Neck Audience in Germany
Neck has an estimated audience of 1,342,433 people in Germany. 73.4% are female, 26.6% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Delivery, Cachorro, Theocracy, Škoda Kodiaq, Mothercare.
The average Neck fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Delivery, Cachorro, Theocracy, with strongest over-indexing on Home Delivery (3.5× the country average). Demographically, the Neck audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Neck fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 38.7 |
| Estimated audience size | 1,342,433 |
Audience persona
The typical Neck fan in Germany is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Home Delivery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 326,747 | 1.11× |
| Bayern | 226,265 | 1.05× |
| Baden-Württemberg | 200,378 | 1.09× |
| Niedersachsen | 134,363 | 1.03× |
| Hessen | 125,030 | 1.22× |
| Berlin | 68,359 | 1.14× |
| Rheinland-Pfalz | 67,228 | 1× |
| Sachsen | 59,043 | 0.9× |
| Schleswig-Holstein | 49,987 | 1.04× |
| Brandenburg | 41,990 | 1.01× |
| Hamburg | 34,343 | 1.13× |
| Sachsen-Anhalt | 31,570 | 0.91× |
| Thüringen | 28,026 | 0.82× |
| Mecklenburg-Vorpommern | 20,009 | 0.78× |
| Saarland | 14,605 | 0.89× |
| Bremen | 10,917 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Delivery | 3.5× | Food & Beverages |
| Cachorro | 3.68× | Pets & Animals |
| Theocracy | 10.56× | Music & Radio |
| Škoda Kodiaq | 2.06× | Cars & Mobility |
| Mothercare | 1.91× | Kids & Family |
| Bank account | 2.64× | Business & Career |
| Esra Erol | 4.75× | Movies & TV |
| Women's empowerment | 3× | Politics & Society |
| Corfu (regional unit) | 2.44× | Travel & Leisure |
| Commercial mortgage | 1.53× | Business & Career |
| Samanyolu Haber | 3.13× | Movies & TV |
| Ipekyol | 2.42× | Shopping |
| Sixx | 1.69× | Movies & TV |
| Bugatti Chiron | 2.9× | Cars & Mobility |
| Jersey (fabric) | 2.63× | Fashion & Accessoires |
| Fatteh | 5.18× | Food & Beverages |
| Roger Federer | 1.88× | Sports |
| Japanese domestic market | 2.16× | Politics & Society |
| The Hunt (2012 film) | 2.02× | Movies & TV |
| MS Mode | 3.03× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.13 |
| Pet Ownership | JOY | 1.79 |
| Sustainability | BALANCE | 1.75 |
| Creativity | OPEN | 1.67 |
| Price Sensitivity | PREMIUM | 1.67 |
| Design Affinity | PREMIUM | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 5.5% |
| United Kingdom | 4.1% |
See Neck audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Neck have in Germany?
Neck has an estimated audience of 1,342,433 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Neck fans?
73.4% of Neck fans are female, 26.6% are male, with an average age of 38.7 years.
Which brands do Neck fans like most?
Neck fans show strongest brand affinity for Home Delivery (3.5×), Cachorro (3.68×), and Theocracy (10.56×) over the country average.
Where do Neck fans live in Germany?
Neck fans in Germany are most concentrated in Nordrhein-Westfalen (reach 326,747), Bayern (reach 226,265), and Baden-Württemberg (reach 200,378). These three regions account for the largest share of the active audience.
What other brands do Neck fans also like?
Beyond Neck itself, the audience over-indexes on Cachorro (3.68×), Theocracy (10.56×), Škoda Kodiaq (2.06×), and Mothercare (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.