Rascasse Audience Intelligence

Neck Audience in Germany

A data profile of the people who buy, follow and care about Neck in Germany — modelled from more than twelve digital signal sources. Neck has an estimated audience of 1,342,433 people in Germany.

#2590among Topic in Germany#143in Health

The average Neck fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include General practitioner, Humboldt University of Berlin, Uric acid, with strongest over-indexing on General practitioner (26.92× the country average).

Demographically, the Neck audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Neck fan in Germany is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for General practitioner.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neck profile in Germany.

Audience size
1.3M
in Germany
Gender
73.4%♀
26.6% male
Age
38.7
average years
Country rank
#4944
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Neck fans

73.4% are female, 26.6% are male, average age 38.7.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for Neck audience in Germany
MetricValue
Female73.4%
Male26.6%
Average age38.7
Estimated audience size1,342,433
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Neck audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3923%
40-4924%
50+15%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Neck audience comes from Germany.

Worldwide audience distribution share by country for Neck
CountryShare
United States20.3%
Japan5.5%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neck audience in Germany is strongest.

Fig. 05

Top regions by affinity

Neck fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.12×
02Hessen~100K1.12×
03Hamburg~30K1.12×
04Nordrhein-Westfalen~300K1.07×
05Berlin~60K1.07×
06Baden-Württemberg~200K1.05×
07Schleswig-Holstein~50K1.03×
08Niedersachsen~100K1.01×
09Brandenburg~40K1.01×
10Bremen~10K1.00×
11Rheinland-Pfalz~70K0.99×
12Saarland~20K0.95×
13Sachsen-Anhalt~30K0.94×
14Sachsen~60K0.90×
15Thüringen~30K0.88×
16Mecklenburg-Vorpommern~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Neck, Germany
0.82×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neck audience
#·InterestCategoryAffinity×
01Uric acidHealth66.32×
02Large intestineHealth29.14×
03General practitionerHealth26.92×
04Blood vesselHealth21.17×
05Sarah PaulsonMovies & TV20.00×
06Humboldt University of BerlinBusiness & Career17.85×
07Free University of BerlinBusiness & Career17.34×
08PancreasHealth17.20×
09RWTH Aachen UniversityBusiness & Career12.53×
10Purchase discountShopping6.53×
11Formal wearFashion & Accessoires6.45×
12Art jewelryFashion & Accessoires6.28×
13Kelly OsbourneMusic & Radio5.03×
14PillowHome & Garden4.92×
15NecklaceFashion & Accessoires4.32×
16Face powderBeauty & Wellness4.30×
17Nail salonBeauty & Wellness4.29×
18MangoShopping3.78×
19KitchenHome & Garden2.34×
20TagesschauMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neck audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.24×
Pet OwnershipJOY2.01×
MindfulnessBALANCE1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neck audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Need for SecurityCONSERVATISM0.92×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neck have in Germany?

Neck has an estimated audience of 1,342,433 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Neck fans?

73.4% of Neck fans are female, 26.6% are male, with an average age of 38.7 years.

03

Which brands do Neck fans like most?

Neck fans show strongest brand affinity for General practitioner (26.92×), Humboldt University of Berlin (17.85×), and Uric acid (66.32×) over the country average.

04

Where do Neck fans live in Germany?

Neck fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Neck fans also like?

Beyond Neck itself, the audience over-indexes on Humboldt University of Berlin (17.85×), Uric acid (66.32×), Free University of Berlin (17.34×), and Sarah Paulson (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Neck audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Neck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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