Neck Audience in United States

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Neck has an estimated audience of 15,279,756 people in United States. 72.0% are female, 28.0% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Google News, CarGurus.

The average Neck fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.33× the country average). Demographically, the Neck audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Neck fans

Demographic split for Neck audience in United States
MetricValue
Female72.0%
Male28.0%
Average age41.4
Estimated audience size15,279,756

Audience persona

The typical Neck fan in United States is more female, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Neck in United States
RegionReachAffinity
California2,045,3011.22×
Texas1,501,9701.14×
Florida1,106,3801.07×
New York1,024,7361.2×
North Carolina710,8571.55×
Illinois537,3701.06×
Georgia502,2991.07×
Pennsylvania487,8100.95×
Ohio448,2880.95×
Michigan415,9431.04×
Virginia410,3401.1×
New Jersey403,3861.04×
Arizona350,2361.12×
Tennessee321,9201.05×
Washington321,8861.05×
Massachusetts309,1181.03×
Maryland290,1721.1×
Louisiana280,5701.42×
Alabama278,9841.31×
Indiana272,0460.97×
Missouri240,5700.98×
South Carolina235,5161.02×
Minnesota225,6351.03×
Kentucky214,1961.12×
Colorado212,9300.88×
Wisconsin199,4030.87×
Oklahoma182,0811.07×
Oregon175,4731×
Mississippi158,6701.26×
Connecticut155,0421.01×
Nevada151,2751.02×
Arkansas139,7161.11×
Utah118,8570.87×
Kansas111,7100.93×
Iowa109,9560.87×
Nebraska73,4380.96×
New Mexico71,9760.94×
West Virginia65,3240.92×
Hawaii63,2780.96×
Idaho58,3090.76×
Delaware50,3851.2×
Maine47,1450.86×
New Hampshire45,7280.76×
Rhode Island40,1360.83×
Washington, District of Columbia39,3140.86×
Montana33,4830.79×
Alaska28,2080.86×
South Dakota27,4310.78×
North Dakota24,1510.77×
Vermont19,7120.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Neck audience
BrandAffinityCategory
Google Maps4.33×Internet & Social Media
Capital One4.2×Business & Career
Indeed.com3.7×Business & Career
Google News4.25×News
CarGurus3.75×Cars & Mobility
MSN2.38×News
Circle K4.14×Shopping
Enterprise Rent-A-Car3.54×Cars & Mobility
Diane Keaton3.56×Movies & TV
AccuWeather3.6×Home & Garden
Beetlejuice2.68×Movies & TV
DeviantArt3.82×Internet & Social Media
Khan Academy4.48×Business & Career
Real property2.82×Home & Garden
ICloud4.82×Technology & Electronics
Dakota Johnson4.94×Movies & TV
Kendra Scott5.39×Fashion & Accessoires
Hobby Lobby1.96×Home & Garden
Do it yourself (DIY)1.69×Home & Garden
Dentistry2.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Neck audience
TraitClusterScore
Luxury OrientationPREMIUM1.65
SustainabilityBALANCE1.4
Design AffinityPREMIUM1.33
ExtroversionTHRILL1.3
DIY MentalityTHRILL1.29
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Neck
CountryShare
United States20.3%
Japan5.5%
United Kingdom4.1%

See Neck audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Neck have in United States?

Neck has an estimated audience of 15,279,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Neck fans?

72.0% of Neck fans are female, 28.0% are male, with an average age of 41.4 years.

Which brands do Neck fans like most?

Neck fans show strongest brand affinity for Google Maps (4.33×), Capital One (4.2×), and Indeed.com (3.7×) over the country average.

Where do Neck fans live in United States?

Neck fans in United States are most concentrated in California (reach 2,045,301), Texas (reach 1,501,970), and Florida (reach 1,106,380). These three regions account for the largest share of the active audience.

What other brands do Neck fans also like?

Beyond Neck itself, the audience over-indexes on Capital One (4.2×), Indeed.com (3.7×), Google News (4.25×), and CarGurus (3.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Neck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.