Scar Audience in United States
Scar has an estimated audience of 7,119,436 people in United States. 76.1% are female, 23.9% are male, average age 39.9. Top brand affinities: Jingoism, Tierra Cali, Fast Five, Tierra caliente, Further education.
Top brand affinities include Jingoism, Tierra Cali, Fast Five, with strongest over-indexing on Jingoism (1.55× the country average). Demographically, the Scar audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Travelling.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Scar fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 39.9 |
| Estimated audience size | 7,119,436 |
Audience persona
The typical Scar fan in United States is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Jingoism.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jingoism | 1.55× | Politics & Society |
| Tierra Cali | 3.83× | Travel & Leisure |
| Fast Five | 2.99× | Movies & TV |
| Tierra caliente | 2.76× | Travel & Leisure |
| Further education | 2.5× | Kids & Family |
| Software widget | 3.43× | Technology & Electronics |
| Kingdom of Judah | 1.66× | Politics & Society |
| Brunello Cucinelli | 1.7× | Fashion & Accessoires |
| Lebanese cuisine | 1.55× | Food & Beverages |
| Al Ahly SC | 1.67× | Sports |
| Lion of Judah | 2.96× | |
| Sub Zero (Official) | 1.79× | Literature |
| Bugatti Chiron | 1.91× | Cars & Mobility |
| E-box | 2.16× | Health |
| Alaskan Husky | 2.6× | Pets & Animals |
| Cachorros | 2.07× | Pets & Animals |
| Voltron: Legendary Defender | 2.48× | Movies & TV |
| Certified diabetes educator | 2.01× | Business & Career |
| California University of Pennsylvania | 2.97× | Business & Career |
| New York Harbor | 1.78× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| Travelling | THRILL | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
| Creativity | OPEN | 1.16 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Quality Awareness | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Indonesia | 5.3% |
| United Kingdom | 5.2% |
See Scar audiences in other countries
More Skin audiences in United States
- Skin (69,035,858)
- Skin care (50,341,251)
- Ageing (29,005,514)
- Natural skin care (24,257,887)
- Anti-aging cream (20,419,606)
How to read this data
Audience size is the estimated number of people in United States who actively search for Scar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.