Teen Fashion. Audience in Germany

Teen Fashion. has an estimated audience of 802,032 people in Germany. 60.8% are female, 39.2% are male, average age 31.7. Top brand affinities: Celebrity Fashion, D&R, Livemusic, Vagabond (manga), Judi Dench.

Top brand affinities include Celebrity Fashion, D&R, Livemusic, with strongest over-indexing on Celebrity Fashion (87.81× the country average). Demographically, the Teen Fashion. audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Individualism, Creativity.

Category: Fashion & Accessoires · Type: Topic

Demographics of Teen Fashion. fans

Demographic split for Teen Fashion. audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age31.7
Estimated audience size802,032

Audience persona

The typical Teen Fashion. fan in Germany is more female, around 31.7 years old, with strong Individualism tendencies and a notable affinity for Celebrity Fashion.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Teen Fashion. audience
BrandAffinityCategory
Celebrity Fashion87.81×Fashion & Accessoires
D&R20×Technology & Electronics
Livemusic5.51×Music & Radio
Vagabond (manga)20×Literature
Judi Dench18.7×Movies & TV
Trabzonspor7.86×Sports
Banana Republic13.4×Fashion & Accessoires
Wallet8.77×Fashion & Accessoires
Drop shipping3.93×Shopping
Personalised Gifts6.97×Home & Garden
High School DxD20×Movies & TV
Natural foods4.9×Food & Beverages
H&M2.46×Shopping
Mavi Jeans14.06×Fashion & Accessoires
David Tennant16.08×Movies & TV
Süper Lig6.54×Sports
Florence and the Machine15.13×Music & Radio
Deichmann2.46×Shopping
Harry Potter1.66×Movies & TV
Primark2.72×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Teen Fashion. audience
TraitClusterScore
IndividualismJOY2.94
CreativityOPEN1.73
Career OrientationPOWER1.72
ExtroversionTHRILL1.71
Urban LifestyleOPEN1.64
SustainabilityBALANCE1.51

Worldwide distribution

Worldwide audience distribution share by country for Teen Fashion.
CountryShare
Germany18.7%
United States15.8%
Japan12.8%

See Teen Fashion. audiences in other countries

More Fashion & Accessoires audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Teen Fashion.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.