Rascasse Audience Intelligence

Scar Audience in United States

A data profile of the people who buy, follow and care about Scar in United States — modelled from more than twelve digital signal sources. Scar has an estimated audience of 7,119,436 people in United States.

#12among Skin in United States#2984among Topic in United States#114in Beauty & Wellness

The average Scar fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Skin care, Eyelash extensions, with strongest over-indexing on Genetics (1.93× the country average).

Demographically, the Scar audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scar fan in United States is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Genetics.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scar profile in United States.

Audience size
7.1M
in United States
Gender
76.1%♀
23.9% male
Age
39.9
average years
Country rank
#4940
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scar fans

76.1% are female, 23.9% are male, average age 39.9.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for Scar audience in United States
MetricValue
Female76.1%
Male23.9%
Average age39.9
Estimated audience size7,119,436
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Scar audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4923%
50+20%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Scar audience comes from United States.

Worldwide audience distribution share by country for Scar
CountryShare
United States20.5%
Indonesia5.3%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scar audience in United States is strongest.

Fig. 05

Top regions by affinity

Scar fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K1.27×
02Texas~800K1.25×
03Georgia~300K1.22×
04Arkansas~70K1.18×
05Alabama~100K1.17×
06Florida~600K1.16×
07South Carolina~100K1.16×
08Louisiana~100K1.15×
09Oklahoma~90K1.15×
10North Carolina~200K1.14×
11Arizona~200K1.10×
12California~800K1.08×
13Alaska~20K1.08×
14Kentucky~100K1.07×
15Idaho~40K1.06×
16Virginia~200K1.05×
17Utah~70K1.05×
18New Mexico~40K1.05×
19Missouri~100K1.04×
20Indiana~100K1.03×
21West Virginia~30K1.03×
22Kansas~60K1.02×
23Nebraska~40K1.01×
24South Dakota~20K1.01×
25Tennessee~100K1.00×
26Maryland~100K0.99×
27Hawaii~30K0.98×
28Illinois~200K0.97×
29Ohio~200K0.97×
30Nevada~70K0.97×
31Pennsylvania~200K0.96×
32Washington~100K0.96×
33Iowa~60K0.96×
34North Dakota~10K0.96×
35Montana~20K0.95×
36Delaware~20K0.94×
37New York~400K0.92×
38New Jersey~200K0.92×
39Maine~20K0.92×
40Michigan~200K0.91×
41Colorado~100K0.90×
42Wisconsin~100K0.90×
43Oregon~70K0.90×
44Minnesota~90K0.89×
45Connecticut~60K0.87×
46New Hampshire~20K0.84×
47Massachusetts~100K0.83×
48Rhode Island~20K0.83×
49Vermont~10K0.82×
50Washington, District of Columbia~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Scar, United States
0.76×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scar audience
#·InterestCategoryAffinity×
01Life extensionHealth2.75×
02WaxingBeauty & Wellness2.58×
03Eyelash extensionsBeauty & Wellness2.53×
04Hair removalBeauty & Wellness2.50×
05CollagenBeauty & Wellness2.45×
06HormoneHealth2.42×
07DermatologyBeauty & Wellness2.27×
08Robert RedfordMovies & TV2.22×
09BestsellerLiterature2.06×
10MoisturizerHome & Garden2.02×
11Hair ironBeauty & Wellness1.96×
12GeneticsKids & Family1.93×
13Discount storesShopping1.65×
14Britney SpearsMusic & Radio1.64×
15Stress (biology)Health1.64×
16Skin careBeauty & Wellness1.63×
17J. C. PenneyShopping1.62×
18Real propertyHome & Garden1.62×
19PharmacyBusiness & Career1.57×
20Five BelowShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scar audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.44×
Career OrientationPOWER1.34×
Price SensitivityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scar audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Risk AppetiteTHRILL0.83×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scar have in United States?

Scar has an estimated audience of 7,119,436 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scar fans?

76.1% of Scar fans are female, 23.9% are male, with an average age of 39.9 years.

03

Which brands do Scar fans like most?

Scar fans show strongest brand affinity for Genetics (1.93×), Skin care (1.63×), and Eyelash extensions (2.53×) over the country average.

04

Where do Scar fans live in United States?

Scar fans in United States are most concentrated in California (reach ~800K), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Scar fans also like?

Beyond Scar itself, the audience over-indexes on Skin care (1.63×), Eyelash extensions (2.53×), Waxing (2.58×), and Hair removal (2.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in United States

See Scar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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