A data profile of the people who buy, follow and care about Neck in United Kingdom — modelled from more than twelve digital signal sources. Neck has an estimated audience of 3,057,193 people in United Kingdom.
The average Neck fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Volunteering, Wikipedia, Flightradar24, with strongest over-indexing on Volunteering (2.98× the country average).
Demographically, the Neck audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Neck fan in United Kingdom is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Volunteering.
The key figures that characterise the Neck profile in United Kingdom.
79.0% are female, 21.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 43.5 |
| Estimated audience size | 3,057,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Neck audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 5.5% |
| United Kingdom | 4.1% |
Where the Neck audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.43× | |
| 02 | England | ~2.5M | 1.37× | |
| 03 | Yorkshire and the Humber | ~300K | 1.35× | |
| 04 | North East | ~100K | 1.14× | |
| 05 | East of England | ~300K | 1.07× | |
| 06 | Wales | ~200K | 0.94× | |
| 07 | Northern Ireland | ~90K | 0.91× | |
| 08 | South East | ~400K | 0.90× | |
| 09 | Scotland | ~200K | 0.85× | |
| 10 | South West | ~200K | 0.83× | |
| 11 | East Midlands | ~200K | 0.82× | |
| 12 | North West | ~200K | 0.64× |
The strongest cross-interests of the Neck audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 7.27× | ||
| 02 | Hormone | Health | 4.81× | ||
| 03 | Adoption | Kids & Family | 3.19× | ||
| 04 | Wikipedia | Internet & Social Media | 3.03× | ||
| 05 | Volunteering | Politics & Society | 2.98× | ||
| 06 | Mother's Day | Kids & Family | 2.79× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 2.78× | ||
| 08 | Dentistry | Business & Career | 2.63× | ||
| 09 | Refrigerator | Home & Garden | 2.59× | ||
| 10 | Risk management | Business & Career | 2.55× | ||
| 11 | Hot tub | Home & Garden | 2.47× | ||
| 12 | Mobile home | Cars & Mobility | 2.40× | ||
| 13 | Hobby | Home & Garden | 2.25× | ||
| 14 | Esso | Cars & Mobility | 2.06× | ||
| 15 | Internet & Social Media | 1.87× | |||
| 16 | Kitchen | Home & Garden | 1.80× | ||
| 17 | Aldi | Shopping | 1.80× | ||
| 18 | Distilled beverage | Food & Beverages | 1.73× | ||
| 19 | Weddings | Kids & Family | 1.63× | ||
| 20 | Skin care | Beauty & Wellness | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.85× | |
| Healthy Lifestyle | BALANCE | 1.39× | |
| Extroversion | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.99× | |
| Need for Security | CONSERVATISM | 1.01× | |
| Social Media Usage | JOY | 1.02× |
Neck has an estimated audience of 3,057,193 people in United Kingdom, concentrated in England and South East.
79.0% of Neck fans are female, 21.0% are male, with an average age of 43.5 years.
Neck fans show strongest brand affinity for Volunteering (2.98×), Wikipedia (3.03×), and Flightradar24 (7.27×) over the country average.
Neck fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Neck itself, the audience over-indexes on Wikipedia (3.03×), Flightradar24 (7.27×), Hobby (2.25×), and Kitchen (1.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Neck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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