25.0% are male, average age 39.1.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Teething audience in Germany
MetricValue
Female75.0%
Male25.0%
Average age39.1
Estimated audience size388,480
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Teething audience in Germany
Age bracketShare%
16-1911%
20-2930%
30-3924%
40-4916%
50+19%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Teething audience comes from Germany.

Worldwide audience distribution share by country for Teething
CountryShare
United States25.7%
United Kingdom11.7%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Teething audience in Germany is strongest.

Fig. 05

Top regions by affinity

Teething fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K2.10×
02Bremen~4K1.24×
03Saarland~5K1.12×
04Hessen~30K1.02×
05Mecklenburg-Vorpommern~7K0.98×
06Hamburg~8K0.96×
07Thüringen~9K0.95×
08Rheinland-Pfalz~20K0.94×
09Sachsen-Anhalt~9K0.94×
10Bayern~60K0.91×
11Brandenburg~10K0.91×
12Schleswig-Holstein~10K0.90×
13Baden-Württemberg~50K0.87×
14Sachsen~20K0.84×
15Niedersachsen~30K0.80×
16Nordrhein-Westfalen~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Teething, Germany
0.79×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Teething audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Teething audience
#·InterestCategoryAffinity×
01SwaddlingKids & Family62.72×
02Parental leaveKids & Family40.61×
03Powdered milkKids & Family40.41×
04Kitchen gardenHome & Garden30.63×
05StokkeKids & Family29.03×
06Johnson & JohnsonBeauty & Wellness26.19×
07Child safety seatKids & Family24.36×
08AdoptionKids & Family23.37×
09Baby foodKids & Family18.39×
10Maternity clothingFashion & Accessoires18.08×
11Romper suitFashion & Accessoires15.69×
12PreschoolKids & Family14.45×
13Educational toyKids & Family14.43×
14BassinetKids & Family12.92×
15Early childhood educationBusiness & Career11.51×
16HomeschoolingPolitics & Society10.50×
17Child careKids & Family8.01×
18Picture bookLiterature7.39×
19VolunteeringPolitics & Society6.53×
20Do it yourself (DIY)Home & Garden3.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Teething audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Teething audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.28×
DIY MentalityTHRILL2.11×
IndulgenceJOY2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Teething audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.55×
PatriotismCONSERVATISM0.84×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Teething have in Germany?

Teething has an estimated audience of 388,480 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Teething fans?

75.0% of Teething fans are female, 25.0% are male, with an average age of 39.1 years.

03

Which brands do Teething fans like most?

Teething fans show strongest brand affinity for Parental leave (40.61×), Powdered milk (40.41×), and Baby food (18.39×) over the country average.

04

Where do Teething fans live in Germany?

Teething fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Teething fans also like?

Beyond Teething itself, the audience over-indexes on Powdered milk (40.41×), Baby food (18.39×), Child safety seat (24.36×), and Adoption (23.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Teething audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Teething. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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