Scar Audience in Germany
Scar has an estimated audience of 238,965 people in Germany. 70.1% are female, 29.9% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aesthetic medicine, Western Union, Face powder, Eyelash extensions, Cleanser.
The average Scar fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aesthetic medicine, Western Union, Face powder, with strongest over-indexing on Aesthetic medicine (40.16× the country average). Demographically, the Scar audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Sports Activity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Scar fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 36.0 |
| Estimated audience size | 238,965 |
Audience persona
The typical Scar fan in Germany is more female, around 36.0 years old, with strong Sports Activity tendencies and a notable affinity for Aesthetic medicine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,098 | 1.19× |
| Bayern | 39,573 | 1.03× |
| Baden-Württemberg | 36,487 | 1.12× |
| Niedersachsen | 24,209 | 1.04× |
| Hessen | 21,655 | 1.19× |
| Rheinland-Pfalz | 13,345 | 1.11× |
| Sachsen | 10,719 | 0.91× |
| Berlin | 10,657 | 1× |
| Schleswig-Holstein | 7,874 | 0.92× |
| Brandenburg | 6,832 | 0.92× |
| Thüringen | 5,632 | 0.92× |
| Hamburg | 5,540 | 1.03× |
| Sachsen-Anhalt | 5,097 | 0.82× |
| Mecklenburg-Vorpommern | 3,764 | 0.83× |
| Saarland | 2,723 | 0.93× |
| Bremen | 2,121 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aesthetic medicine | 40.16× | Business & Career |
| Western Union | 6.78× | Business & Career |
| Face powder | 7.73× | Beauty & Wellness |
| Eyelash extensions | 5.53× | Beauty & Wellness |
| Cleanser | 9.29× | Beauty & Wellness |
| Eye liner | 5.92× | Beauty & Wellness |
| Nail salon | 5.35× | Beauty & Wellness |
| Netto Marken-Discount | 2.33× | Shopping |
| Real property | 4.46× | Home & Garden |
| Lip gloss | 5.07× | Beauty & Wellness |
| Permanent makeup | 4× | Beauty & Wellness |
| Pets | 1.66× | Pets & Animals |
| Manicure | 3.85× | Beauty & Wellness |
| Artificial nails | 4.27× | Beauty & Wellness |
| Skin care | 2.76× | Beauty & Wellness |
| Bored Panda | 8.92× | Internet & Social Media |
| Satire | 3.62× | Literature |
| Shampoo | 3.33× | Beauty & Wellness |
| Anti-aging cream | 3.85× | Beauty & Wellness |
| Automobiles | 1.58× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.37 |
| Price Sensitivity | PREMIUM | 1.33 |
| Design Affinity | PREMIUM | 1.31 |
| Pet Ownership | JOY | 1.26 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Indonesia | 5.3% |
| United Kingdom | 5.2% |
See Scar audiences in other countries
More Skin audiences in Germany
- Skin care (8,184,984)
- Skin (7,841,678)
- Natural skin care (4,095,593)
- Anti-aging cream (3,700,639)
- Ageing (2,205,788)
Frequently asked questions
How many fans does Scar have in Germany?
Scar has an estimated audience of 238,965 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scar fans?
70.1% of Scar fans are female, 29.9% are male, with an average age of 36.0 years.
Which brands do Scar fans like most?
Scar fans show strongest brand affinity for Aesthetic medicine (40.16×), Western Union (6.78×), and Face powder (7.73×) over the country average.
Where do Scar fans live in Germany?
Scar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,098), Bayern (reach 39,573), and Baden-Württemberg (reach 36,487). These three regions account for the largest share of the active audience.
What other brands do Scar fans also like?
Beyond Scar itself, the audience over-indexes on Western Union (6.78×), Face powder (7.73×), Eyelash extensions (5.53×), and Cleanser (9.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.