Rascasse Audience Intelligence

Scar Audience in Germany

A data profile of the people who buy, follow and care about Scar in Germany — modelled from more than twelve digital signal sources. Scar has an estimated audience of 238,965 people in Germany.

#16among Skin in Germany#6868among Topic in Germany#269in Beauty & Wellness

The average Scar fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Aesthetic medicine, Face powder, Nail salon, with strongest over-indexing on Aesthetic medicine (56.45× the country average).

Demographically, the Scar audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Scar fan in Germany is more female, around 36.0 years old, with strong Individualism tendencies and a notable affinity for Aesthetic medicine.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scar profile in Germany.

Audience size
239K
in Germany
Gender
70.1%♀
29.9% male
Age
36.0
average years
Country rank
#20260
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scar fans

70.1% are female, 29.9% are male, average age 36.0.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Scar audience in Germany
MetricValue
Female70.1%
Male29.9%
Average age36.0
Estimated audience size238,965
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Scar audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3922%
40-4921%
50+10%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Scar audience comes from Germany.

Worldwide audience distribution share by country for Scar
CountryShare
United States20.5%
Indonesia5.3%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Scar fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.16×
02Nordrhein-Westfalen~60K1.14×
03Rheinland-Pfalz~10K1.10×
04Baden-Württemberg~40K1.09×
05Bremen~2K1.06×
06Bayern~40K1.02×
07Hamburg~5K1.02×
08Niedersachsen~20K1.01×
09Saarland~3K0.99×
10Thüringen~6K0.97×
11Berlin~10K0.96×
12Schleswig-Holstein~8K0.93×
13Sachsen~10K0.92×
14Brandenburg~7K0.92×
15Mecklenburg-Vorpommern~4K0.88×
16Sachsen-Anhalt~5K0.87×
Fig. 06

Affinity by region

Affinity by region — Scar, Germany
0.87×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scar audience
#·InterestCategoryAffinity×
01Aesthetic medicineBusiness & Career56.45×
02Underarm hairBeauty & Wellness17.85×
03Face powderBeauty & Wellness8.57×
04CleanserBeauty & Wellness7.55×
05Nail salonBeauty & Wellness6.37×
06Eye linerBeauty & Wellness5.80×
07Eyelash extensionsBeauty & Wellness5.14×
08Lip glossBeauty & Wellness5.00×
09Permanent makeupBeauty & Wellness4.36×
10ConcealerBeauty & Wellness4.29×
11Artificial nailsBeauty & Wellness4.11×
12ManicureBeauty & Wellness4.07×
13Eye shadowBeauty & Wellness3.50×
14LipstickBeauty & Wellness3.41×
15Hair removalBeauty & Wellness3.30×
16Taylor SwiftMusic & Radio2.62×
17Netto Marken-DiscountShopping2.20×
18Skin careBeauty & Wellness2.14×
19TikTokInternet & Social Media1.64×
20TagesschauMovies & TV1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scar audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.62×
SpiritualityBALANCE1.55×
ExtroversionTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scar audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
PatriotismCONSERVATISM0.90×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scar have in Germany?

Scar has an estimated audience of 238,965 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Scar fans?

70.1% of Scar fans are female, 29.9% are male, with an average age of 36.0 years.

03

Which brands do Scar fans like most?

Scar fans show strongest brand affinity for Aesthetic medicine (56.45×), Face powder (8.57×), and Nail salon (6.37×) over the country average.

04

Where do Scar fans live in Germany?

Scar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Scar fans also like?

Beyond Scar itself, the audience over-indexes on Face powder (8.57×), Nail salon (6.37×), Eyelash extensions (5.14×), and Eye liner (5.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in Germany

See Scar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Scar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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