Scar Audience in United States
Scar has an estimated audience of 7,119,436 people in United States. 76.1% are female, 23.9% are male, average age 39.9. Top brand affinities: Hormone, Skin care, Eyelash extensions, Dentistry, Dollar General.
Top brand affinities include Hormone, Skin care, Eyelash extensions, with strongest over-indexing on Hormone (3.56× the country average). Demographically, the Scar audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Travelling.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Scar fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 39.9 |
| Estimated audience size | 7,119,436 |
Audience persona
The typical Scar fan in United States is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Hormone.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hormone | 3.56× | Health |
| Skin care | 1.9× | Beauty & Wellness |
| Eyelash extensions | 2.96× | Beauty & Wellness |
| Dentistry | 2.29× | Business & Career |
| Dollar General | 1.58× | Shopping |
| Made in USA | 2.39× | Business & Career |
| Anti-aging cream | 2.76× | Beauty & Wellness |
| Personal care | 1.71× | Health |
| Hair removal | 2.68× | Beauty & Wellness |
| Waxing | 2.7× | Beauty & Wellness |
| J. C. Penney | 1.86× | Shopping |
| Sephora | 1.55× | Shopping |
| Genetics | 1.72× | Kids & Family |
| Hair straightening | 2.22× | Beauty & Wellness |
| Wedding dress | 2.47× | Fashion & Accessoires |
| Moisturizer | 2.06× | Home & Garden |
| Real property | 1.84× | Home & Garden |
| Concealer | 3.24× | Beauty & Wellness |
| Hair iron | 2.39× | Beauty & Wellness |
| Hair coloring | 2.04× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| Travelling | THRILL | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
| Creativity | OPEN | 1.16 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Quality Awareness | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Indonesia | 5.3% |
| United Kingdom | 5.2% |
See Scar audiences in other countries
More Skin audiences in United States
- Skin (69,035,858)
- Skin care (50,341,251)
- Ageing (29,005,514)
- Natural skin care (24,257,887)
- Anti-aging cream (20,419,606)
How to read this data
Audience size is the estimated number of people in United States who actively search for Scar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.