Rascasse Audience Intelligence

BALDUR-Garten Target Market in Germany

A data profile of the people who buy, follow and care about BALDUR-Garten in Germany — modelled from more than twelve digital signal sources. BALDUR-Garten has an estimated audience of 1,686,287 people in Germany.

#11among Hardware store in Germany#498among Brand in Germany#143in Shopping

The average BALDUR-Garten fan in Germany is 46.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include QVC, toom Baumarkt, Obi (store), with strongest over-indexing on QVC (4.03× the country average).

Demographically, the BALDUR-Garten audience skews more female with an average age of 46.6, and over-indexes on personality traits such as DIY Mentality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BALDUR-Garten fan in Germany is more female, around 46.6 years old, with strong DIY Mentality tendencies and a notable affinity for QVC.

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BALDUR-Garten profile in Germany.

Audience size
1.7M
in Germany
Gender
77.2%♀
22.8% male
Age
46.6
average years
Country rank
#3985
Brand in Germany
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BALDUR-Garten

77.2% are female, 22.8% are male, average age 46.6.

Fig. 02

Gender split

77.2%
Female
22.8%
Male
Demographic split for BALDUR-Garten audience in Germany
MetricValue
Female77.2%
Male22.8%
Average age46.6
Estimated audience size1,686,287
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the BALDUR-Garten audience in Germany
Age bracketShare%
16-194%
20-2910%
30-3923%
40-4931%
50+32%
Fig. 04

Worldwide distribution

81.8%

of the worldwide BALDUR-Garten audience comes from Germany.

Worldwide audience distribution share by country for BALDUR-Garten
CountryShare
Germany81.8%
Austria10.4%
Switzerland6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BALDUR-Garten audience in Germany is strongest.

Fig. 05

Top regions by affinity

BALDUR-Garten customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~90K1.96×
02Thüringen~80K1.87×
03Brandenburg~90K1.72×
04Mecklenburg-Vorpommern~50K1.66×
05Sachsen~100K1.37×
06Rheinland-Pfalz~80K0.93×
07Niedersachsen~100K0.90×
08Saarland~20K0.89×
09Bayern~200K0.76×
10Schleswig-Holstein~40K0.69×
11Baden-Württemberg~200K0.68×
12Hessen~80K0.63×
13Nordrhein-Westfalen~200K0.59×
14Bremen~7K0.52×
15Berlin~40K0.51×
16Hamburg~10K0.38×
Fig. 06

Affinity by region

Affinity by region — BALDUR-Garten, Germany
0.38×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BALDUR-Garten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BALDUR-Garten audience
#·InterestCategoryAffinity×
01toom BaumarktShopping4.43×
02QVCMovies & TV4.03×
03Garden centreHome & Garden3.34×
04GodPolitics & Society3.31×
05HouseplantHome & Garden2.87×
06Home-improvement centerHome & Garden2.81×
07NorwayTravel & Leisure2.53×
08Ernsting's familyShopping2.47×
09BalconyHome & Garden2.42×
10GardenerHome & Garden2.41×
11FressnapfShopping2.36×
12Obi (store)Shopping2.22×
13BauhausShopping2.22×
14Wetter.comHome & Garden2.05×
15BonprixShopping2.03×
16KauflandShopping1.74×
17REWEShopping1.70×
18FlowerHome & Garden1.66×
19RossmannShopping1.62×
20GardenHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BALDUR-Garten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BALDUR-Garten audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.44×
Pet OwnershipJOY1.26×
CreativityOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BALDUR-Garten audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.59×
PatriotismCONSERVATISM0.64×
Career OrientationPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BALDUR-Garten's target market in Germany?

BALDUR-Garten's target market in Germany covers an estimated 1,686,287 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of BALDUR-Garten customers?

77.2% of the BALDUR-Garten audience are female, 22.8% are male, with an average age of 46.6 years.

03

Which brands do BALDUR-Garten fans like most?

BALDUR-Garten fans show strongest brand affinity for QVC (4.03×), toom Baumarkt (4.43×), and Obi (store) (2.22×) over the country average.

04

Where do BALDUR-Garten fans live in Germany?

BALDUR-Garten fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do BALDUR-Garten fans also like?

Beyond BALDUR-Garten itself, the audience over-indexes on toom Baumarkt (4.43×), Obi (store) (2.22×), Bauhaus (2.22×), and Garden centre (3.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hardware store audiences in Germany

See BALDUR-Garten audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BALDUR-Garten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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