Rascasse Audience Intelligence

Teething Audience in United States

A data profile of the people who buy, follow and care about Teething in United States — modelled from more than twelve digital signal sources. Teething has an estimated audience of 1,564,493 people in United States.

#7132among Topic in United States#356in Kids & Family

The average Teething fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Child development, Baby food, Mothercare, with strongest over-indexing on Child development (34.91× the country average).

Demographically, the Teething audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Teething fan in United States is more female, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Teething profile in United States.

Audience size
1.6M
in United States
Gender
87.2%♀
12.8% male
Age
35.4
average years
Country rank
#17202
Topic in United States
Fig. 01

Search interest · 12-month trend

+413%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Teething fans

87.2% are female, 12.8% are male, average age 35.4.

Fig. 02

Gender split

87.2%
Female
12.8%
Male
Demographic split for Teething audience in United States
MetricValue
Female87.2%
Male12.8%
Average age35.4
Estimated audience size1,564,493
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Teething audience in United States
Age bracketShare%
16-1921%
20-2934%
30-3919%
40-4913%
50+13%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Teething audience comes from United States.

Worldwide audience distribution share by country for Teething
CountryShare
United States25.7%
United Kingdom11.7%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Teething audience in United States is strongest.

Fig. 05

Top regions by affinity

Teething fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~30K1.25×
02Washington~40K1.21×
03New Hampshire~7K1.20×
04Massachusetts~40K1.19×
05Connecticut~20K1.16×
06Wisconsin~30K1.15×
07Maine~6K1.15×
08Vermont~3K1.14×
09North Dakota~4K1.12×
10Virginia~40K1.10×
11Oregon~20K1.10×
12North Carolina~50K1.09×
13South Dakota~4K1.07×
14Nebraska~8K1.06×
15Montana~5K1.06×
16Missouri~30K1.05×
17Pennsylvania~50K1.04×
18Maryland~30K1.04×
19Iowa~10K1.04×
20Michigan~40K1.03×
21Idaho~8K1.03×
22Alaska~3K1.03×
23California~200K1.01×
24Illinois~50K1.01×
25Indiana~30K1.00×
26Colorado~20K1.00×
27Rhode Island~5K1.00×
28New York~90K0.99×
29Ohio~50K0.98×
30Kansas~10K0.98×
31Delaware~4K0.98×
32West Virginia~7K0.97×
33New Jersey~40K0.96×
34Texas~100K0.95×
35South Carolina~20K0.94×
36Utah~10K0.94×
37Georgia~50K0.93×
38Hawaii~6K0.93×
39Arizona~30K0.91×
40Tennessee~30K0.91×
41Oklahoma~20K0.91×
42Arkansas~10K0.91×
43Louisiana~20K0.90×
44New Mexico~7K0.90×
45Alabama~20K0.89×
46Kentucky~20K0.88×
47Mississippi~10K0.87×
48Washington, District of Columbia~4K0.87×
49Nevada~10K0.80×
50Florida~80K0.79×
Fig. 06

Affinity by region

Affinity by region — Teething, United States
0.79×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Teething audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Teething audience
#·InterestCategoryAffinity×
01Child developmentBusiness & Career34.91×
02Parental leaveKids & Family30.43×
03MothercareKids & Family29.55×
04Baby foodKids & Family22.07×
05Baby transportKids & Family9.80×
06Child safety seatKids & Family9.16×
07BassinetKids & Family8.76×
08Early childhood educationBusiness & Career7.95×
09Breast pumpKids & Family7.93×
10KindergartenKids & Family7.83×
11BreastfeedingKids & Family7.27×
12PreschoolKids & Family6.20×
13Scooby-DooMovies & TV5.20×
14BlanketHome & Garden4.31×
15Child careKids & Family4.23×
16MilkFood & Beverages3.75×
17Bath and BodyworksShopping3.45×
18EtsyFashion & Accessoires2.26×
19ToysGames1.88×
20Old NavyFashion & Accessoires1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Teething audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Teething audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.78×
Price SensitivityPREMIUM1.66×
IndulgenceJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Teething audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Risk AppetiteTHRILL0.88×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Teething have in United States?

Teething has an estimated audience of 1,564,493 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Teething fans?

87.2% of Teething fans are female, 12.8% are male, with an average age of 35.4 years.

03

Which brands do Teething fans like most?

Teething fans show strongest brand affinity for Child development (34.91×), Baby food (22.07×), and Mothercare (29.55×) over the country average.

04

Where do Teething fans live in United States?

Teething fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Teething fans also like?

Beyond Teething itself, the audience over-indexes on Baby food (22.07×), Mothercare (29.55×), Parental leave (30.43×), and Kindergarten (7.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Teething audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Teething. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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