BALDUR-Garten Audience in Germany
BALDUR-Garten has an estimated audience of 1,673,799 people in Germany. 77.2% are female, 22.8% are male, average age 46.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: QVC, Obi (store), toom Baumarkt, Bauhaus, Garden centre.
The average BALDUR-Garten fan in Germany is 46.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include QVC, Obi (store), toom Baumarkt, with strongest over-indexing on QVC (4.03× the country average). Demographically, the BALDUR-Garten audience skews more female with an average age of 46.6, and over-indexes on personality traits such as DIY Mentality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of BALDUR-Garten fans
| Metric | Value |
|---|---|
| Female | 77.2% |
| Male | 22.8% |
| Average age | 46.6 |
| Estimated audience size | 1,673,799 |
Audience persona
The typical BALDUR-Garten fan in Germany is more female, around 46.6 years old, with strong DIY Mentality tendencies and a notable affinity for QVC.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 224,087 | 0.61× |
| Bayern | 204,051 | 0.76× |
| Baden-Württemberg | 147,327 | 0.65× |
| Niedersachsen | 145,326 | 0.89× |
| Sachsen | 117,040 | 1.43× |
| Brandenburg | 95,756 | 1.84× |
| Sachsen-Anhalt | 83,395 | 1.92× |
| Hessen | 81,434 | 0.64× |
| Thüringen | 77,921 | 1.83× |
| Rheinland-Pfalz | 76,517 | 0.91× |
| Mecklenburg-Vorpommern | 49,386 | 1.55× |
| Berlin | 41,499 | 0.55× |
| Schleswig-Holstein | 41,164 | 0.68× |
| Saarland | 18,704 | 0.91× |
| Hamburg | 14,459 | 0.38× |
| Bremen | 6,338 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| QVC | 4.03× | Movies & TV |
| Obi (store) | 2.22× | Shopping |
| toom Baumarkt | 4.43× | Shopping |
| Bauhaus | 2.22× | Shopping |
| Garden centre | 3.34× | Home & Garden |
| Wetter.com | 2.05× | Home & Garden |
| REWE | 1.7× | Shopping |
| God | 3.31× | Politics & Society |
| Kaufland | 1.74× | Shopping |
| Globus Baumarkt | 1.8× | Shopping |
| Garden | 1.53× | Home & Garden |
| Houseplant | 2.87× | Home & Garden |
| Home-improvement center | 2.81× | Home & Garden |
| Gardener | 2.41× | Home & Garden |
| Ernsting's family | 2.47× | Shopping |
| Norway | 2.53× | Travel & Leisure |
| Fressnapf | 2.36× | Shopping |
| Rossmann | 1.62× | Shopping |
| Bonprix | 2.03× | Shopping |
| Flower | 1.66× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.71 |
| Healthy Lifestyle | BALANCE | 1.68 |
| Pet Ownership | JOY | 1.5 |
| Price Sensitivity | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.4 |
| Tradition | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.8% |
| Austria | 10.4% |
| Switzerland | 6.2% |
See BALDUR-Garten audiences in other countries
More Hardware store audiences in Germany
- Obi (store) (19,461,870)
- Bauhaus (16,532,923)
- Globus Baumarkt (14,781,981)
- Hornbach (13,881,067)
- Hagebaumarkt (8,824,387)
Frequently asked questions
How many fans does BALDUR-Garten have in Germany?
BALDUR-Garten has an estimated audience of 1,673,799 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BALDUR-Garten fans?
77.2% of BALDUR-Garten fans are female, 22.8% are male, with an average age of 46.6 years.
Which brands do BALDUR-Garten fans like most?
BALDUR-Garten fans show strongest brand affinity for QVC (4.03×), Obi (store) (2.22×), and toom Baumarkt (4.43×) over the country average.
Where do BALDUR-Garten fans live in Germany?
BALDUR-Garten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 224,087), Bayern (reach 204,051), and Baden-Württemberg (reach 147,327). These three regions account for the largest share of the active audience.
What other brands do BALDUR-Garten fans also like?
Beyond BALDUR-Garten itself, the audience over-indexes on Obi (store) (2.22×), toom Baumarkt (4.43×), Bauhaus (2.22×), and Garden centre (3.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BALDUR-Garten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.